{"id":48,"date":"2006-05-07T20:44:42","date_gmt":"2006-05-07T20:44:42","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/2006\/05\/07\/the-curmudgeon-on-swillocracy\/"},"modified":"2012-10-30T15:50:35","modified_gmt":"2012-10-30T21:50:35","slug":"the-curmudgeon-on-swillocracy","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/the-curmudgeon-on-swillocracy\/","title":{"rendered":"The Curmudgeon on swillocracy"},"content":{"rendered":"<p>Roger Baylor (aka the Potable Curmudgeon) has a much more entertaining take on Miller new ad campaign to position Miller Lite &#8220;as a smarter, more intelligent light beer&#8221; than previously<a href=\"http:\/\/appellationbeer.com\/blog\/2006\/05\/01\/but-do-you-care-if-light-beer-is-intelligent\/\"> presented here<\/a>. <\/p>\n<p>You too should wish you could craft lines such as:<\/p>\n<blockquote><p>Miller is preparing to tout its eternally insipid Lite with a campaign that exalts rules of living for men, and features a motley collection of hack celebrities swilling alcoholic soda pop straight from the bottle.<\/p><\/blockquote>\n<p>or<\/p>\n<blockquote><p>\nIn fact, the megabrewer&#8217;s current television advertising spots are so abysmal that they make the ubiquitous fast food and automotive envy blurbs seem Shakespearean by comparison.<\/p><\/blockquote>\n<p>Find time to read all of &#8220;<a href=\"http:\/\/potablecurmudgeon.blogspot.com\/2006\/05\/corporate-bored-rooms-of-swillocracy.html\">Corporate bored rooms of the swillocracy<\/a>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roger Baylor (aka the Potable Curmudgeon) has a much more entertaining take on Miller new ad campaign to position Miller Lite &#8220;as a smarter, more intelligent light beer&#8221; than previously presented here. You too should wish you could craft lines such as: Miller is preparing to tout its eternally insipid Lite with a campaign that &#8230; <a title=\"The Curmudgeon on swillocracy\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/the-curmudgeon-on-swillocracy\/\" aria-label=\"More on The Curmudgeon on swillocracy\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[311],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-musing","tag-roger-baylor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-M","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":9774,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions\/9774"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}