{"id":466,"date":"2008-02-01T06:36:44","date_gmt":"2008-02-01T13:36:44","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/stone-six-pack-prices-going-up-today\/"},"modified":"2012-11-02T06:20:47","modified_gmt":"2012-11-02T12:20:47","slug":"stone-six-pack-prices-going-up-today","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/stone-six-pack-prices-going-up-today\/","title":{"rendered":"Stone six-pack prices going up today"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.stonebrew.com\/cool\/banners\/120x234\/bowling.jpg\" alt=\"Stone Brewing\" class=\"alignleft\"\/>Now this is getting personal.<\/p>\n<p><strong>Stone XII<\/strong> will not be a hop bomb.<\/p>\n<p>Kind of takes your breath away, doesn&#8217;t it? It gets worse. Ballast Point has quit bottling Dorado, one of the style-defining Double (some say Imperial) IPAs. A beer that a beer brewing chemist <a href=\"http:\/\/appellationbeer.com\/blog\/congratulations-ballast-point\/\">once described this way<\/a>: &#8220;&#8216;Savage\u2019 flavor but not taste. Hoppy. Hoppy. Hop. Hop.&#8221;<\/p>\n<p>Pete Rowe of the San Diego Union-Tribune (who consistently offers some of the best daily newspaper reporting on beer) gets down and dirty with what the <a href=\"http:\/\/www.signonsandiego.com\/news\/features\/20080201-9999-1n1beer1.html\">hop shortage means in San Diego.<\/a> <\/p>\n<p>We knew higher beer prices were coming (and in some cases had already arrived). Rowe reports six-packs from Stone Brewing, most of which cost $7.99, will be marked up an additional $1 to $1.50 as of today.<\/p>\n<p>The choice would be to change recipes, and to abandon Stone&#8217;s bold hop signature. Co-founder Greg Koch said that won&#8217;t be happening.<\/p>\n<blockquote><p>Koch insisted that the brewery&#8217;s regular lineup of beers, including Arrogant Bastard Ale, will remain as aggressively hopped as ever. But the Escondido brewery has been forced to make some changes.<\/p>\n<p>Every summer, Stone issues an anniversary ale (the year marked by Roman numerals), a brew that typically reflects the company&#8217;s belief that hops are bitter and more hops are better.<\/p>\n<p>Not this year. &#8220;That decision has been made for us,&#8221; Koch said. &#8220;It won&#8217;t be &uuml;ber-hoppy, as anniversary ales have been in the past.&#8221; <\/p><\/blockquote>\n<p>Rowe&#8217;s got more <a href=\"http:\/\/www.signonsandiego.com\/news\/features\/20080201-9999-1n1beer1.html\">news from San Diego<\/a> &#151; hmmm . . . <em>Pure Hoppiness<\/em> &#151; but also asks the elephant-in-the-room-question.<\/p>\n<p><em>Will drinkers abandon Sierra Nevada, Green Flash, et al. for cheaper, mass-marketed beer?<\/em><\/p>\n<p>Koch answers that question with a question.<\/p>\n<p>&#8220;Or will they buy less? There are a lot of question marks out there.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now this is getting personal. Stone XII will not be a hop bomb. Kind of takes your breath away, doesn&#8217;t it? It gets worse. Ballast Point has quit bottling Dorado, one of the style-defining Double (some say Imperial) IPAs. A beer that a beer brewing chemist once described this way: &#8220;&#8216;Savage\u2019 flavor but not taste. &#8230; <a title=\"Stone six-pack prices going up today\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/stone-six-pack-prices-going-up-today\/\" aria-label=\"More on Stone six-pack prices going up today\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,36],"tags":[374,84,286],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction","category-hops","tag-ballast-point","tag-greg-koch","tag-stone-brewing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-7w","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":1,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":10261,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions\/10261"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}