{"id":458,"date":"2008-01-23T19:29:30","date_gmt":"2008-01-24T02:29:30","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/women-and-beer-lets-ask-a-woman\/"},"modified":"2008-01-23T19:29:30","modified_gmt":"2008-01-24T02:29:30","slug":"women-and-beer-lets-ask-a-woman","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/women-and-beer-lets-ask-a-woman\/","title":{"rendered":"Women and beer: Let’s ask a woman"},"content":{"rendered":"

\"WomenI’m not sure (and neither is he) how Stephen Beaumont’s BeerTrends for 2008 #3: Chicks Dig Beer<\/a> is going to turn out, but it looks like writing<\/em> about marketing to women is a trend in the making. Witness:<\/p>\n

– “6 women, 6 decades, 6 beers,”<\/a> at brewvana<\/strong>, which is not about marketing but how women perceive beer. Something marketers need to read.<\/p>\n

– Lew Bryson wrote<\/a> about “One of the beer industry\u2019s biggest oversights: not marketing to women.” And several beer blogs quickly cheered his suggestion beer execs make 2008 the year they discover women.<\/p>\n

– Beaumont chimed<\/a> in to vote for the idea, but added the disclaimer: “Maybe it will happen this year, and maybe (more probably) it won’t.” <\/p>\n

– American Brewer<\/em> magazine arrived with a story by Alan Moen headlined, “The Female Factor: Marketing Beer to Women.”<\/p>\n

– Fort George Brewery announced a Craft Beer Appreciation Workshop for Women with Lisa Morrison<\/a>, which pretty much brings us full circle. Lisa has been beating this drum longer and louder than most. <\/p>\n

In fact, I sent her and e-mail shortly after Lew’s piece appeared to ask if it felt like this is something we’ve been talking about a long time.<\/p>\n

“For us, yes. What Lew says has been said before,” she wrote back. “But it bears repeating until there’s actually a change.”<\/p>\n

And then she reminded me why she’s known as the “Beer Goddess”:<\/p>\n

“I don’t necessarily think beer should be marketed to women or men. Ads featuring women quaffing beer while scantily clad men hover around them is just as silly as the Twins\/Swedish Bikini\/babe of the day marketing we’ve been subjected to for decades. I certainly don’t think we need to start marketing beer ‘to’ women.”<\/p>\n

An image comes to mind that we don’t want to see in a Bud Light commercial during he Super Bowl.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not sure (and neither is he) how Stephen Beaumont’s BeerTrends for 2008 #3: Chicks Dig Beer is going to turn out, but it looks like writing about marketing to women is a trend in the making. Witness: – “6 women, 6 decades, 6 beers,” at brewvana, which is not about marketing but how women … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-7o","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}