{"id":448,"date":"2008-01-14T07:00:06","date_gmt":"2008-01-14T14:00:06","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/monday-morning-musing-americas-hippest-beer\/"},"modified":"2008-01-14T07:00:06","modified_gmt":"2008-01-14T14:00:06","slug":"monday-morning-musing-americas-hippest-beer","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/monday-morning-musing-americas-hippest-beer\/","title":{"rendered":"Monday morning musing: America’s hippest beer?"},"content":{"rendered":"

\"AllI’m not sure what to think of the cover for the latest All About Beer<\/a> magazine that prominently features New Belgium Brewing co-founder Kim Jordan with a headline that reads She makes America’s Hippest Beer<\/strong>.<\/p>\n

Jay Brooks<\/a> writes inside about the greening of America’s breweries (New Belgium is at the forefront), but it’s also made clear that “hippest” on the front refers to Fat Tire Amber Ale.<\/p>\n

Look, I’m a fan of New Belgium (had Fat Tire with dinner in a restaurant Saturday) and have been writing for AABM for more than 14 years. I’m certainly not trying to pick a fight, but the hippest beer in America? In further considering the idea I came to a series of (eventually painful) conclusions:<\/p>\n

* I have no idea which beer America’s drinkers might vote hippest.<\/p>\n

* I don’t care if my beer his hip.<\/p>\n

* Therefore I might just be old.<\/p>\n

I finally figured this out after a comment from jesskidden<\/a> in the discussion about “extreme beers”:<\/p>\n

\nI also noted that I found using “sick” as a synonym for “great” (especially for beer) to be confusing- “This beer tastes SICK!” <\/p><\/blockquote>\n

This wasn’t a Belgian brewer talking about his lambic going through a bad phase. This was more like the e-mail I received from a brewer who talked about a store’s sick<\/em> selection, meaning I’d like it. <\/p>\n

Hey, it’s good that the next generation<\/a> thinks beer (“craft,” “extreme,” “micro” or whatever) can be sick.<\/em><\/p>\n

Now I’m wondering why I find the question of who brews the sickest<\/em> beer more compelling than who brews the hippest.<\/p>\n

– Philly Beer Week<\/strong> “officially” lasts 10 days (March 7-16), but it starts with a festival a week earlier. And it looks like they plan to pack at least a month’s worth of events in. Quite a schedule at the website<\/a>.<\/p>\n

And they’ve even got this cute commercial:<\/p>\n

<\/param><\/param><\/object><\/center><\/p>\n

– And a story that just makes you smile — The Seattle Times<\/em> updates what Charles and Rose Ann Finkel<\/strong> have been doing since buying back Pike Brewing in 2006<\/a>. Let’s saw they aren’t resting on their considerable laurels. “Now our overall goal is to make it a world-class brewery,” Charles said.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not sure what to think of the cover for the latest All About Beer magazine that prominently features New Belgium Brewing co-founder Kim Jordan with a headline that reads She makes America’s Hippest Beer. Jay Brooks writes inside about the greening of America’s breweries (New Belgium is at the forefront), but it’s also made … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-7e","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}