{"id":422,"date":"2007-12-13T08:03:02","date_gmt":"2007-12-13T15:03:02","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/top-selling-craft-beers-revisited\/"},"modified":"2007-12-13T08:03:02","modified_gmt":"2007-12-13T15:03:02","slug":"top-selling-craft-beers-revisited","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/top-selling-craft-beers-revisited\/","title":{"rendered":"Top-selling craft beers revisited"},"content":{"rendered":"<p>In October I dug up a list of the best-selling &#8220;craft&#8221; beers in the country, according to Information Resources Inc. (<a href=\"http:\/\/appellationbeer.com\/blog\/the-best-selling-us-beers-circa-2007\/\">the details<\/a>). Now <a href=\"http:\/\/www.brewblog.com\/brew\/2007\/12\/blue-moon-no-2.html\">Brew Blog<\/a> has the Nielsen numbers for the 13 weeks ending Dec. 1.<\/p>\n<p>I thought it would be fun to compare them. The IRI figures are compiled for the Brewers Association, so don&#8217;t list brands such as Coors&#8217; Blue Moon and Leinenkugel as &#8220;craft.&#8221; I inserted Blue Moon in my October list, but left out Leinekugel Sunset Wheat (now included).<\/p>\n<p>Nielsen describes its numbers as &#8220;supermarket sales&#8221; while supermarkets dominate the IRI sample, although its figures include some drugstores and convenience stores.<\/p>\n<p>Nonetheless pretty similar numbers. You can decide what they mean.<\/p>\n<p>Although the current Samuel Adams seasonal is Winter Lager, the seasonal for most of the Nielsen period was Oktoberfest. I&#8217;m guessing the Winter Sampler packs are counted under variety packs. The Blue Moon seasonal would have been its Pumpkin Ale, now replaced by Full Moon Winter Ale, described on the label as an &#8220;abbey ale.&#8221;<\/p>\n<table>\n<tr valign=\"top\">\n<td><strong>NIELSEN &#8211; LAST 13 WEEKS<\/strong><br \/>\n1 Samuel Adams seasonal<br \/>\n2 Blue Moon Belgian White<br \/>\n3 Samuel Adams Boston Lager<br \/>\n4 Sierra Nevada Pale Ale<br \/>\n5 Samuel Adams Light<br \/>\n6 New Belgium Fat Tire<br \/>\n7 Shiner Bock<br \/>\n8 Samuel Adams variety packs<br \/>\n9 Widmer Brothers Hefeweizen<br \/>\n10 Blue Moon seasonal<br \/>\n11 Red Hook ESB<br \/>\n12 Redhook Ballard Bitter IPA<br \/>\n13 Leinenkugel Sunset Wheat<br \/>\n14 Pyramid Hefeweizen<br \/>\n15 Leinenkugel seasonal<br \/>\n16 Deschutes Mirror Pond Pale<br \/>\n17 Leinenkugel Honey Weiss<br \/>\n18 Leinenkugel<br \/>\n19 Alaskan Amber<br \/>\n20 Deschutes Black Butte Porter\n\t\t<\/td>\n<td><strong>IRI &#8211; FIRST HALF 2007<\/strong><br \/>\n1 Sierra Nevada Pale Ale<br \/>\n2 Samuel Adams Boston Lager<br \/>\n3 Blue Moon White<br \/>\n4 Samuel Adams seasonal<br \/>\n5 New Belgium Fat Tire<br \/>\n6 Samuel Adams Light<br \/>\n7 Shiner Bock<br \/>\n8 Widmer Hefeweizen<br \/>\n9 Samuel Adams variety packs<br \/>\n10 Redhook ESB<br \/>\n11 Pyramid Hefeweizen<br \/>\n12 Deschutes Mirror Pond Pale<br \/>\n13 Redhook IPA<br \/>\n14 Leinekugel Sunset Wheat<br \/>\n15 Alaskan Amber\n\t\t<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>In October I dug up a list of the best-selling &#8220;craft&#8221; beers in the country, according to Information Resources Inc. (the details). Now Brew Blog has the Nielsen numbers for the 13 weeks ending Dec. 1. I thought it would be fun to compare them. The IRI figures are compiled for the Brewers Association, so &#8230; <a title=\"Top-selling craft beers revisited\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/top-selling-craft-beers-revisited\/\" aria-label=\"More on Top-selling craft beers revisited\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-6O","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}