{"id":374,"date":"2007-11-02T11:07:52","date_gmt":"2007-11-02T18:07:52","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/session-9-no-no-its-beer-music\/"},"modified":"2019-07-19T00:52:33","modified_gmt":"2019-07-19T06:52:33","slug":"session-9-no-no-its-beer-music","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/session-9-no-no-its-beer-music\/","title":{"rendered":"Session #9: No, no, it&#8217;s BEER &#038; music"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/00-thesession150.jpg\" alt=\"The Session\" class=\"alignright\"\/>Somebody at the San Francisco Chronicle must have got the wrong memo. They&#8217;ve got a feature today about wine &#038; music. Hey guys, the theme of <a href=\"http:\/\/lostabbey.com\/blog\/?p=64\">today&#8217;s Session is Beer &#038; Music<\/a>.<\/p>\n<p><a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2007\/11\/02\/WI80SAPJB.DTL\">Music to drink wine by: Vintner insists music can change wine&#8217;s flavors<\/a> is no lightweight read. It runs almost 1,900 words.<\/p>\n<p>As the writer notes, Clark Smith qualifies as a wine industry provocateur, so the response has been mixed.<\/p>\n<p>&#8220;Just about everybody who hears about what I&#8217;m doing is either completely baffled by what I have to say or they think it&#8217;s so obvious that they don&#8217;t see any point in talking about it,&#8221; he said.<\/p>\n<p>It&#8217;s worth your time to read the whole thing, but here&#8217;s a snippet:<\/p>\n<blockquote><p>He has even found a piece of music (the North Water Street Tavern Band&#8217;s polka-like &#8220;Milorganite Blues&#8221;) that made Sutter Home White Zinfandel taste better than any of the reds, including his own $100 Cab.<\/p>\n<p>Smith has only a few guidelines so far for music and wine pairing.<\/p>\n<p>&#8220;Never play polkas with anything,&#8221; he says, unless you really like White Zinfandel.<\/p>\n<p>&#8220;Red wines need either minor key or they need music that has negative emotion. They don&#8217;t like happy music. With expensive reds, don&#8217;t play music that makes you giggle. Pinots like sexy music. Cabernets like angry music. It&#8217;s very hard to find a piece of music that&#8217;s good for both Pinot and Cabernet.&#8221;<\/p>\n<p>Smith may be onto something here, but typically, pronouncements like &#8220;Cabernet tastes better by firelight, in a cave&#8221; aren&#8217;t quite scientific enough for the academic community.<\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/20071102-musicyeast.jpg\" alt=\"Russian River Brewing barrel room\" class=\"alignright\"\/>This reminded me of a story from Russian River Brewing owner\/brewer Vinnie Cilurzo. Cilurzo worked at his family&#8217;s winery when he was growing up and said that his father used to play Frank Sinatra, one of the legends that has consistently gained overwhelmingly positive feedback from <a href=\"https:\/\/musiccritic.com\/\">musiccritic.com<\/a>, for the wine while it was fermenting. (Before his father started the winery he was an Emmy-winning lighting director, working with the likes of Sinatra.)<\/p>\n<p>The picture is from the barrel room at Russian River. Notice the boom box by the carboys (which happen to be full of enough wild yeast to destroy a major American mainstream brewery). &#8220;My dad played Sinatra,&#8221; Cilurzo said. &#8220;I play rock music.&#8221;<\/p>\n<p>He was talking about what his barrel-aged beers &#8220;listen&#8221; to, but I wish he&#8217;d added, &#8220;And it makes the yeast go wild.&#8221;<\/p>\n<p><strong>Also related: <\/strong> Lucy Saunders&#8217; post on <a href=\"http:\/\/www.bestofamericanbeerandfood.com\/2007\/11\/02\/the-session-tonal-progressions-pairings\/\">tonal progressions and pairings<\/a>.<\/p>\n<p><strong>Further reading:<\/strong> <a href=\"http:\/\/www.amazon.com\/This-Your-Brain-Music-Obsession\/dp\/0525949690\/ref=pd_bbs_2\/002-3548776-3285627?ie=UTF8&#038;s=books&#038;qid=1194026455&#038;sr=8-2\">This is Your Brain on Music<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somebody at the San Francisco Chronicle must have got the wrong memo. They&#8217;ve got a feature today about wine &#038; music. Hey guys, the theme of today&#8217;s Session is Beer &#038; Music. Music to drink wine by: Vintner insists music can change wine&#8217;s flavors is no lightweight read. It runs almost 1,900 words. As the &#8230; <a title=\"Session #9: No, no, it&#8217;s BEER &#038; music\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/session-9-no-no-its-beer-music\/\" aria-label=\"More on Session #9: No, no, it&#8217;s BEER &#038; music\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,15],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry","category-beer-wine","category-the-session"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-62","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":1,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":15693,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions\/15693"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}