{"id":364,"date":"2007-10-23T10:22:15","date_gmt":"2007-10-23T17:22:15","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/the-best-selling-us-beers-circa-2007\/"},"modified":"2007-10-23T12:30:22","modified_gmt":"2007-10-23T19:30:22","slug":"the-best-selling-us-beers-circa-2007","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/the-best-selling-us-beers-circa-2007\/","title":{"rendered":"The best selling US beers, circa 2007"},"content":{"rendered":"

Commenting in another thread, Stonch asked: I\u2019d be interested to know what the top ten selling American craft beers are? Does anyone have that info?<\/em><\/p>\n

The lists I put together got too long to put in a comment. They are not perfect. They are based on data from Information Resources Inc. (IRI), which uses scanner data to track sales of consumer package goods in a variety of channels, but not every drop of beer sold. Their strength is in supermarkets, drug stores and convenience stores, which is where most people in the United States buy beer.<\/p>\n

They don’t count everything sold in specialty retail stores (though some) or on draft (and certainly not in brewpubs, which account for about 10% of craft sales). They are not the only source out there — you will often seen Nielsen quoted — but supply data that corresponds quite well with the yearly figures the Brewers Association supplies. So I think they can be trusted.<\/p>\n

BEST SELLING CRAFT BEERS<\/strong>
\n1 Sierra Nevada Pale Ale
\n2 Samuel Adams Boston Lager
\n3 Blue Moon White
\n4 Samuel Adams Seasonal
\n5 New Belgium Fat Tire
\n6 Samuel Adams Light
\n7 Shiner Bock
\n8 Widmer Hefeweizen
\n9 Samuel Adams Brewmasters Collection
\n10 Redhook ESB
\n11 Pyramid Hefeweizen
\n12 Deschutes Mirror Pond Pale
\n13 Redhook IPA
\n14 Alaskan Amber
\n15 Deschutes Black Butte Porter<\/p>\n

For perspective, seven imports outsell SNPA (Corona Extra, Heineken, Corona Light, Tecate, Heineken Light, Guinness and Modelo) and Newcastle Brown is nipping at the heals of Boston Lager. Also, Rolling Rock and Killian’s Red would rank fourth and fifth on the list above.<\/p>\n

Pretty much an aside: The top two selling beers in the “super premium” category (high priced beer but seldom costing as much as craft beer) are Michelob Ultra Light and Michelob Light. The original Michelob ranks seventh on this list (behind Michelob Amber Bock), selling basically the same amount of beer in these channels — and I suspect not quite as much overall — at Fat Tire.<\/p>\n

Think about it. The flagship from small brewery founded in the basement of a Fort Collins, Colo., house in 1991 now outsells what was once the<\/em> super premium beer in America. Hold that smile — even after you read the final list. [End of aside.]<\/p>\n

The best selling styles,<\/strong> recognizing that few beers even broadly described as “extreme” reach these channels (I can buy Stone Ruination, the Jolly Pumpkin beers, Avery and others at Whole Foods but not Albertson’s):<\/p>\n

1 Pale Ale
\n2 Seasonals
\n3 Amber
\n4 Amber Lager
\n5 Wheat
\n6 IPA<\/p>\n

Finally, a bit more perspective . . . <\/p>\n

BEST SELLING BEERS OVERALL<\/strong>
\n1 Bud Light
\n2 Miller Lite
\n3 Budweiser
\n4 Coors Light
\n5 Corona Extra
\n6 Heineken
\n7 Natural Light
\n8 Michelob Ultra Light
\n9 Busch Light
\n10 Miller High Life<\/p>\n

Miller High Life sold three times more beer in the first half of 2007 as Sierra Nevada Pale Ale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Commenting in another thread, Stonch asked: I\u2019d be interested to know what the top ten selling American craft beers are? Does anyone have that info? The lists I put together got too long to put in a comment. They are not perfect. They are based on data from Information Resources Inc. (IRI), which uses scanner … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-364","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-5S","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}