{"id":335,"date":"2007-09-28T07:03:27","date_gmt":"2007-09-28T14:03:27","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/globalization-versus-local-versus-variety\/"},"modified":"2007-09-28T07:03:27","modified_gmt":"2007-09-28T14:03:27","slug":"globalization-versus-local-versus-variety","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/globalization-versus-local-versus-variety\/","title":{"rendered":"Globalization versus local versus variety"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/20070927-local.jpg\" alt=\"local beer drinkers\" class=\"alignright\"\/>The mantra of the American craft beer movement for going on 30 years has been, &#8220;Think globally, drink locally.&#8221;<\/p>\n<p>And that means what?<\/p>\n<p>Globalization can be a dirty word whether you are talking about beer or wine. In the case of beer that&#8217;s primarily because of pale, bland lagers the United States gets blamed for. In wine the issue has been the emergence alcoholic, one-dimensional fruit bombs &#8211; that a lot of people in fact enjoy &#8211; with the U.S. again getting much of the blame. <\/p>\n<p>Guess what. The &#8220;wine effect&#8221; had spread into beer. New Wave beers first associated with the United States are popping up in other countries. The top-rated Imperial Stout at <a href=\"http:\/\/ratebeer.com\">Rate Beer<\/a>, <em>N\u00e4rke Kaggen Stormaktsporter<\/em>, is from Sweden, made with heather honey and aged on oak-barrels for 2\u00bd months. Does that have <em>extreme<\/em> written all over it or what? <\/p>\n<p>And, as I mentioned <a href=\"http:\/\/appellationbeer.com\/blog\/peroxide-punk-and-other-beers-i-must-try\/\">earlier this week<\/a> Britain has its first Double IPA. <a href=\"http:\/\/stonch.blogspot.com\/2007\/09\/brewdog-hardcore-ipa-its-beast.html\">Stonch&#8217;s review<\/a> provoked an interesting discussion that I started to jump into. But, as you might have already figured out, I had a bit too much to say. So I&#8217;m typing here.<\/p>\n<p>The key comments:<\/p>\n<p><em>First Kieran Haslett-Moore  said &#8230;<\/em><\/p>\n<blockquote><p>American beers lose subtlety and class in favour of extremeness, why would you want to go there? There are already crass US beers, would crass UK beers make things better?<\/p>\n<p>&#8220;Where are the Belgian Strong Ales; the Flemish Sours; the proper hoppy Pilseners; the dunkels? They are just non-existent.&#8221;<br \/>\nThey are in Belgium, and Germany and quite right to.<\/p>\n<p>&#8220;Its brewers have no more connection to any one European brewing tradition that they do any others.&#8221;<br \/>\nAbsolutely, that lack of connection leaves many such breweries with a slightly soulless range where every beer is totally different and equally out of context.<\/p><\/blockquote>\n<p><em>Then Ron Pattinson said&#8230;<\/em><\/p>\n<blockquote><p>Kieran, I couldn&#8217;t have put it better.<\/p>\n<p>I like the fact that Britain, Germany and Belgium have their own individual beer cultures. How dull would it be if everything was brewed everywhere and regional differences disappeared?<\/p>\n<p>I don&#8217;t want to drink a K\u00f6lsch brewed in the UK or USA. That completely misses the point about the beer. You&#8217;re right &#8211; it&#8217;s all about context.<\/p><\/blockquote>\n<p>Before I decided to move my words here I had typed:<\/p>\n<blockquote><p>\nRon, I love the idea that it&#8217;s not only countries that have different beer cultures but that regions within a country may differ. Compare beer in Northern Germany to Bavaria. Get out your rubber boots if you want to argue about West Coast American beers versus East Coast, because you&#8217;ll be hip deep in excrement.<\/p>\n<p>I wouldn&#8217;t want to see those lost. But consider that I live in New Mexico. A local brewer used to make (it is no longer brewed) a beer classified K\u00f6lsch for competition purposes (once won gold at the Great American Beer Festival). It wasn&#8217;t, but then the brewer didn&#8217;t call it that. One thing I liked is that it had a rough hop edge because our water is relatively high in carbonates. In other words, the beer was <em>local<\/em>.<\/p>\n<p>So should I not drink this beer because it was inspired by a K\u00f6lsch? Once a region has claimed a &#8220;style&#8221; does that mean nobody can brew a beer like that elsewhere?<\/p><\/blockquote>\n<p>That&#8217;s when I realized I was getting windy. I&#8217;ll aim for brevity from here on so you may have to connect a few dots.<\/p>\n<p>Local is good first simply because it is local. When you move to a new place you know the best way to &#8220;inoculate&#8221; yourself against local allergies? Consume the local honey. Those bees acclimate you to everything in the region. When I drink local beer I&#8217;m not only tasting local water but taking a good deep breath of local air.  <\/p>\n<p>Local is good because jobs stay here. Local is good because local is green &#8211; shipping water (the predominant ingredient in beer) is expensive and glass (the next largest part of the weight package) also ain&#8217;t cheap to pack off to distant locations.<\/p>\n<p>The context of local brewing has changed. Breweries here in New Mexico don&#8217;t have locally grown barley and hops or whatever made brewing regions unique when styles were being established, but we still have beers with local character.<\/p>\n<p>And if you read <a href=\"http:\/\/barclayperkins.blogspot.com\/\">Pattinson&#8217;s blog<\/a> you&#8217;ll appreciate that beer styles (I almost hesitate to use the word) evolve. They are not frozen in time.<\/p>\n<p>Our local brewers shouldn&#8217;t be either. Gone are the days that we believed a brewer could master only two or three different recipes (a half dozen at the most).<\/p>\n<p>I don&#8217;t want to see regional differences disappear. In other words, Globalization=Bad.<\/p>\n<p>And I&#8217;m not suggesting that everybody follow the &#8220;American model.&#8221; However, if a local brewer finds inspiration in Cologne and brews a good &#8220;K\u00f6lsch&#8221; I think we are ahead.<\/p>\n<p>That&#8217;s how &#8220;Think globally, drink locally&#8221; has helped define the American beer cultural.<\/p>\n<p>And it sure as heck isn&#8217;t dull.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mantra of the American craft beer movement for going on 30 years has been, &#8220;Think globally, drink locally.&#8221; And that means what? Globalization can be a dirty word whether you are talking about beer or wine. In the case of beer that&#8217;s primarily because of pale, bland lagers the United States gets blamed for. &#8230; <a title=\"Globalization versus local versus variety\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/globalization-versus-local-versus-variety\/\" aria-label=\"More on Globalization versus local versus variety\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-5p","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}