{"id":3342,"date":"2010-02-12T15:13:57","date_gmt":"2010-02-12T21:13:57","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=3342"},"modified":"2010-02-13T09:07:42","modified_gmt":"2010-02-13T15:07:42","slug":"innovation-corporate-style","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/innovation-corporate-style\/","title":{"rendered":"Innovation, corporate style"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.hbr.org\/anthony\/2010\/02\/four_innovation_lessons_from_a.html\">Four Innovation Lessons from Anheuser-Busch.<\/a><br \/>\n(Thanks to <a href=\"http:\/\/interact.stltoday.com\/blogzone\/lager-heads\/\">Lager Heads<\/a> for the, well, heads up).<\/p>\n<p>It&#8217;s popular to write that [fill in the name of a large brewing company] could replicate any beer in the world if it really wanted to. But could it? Would its corporate culture let it?<\/p>\n<p>Think of any <del datetime=\"2010-02-13T15:05:35+00:00\">innovative beer you cherish<\/del> popular beer of the moment (amended 2.13.2010 to make the conversation about beer rather than marketing terms) &#151; last weekend it might have been <a href=\"http:\/\/russianriverbrewing.com\/wordpress\/?p=123\">Pliny The Younger,<\/a> this weekend <a href=\"http:\/\/www.lostabbey.com\/beer-release-red-poppy-2010\/\">Red Poppy 2010.<\/a> Think these beers are a result of a &#8220;team&#8221; getting together, a bunch of test batches, focus groups, middle managers and upper managers signing off on everything? <\/p>\n<p>Or one person, could be a single crazy and could be a few like-minded we-work-together collaborators, saying <em>screwitthiswillbegreat<\/em>?<\/p>\n<p><code>&nbsp;<\/code> <\/p>\n<p><!--adsense--><\/p>\n<p><code>&nbsp;<\/code> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four Innovation Lessons from Anheuser-Busch. (Thanks to Lager Heads for the, well, heads up). It&#8217;s popular to write that [fill in the name of a large brewing company] could replicate any beer in the world if it really wanted to. But could it? Would its corporate culture let it? Think of any innovative beer you &#8230; <a title=\"Innovation, corporate style\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/innovation-corporate-style\/\" aria-label=\"More on Innovation, corporate style\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-3342","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-RU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=3342"}],"version-history":[{"count":10,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3342\/revisions"}],"predecessor-version":[{"id":3352,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3342\/revisions\/3352"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=3342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=3342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=3342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}