{"id":33,"date":"2006-04-07T19:32:58","date_gmt":"2006-04-07T19:32:58","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=33"},"modified":"2012-10-30T15:17:48","modified_gmt":"2012-10-30T21:17:48","slug":"spike-lee-directed-beer-ads-debut","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/spike-lee-directed-beer-ads-debut\/","title":{"rendered":"Spike Lee directed beer ads debut"},"content":{"rendered":"

Anheuser-Busch will unveil new advertisements this weekend as part of its “Here’s to Beer<\/a>” campaign.<\/p>\n

This weekend’s ads ask a simple question: With whom would you most like to drink a beer?<\/p>\n

In a spot directed by Spike Lee, Lee stars and answers the question himself: Jackie Robinson.<\/p>\n

In another ad (also directed by Lee) Michael Imperioli, who plays the character Christopher Moltisanti on The Sopranos, chooses Humphrey Bogart.<\/p>\n

Although these ads are financed by A-B they don’t highlight Anheuser-Busch beers. The “Here’s to Beer” campaign officially is a Beer Institute project.<\/p>\n

“It does line up beautifully with the whole notion of elevating and enhancing the image of beer,” said Bob Lachky, executive vice president of global industry development at A-B’s domestic brewing unit. “Where else would you do that than with celebrities . . . who you wouldn’t think are beer drinkers?”<\/p>\n

The St. Louis Post-Dispatch<\/a> reports A-B also will take the idea to the Internet and radio talk shows.<\/p>\n

“This whole premise of ‘Who would you like [to have] a beer with?’ has incredible legs,” Lachky said. “We envision this as [an industry] platform that can run a long time.”<\/p>\n

Starting Monday, consumers can nominate their own ideal drinking partners at herestobeer.com. The five best entries will post a video explaining why they’d want to share a beer with that person. The winner, selected through an Internet vote, will get a trip to Munich, Germany, to attend Oktoberfest.<\/p><\/blockquote>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Anheuser-Busch will unveil new advertisements this weekend as part of its “Here’s to Beer” campaign. This weekend’s ads ask a simple question: With whom would you most like to drink a beer? In a spot directed by Spike Lee, Lee stars and answers the question himself: Jackie Robinson. In another ad (also directed by Lee) … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[318],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-musing","tag-anheuser-busch"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-x","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":9762,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions\/9762"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}