{"id":3122,"date":"2010-01-29T18:40:46","date_gmt":"2010-01-30T00:40:46","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=3122"},"modified":"2010-01-29T18:40:46","modified_gmt":"2010-01-30T00:40:46","slug":"weekend-reading-what-do-they-mean-by-beer","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/weekend-reading-what-do-they-mean-by-beer\/","title":{"rendered":"Weekend reading: What do they mean by beer?"},"content":{"rendered":"

\"WhatI was going to write about brewers as rock stars today but will save that for Monday (something to think about over the weekend, Alan<\/a>) because there are so many business related stories worth considering.<\/p>\n

Start by wandering over to the Zythophile and check out a couple of posts about words for beer<\/a> (here’s the second<\/a>).<\/p>\n

It seems to me we need to give reporters who write about the business of beer some other words to use. When said reporters throw a net over Budweiser, Sierra Nevada Pale Ale, Corona, Duvel and the pint you should be drinking tonight at your local brewpub and call them all beer<\/em> they miss important cultural shifts.<\/p>\n

  • For instance, the already discussed the Wall Street Journal<\/em> article<\/a> about decline beer sales. <\/li>\n
  • Then you have this story headlined Americans fall out of love with imported beer<\/a>. Yes, sales of imports are down. That’s Corona and Heineken, industrial lagers<\/em>. What about Mikkeller, Orval, Schneider Weisse, BrewDog and all those other beers mixed in with what we generally call U.S. “craft beers” in the walk-in cooler at my local beer store?\n

    The decision isn’t a matter of thinking “should I drink an import or a non-import?” As Stephen Beaumont pointed out<\/a> it is boire moins, boire mieux<\/em> (drink less, drink better).<\/li>\n

  • Next, Wine & Spirits Daily reports<\/a>: “Last year 9% of the US population was trading off to wine. This means they were either choosing to decrease their consumption of beer or spirits while increasing consumption of wine, or choosing to drink wine on occasions when in the past they would have drunken beer or spirits. Interestingly, 32% of millennials traded over to wine, which means young people are increasingly favoring wine over beer and spirits.”\n

    And, “They don\u2019t see wine as elitist or unattainable but believe it denotes maturity and sophistication not given by beer or spirits.”<\/p>\n

    So are they “trading up” from Coors Light to Yellow Tail? Or from Samuel Adams Utopias? That’s just not clear.<\/p>\n

    This is not a “craft beer don’t get no respect” rant. Instead I’m bothered that these business stories leave important questions unanswered. It starts with the vocabulary.<\/li>\n

  • Elsewhere we have a bit of silliness<\/strong> about the A-B InBev Clydesdales and Super Bowl commercials. First came the announcement that the horses wouldn’t appear in this year’s commercials. Today the word that fans may vote on three possible Budweiser ads on the brand’s Facebook page<\/a>. One of them includes the Clydesdales.\n

    Of course you have to sign up as a fan to see the commercials.<\/p>\n

    Keith Levy, Anheuser-Busch\u2019s vice president for marketing, says the company\u2019s initial decision to not run the horse ad was not a publicity stunt.<\/p>\n

    But don’t you wonder?\n<\/li>\n

     <\/code> <\/p>\n

    <\/p>\n

     <\/code> <\/p>\n","protected":false},"excerpt":{"rendered":"

    I was going to write about brewers as rock stars today but will save that for Monday (something to think about over the weekend, Alan) because there are so many business related stories worth considering. Start by wandering over to the Zythophile and check out a couple of posts about words for beer (here’s the … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-3122","post","type-post","status-publish","format-standard","hentry","category-beer-wine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-Om","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":24,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"predecessor-version":[{"id":3147,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/3122\/revisions\/3147"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}