Last month I suggested it would be fun to conduct a Miller Chill Challenge, having participants taste Miller Chill, drinks (such as Chelada) with recipes Corona is promoting and the new Budweiser (and Bud Light) pre-mixed Chelada’s.<\/p>\n
The tasting has been postponed, and likely canceled, due to lack of interest.<\/p>\n
The people I hang out with – including many who seldom drink beer and some who drink light beer – are not members of the target audience. Almost every one I suggested this might be fun simply said, “Why?”<\/p>\n
And they were right. Quite obviously there is a market for these mixtures – newspaper food sections that would carry stories about beer should be conducting this test – but we are talking about blends built on light lagers.<\/p>\n
If I worked for one of them I might feel obligated to do this. I don’t, and there are too many better topics to discuss.<\/p>\n","protected":false},"excerpt":{"rendered":"
Last month I suggested it would be fun to conduct a Miller Chill Challenge, having participants taste Miller Chill, drinks (such as Chelada) with recipes Corona is promoting and the new Budweiser (and Bud Light) pre-mixed Chelada’s. The tasting has been postponed, and likely canceled, due to lack of interest. The people I hang out … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-294","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4K","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":1,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":10088,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/10088"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}