{"id":2934,"date":"2010-01-12T06:55:38","date_gmt":"2010-01-12T12:55:38","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=2934"},"modified":"2010-01-12T06:55:38","modified_gmt":"2010-01-12T12:55:38","slug":"what-if-conan-obrien-were-a-beer","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/what-if-conan-obrien-were-a-beer\/","title":{"rendered":"What if Conan O’Brien were a beer?"},"content":{"rendered":"

If you don’t already think that Conan O’Brien can be brilliant go back and watch Season 4 of The Simpsons.<\/em> He was the producer for some of the very best episodes. But perhaps the Simpsons aren’t for you . . . and perhaps you’re still pissed off at O’Brien because he twice seemed less than cordial to Michael Jackson when Jackson appeared on his show (here’s Jackson’s account of the first<\/a>).<\/p>\n

But let’s agree that O’Brien is a popular niche product. So are Jon Stewart and Stephen Colbert, but they’ve earned a spot in our culture at least equal to “microbrews.” I didn’t have a beer in hand the other day read David Carr’s analysis in The New York Times<\/em> the mess NBC has made<\/a> of “The Tonight Show” franchise, but I might have had my beer goggles on.<\/p>\n

In the old paradigm, networks operated from Olympian heights, but with cable outlets multiplying, a network\u2019s size and mass audience are not always an advantage. While cable networks can pick and choose their spots, building discrete successes while living off a combination of fees and advertising, broadcast networks are at the top of a huge ecosystem where their every move lands forcefully on affiliated locals.<\/p><\/blockquote>\n

In a country this size a niche can be pretty big. Big enough that large companies, some of them breweries, will start to covet that share. They need to be careful how they go after it.<\/p>\n

The message to the younger talent is one thing \u2014 wait for a turn that may never come or may be taken back at any second \u2014 but the message to younger audiences is even clearer: a legacy industry will default to legacy assets and ride them down to the bitter end . . . .<\/p>\n

Twitter nation was livid, of course. \u201cNice work NBC. Take out the only late night host my age range and younger will even consider watching,\u201d said @MatthewJBrown, Tweeting the sentiments of many.<\/p><\/blockquote>\n

Based on the times Jackson appeared on O’Brien’s show it seems he might not understand this analogy: <\/p>\n

He clearly isn’t Miller Lite. He might not be Blue Moon White or Samuel Adams Boston Lager. But he’s bigger and more real than Duff.<\/p>\n

<\/p>\n

 <\/code> <\/p>\n","protected":false},"excerpt":{"rendered":"

If you don’t already think that Conan O’Brien can be brilliant go back and watch Season 4 of The Simpsons. He was the producer for some of the very best episodes. But perhaps the Simpsons aren’t for you . . . and perhaps you’re still pissed off at O’Brien because he twice seemed less than … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-Lk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":8,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"predecessor-version":[{"id":2942,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/2934\/revisions\/2942"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}