{"id":18472,"date":"2024-08-05T06:24:48","date_gmt":"2024-08-05T12:24:48","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=18472"},"modified":"2024-08-05T06:24:48","modified_gmt":"2024-08-05T12:24:48","slug":"lotta-monday-beer-reading-starting-with-authenticity","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/lotta-monday-beer-reading-starting-with-authenticity\/","title":{"rendered":"Lotta Monday beer reading, starting with ‘authenticity’"},"content":{"rendered":"

There were many words spilled over beer last week, including some from Jeff Alworth related to one of my favorite topics: authenticity. He even headlines a phrase, \u201cauthenticity trap,\u201d<\/a> that I almost always have to explain during conversations with brewers. <\/p>\n

In his post he leans to a passage in which \u201cHolt demonstrates how iconic brands exude authenticity by encompassing political and cultural authority as resources for self-expression.\u201d I\u2019m pretty sure that is Douglas Holt, a marketing consultant who along with his partner Douglas Cameron, was responsible for the tagline \u201cFollow your folly, ours is beer,\u201d that New Belgium Brewing used for more than a decade.<\/p>\n

In 2003, Holt and Cameron created a commercial that features a character they called The Tinkerer, who finds an old bicycle at a garage sale, carefully restores it, and then happily rides it into the Colorado countryside. <\/p>\n