![\"Hop](\"https:\/\/kfi.jpm.mybluehost.me\/blog\/wp-content\/uploads\/2024\/06\/20240610-hops.jpg\")
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Evan Rail writes about the size of the drink industry’s carbon footprint<\/a>. Huge. “But don\u2019t despair,” he writes, “there are ways to fix the carbon impacts of the drinks we love.”<\/p>\n And if this report is to be believed<\/a>, beer drinkers are willing to help. In a survey of 3,500 drinkers, almost half said they would pay up to 30 percent more for a more sustainably produced beer.<\/p>\n More than 60 percent said “that the sustainability of their beer now directly affected their choices in pubs, bars and supermarkets. 80 percent believe that reducing waste is relevant to sustainable beer production, 76 percent cite a reduction in energy and 63 percent also note the importance of reducing water use.”<\/p>\n Pardon my skepticism, but a 30 percent increase makes a $7.50 pint (when you can find one at the price) at $9.75 pint. What if the question had been put to them that way? I am reminded about discussions with hop merchants and their efforts to sell more sustainable hops<\/a>. \u201cIn our experience, brewers are interested in the information and want to support the general notion of sustainability. But, it\u2019s a very rare brewer\/brewery that will actually let this influence what varieties they use,\u201d said Indie Hops co-founder Jim Solberg.<\/p>\n TAKING THE BAIT<\/strong><\/p>\n Jeff Alworth writes that he is setting \u201cset forth compiling a modern-day version of the Book of Lists<\/a> here, on the subject of beer.\u201d Is he serious, is this different from listicles like one about \u201coverrated hazy IPAs\u201d linked to below? But he started with hops, so how can I not comment?<\/p>\n I\u2019m not above trying these exercises in the privacy of my mind, or even within a group of drinking companions. I get asked what my favorite hop might be all the time. Once, nearly six years ago, Jeff and I were in a group sharing beers at the Benedictine Brewery below the Mount Angel Abbey. I came up with a list of the \u201cmost significant\u201d hops in history, based on the influence they played across time. (Sounds presumptuous, doesn\u2019t it?)<\/p>\n <\/p>\n I am not going to comment on his best 10 hop by hop. Fact is, Motueka (on his list) was one of the hops friends and I used brewing a batch of beer Saturday, and we would have included Strisselspalt (also on the list) if it weren\u2019t so hard to find. But a list with Perle and without Centennial or Hersbrucker? I\u2019m disappointed.<\/p>\n LEDE OF THE WEEK<\/strong><\/p>\n I took my son to his first brewery when he was 11 days old.<\/p>\n It was November 2020. After nine months of not drinking and many months of being stuck at home during the (remember?) international pandemic, I was beyond thrilled to sip a beer in public.<\/p>\n We carefully packed our infant into his carseat, brought two too many bags of supplies and made the five-minute car ride to Holy City Brewing. Does an Overly Friendly IPA taste better after nine months of sobriety, or is it always that good? The answer, I found, didn\u2019t really matter. I had successfully become a mom who could have a little fun with a baby in tow.<\/p>\n — From Why I bring my child to breweries<\/a> <\/em><\/p>\n QUOTE OF THE WEEK<\/strong><\/p>\n “Let\u2019s be honest. We all know that (both chemically and culturally) beer attracts, induces, comforts and\/or reveals the asshole.” <\/p>\n — Alan McLeod, in his weekly Beery News Notes<\/a><\/em><\/p>\n YOU MIGHT ALSO ENJOY<\/strong><\/p>\n – French Twist: Colorado\u2019s Outer Range Opens Outpost in Alps<\/a><\/strong> – AI art in the beer industry<\/a><\/strong> – How a Monk Helped Make Minnesota Moonshine During Prohibition<\/a><\/strong> – Haze hate.<\/a><\/strong> – Village microbrewery wins battle with drinks giant over its name<\/a> <\/strong> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Evan Rail writes about the size of the drink industry’s carbon footprint. Huge. “But don\u2019t despair,” he writes, “there are ways to fix the carbon impacts of the drinks we love.” And if this report is to be believed, beer drinkers are willing to help. In a survey of 3,500 drinkers, almost half said … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-18337","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4LL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=18337"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18337\/revisions"}],"predecessor-version":[{"id":18406,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18337\/revisions\/18406"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=18337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=18337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=18337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nStriking mountain ranges are not the only difference. \u201cIn Colorado, we\u2019ve reduced the production of our double IPA and our lager program is taking off. But here in France, people want hazy IPAs and we can\u2019t keep our double IPA in stock!\u201d<\/p>\n
\nHere is the optimistic view: \u201c[AI is] a cheap, quick and unsatisfactory solution to a complex problem. The \u2018problem\u2019 being; how to make things look nice. Ultimately, that\u2019s what art and design boils down to and, certainly from the examples I\u2019ve seen, AI cannot generate that.\u201d<\/p>\n
\nDistill like a monk (wink, wink).<\/p>\n
\nShow some guts. Name names.<\/p>\n
\nYou may or may not run into a pay wall for this one. Bottom line, David triumphs against Goliath, with Dark Sky Brewery being David and Campari and Skyy Vodka being Goliath. An interesting common sense observation from the judge: “The applicant\u2019s goods are a long drink, likely to be consumed slowly, whereas the opponent\u2019s goods are a short drink, likely to be consumed as a shot or mixed with a soft drink to create a long drink.” Never underestimate the power of a long drink.<\/p>\n","protected":false},"excerpt":{"rendered":"