{"id":18196,"date":"2024-03-18T06:15:29","date_gmt":"2024-03-18T12:15:29","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=18196"},"modified":"2024-03-18T06:15:29","modified_gmt":"2024-03-18T12:15:29","slug":"post-st-patricks-day-beer-reading","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/post-st-patricks-day-beer-reading\/","title":{"rendered":"Post St. Patrick&#8217;s Day beer reading"},"content":{"rendered":"<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Do you know the real reason Millennials have fallen for Guinness? It\u2019s because we are all severely broken, and we crave nothingness in the form of pints; oubliettes of pure darkness into which we can repeatedly descend. Happy St. Patrick\u2019s Day.<\/p>\n<p>&mdash; Matthew Curtis (@totalcurtis) <a href=\"https:\/\/twitter.com\/totalcurtis\/status\/1769333141292863934?ref_src=twsrc%5Etfw\">March 17, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n<p><center>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<\/center><\/p>\n<p><strong>LEDE OF THE WEEK<\/strong><br \/>\nEvery Friday evening during the school year, I cajole the children into the bike by 18.40. I cycle them up the hill to the local municipal swimming pool and wave them through the door by 18.50. By 18.55 I\u2019m sitting in the pub around the corner with a beer in front of me and a book in my hand. By 19.45, I\u2019ll have finished the second of two beers, made no headway in the book, paid up at the bar, and be out the door so I\u2019m back at the pool for the end of class at 20.00. Then it\u2019s pile them back in the bike, and cycle them home where my Friday night routine ends and their bedtime routine begins. Lather, rinse, and repeat the following Friday.<\/p>\n<p><em>&#8212; From <a href=\"https:\/\/brusselsnotes.substack.com\/p\/on-routine-i-friday-night-swimming\">On Routine (I): Friday Night Swimming.<\/a><\/em><\/p>\n<p><strong>QUOTE OF THE WEEK<\/strong><br \/>\n\u201cI\u2019m thinking that now there might be a market for television or drama that\u2019s the opposite of the grabby, \u2018Something\u2019s happening all the time, don\u2019t look away!\u2019 kind of thing\u2014that Netflixy thing,\u201d she said. She cited the example of \u201cThe Beatles: Get Back,\u201d the Peter Jackson documentary about the 1969 recording of \u201cLet It Be.\u201d Watching that was more like listening to a chatty podcast: \u201cYou could wander away and come back, because there were lots of scenes of these incredible geniuses creating in a room together, but they were also being, like, \u2018Shall we have some tea?\u2019 \u201d It suggested to (Lucy) Prebble that she might want to experiment with \u201cdoing shows that feel like having a bath\u2014where you just want to be in that environment for a long time.\u201d<\/p>\n<p><em>&#8212; From <a href=\"https:\/\/www.newyorker.com\/magazine\/2024\/03\/11\/lucy-prebbles-dramas-of-high-anxiety\">&#8220;Lucy Pebble&#8217;s Dramas of High Anxiety&#8221;.<\/a> Are you ready for less &#8220;grabby&#8221; beer?<\/em><\/p>\n<p><strong>RECKONING OF THE WEEK<\/strong><br \/>\n&#8220;In May of 2021, it was like a rapture took place in the City of Philadelphia. The buildings remained in place, and so did the people. The sun rose and set, Phils fans still cursed the God who hated them, and clouds still fell as gentle rain.<\/p>\n<p>&#8220;What seemed to go missing was just about every Tired Hands beer tap within city limits.&#8221;<\/p>\n<p><em>&#8212; From <a href=\"https:\/\/www.phillymag.com\/foobooz\/2024\/03\/16\/tired-hands-philly-beer-scene\/\">The Brewers Building a Better \u2014 and Less Toxic \u2014 Philly Beer Scene.<\/a><\/em><\/p>\n<p><center>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<\/center><\/p>\n<p><strong>IT&#8217;S JUST BUSINESS<\/strong><br \/>\n<strong><a href=\"https:\/\/beercrunchers.substack.com\/p\/wrestling-with-ipa\">Speaking of <\/em>grabby . . .<\/a><\/strong> As always, Doug Veliky shares ideas worth thinking about. &#8220;On March 1st, I worked to bring these two art forms together by joining forces with Warrior Wrestling, an independent promotion, to put on an absolute spectacle of a show that nobody in attendance will forget. The entire build up toward the event, behind-the-scenes planning &#038; logistics, and execution on the big night helped reframe how I\u2019m going to look at IPA from here on out.&#8221;<\/p>\n<p>And this could have been the quote of the week: &#8220;Spending too much time around industry members and beer fans who have been <em>into beer<\/em> for a decade+ could make one think that people are tired of IPAs. This is a dangerous echo chamber to be influencing strategic decisions.&#8221;<\/p>\n<p><strong><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2024\/03\/liquid-death-canned-water-marketing\/677752\/\">Of Course America Fell for Liquid Death.<\/a> <\/strong> &#8220;All of this, in one way or another, is about building the brand, because the brand is what\u2019s important; <em>the brand is all there is<\/em>.&#8221; [My emphasis.]<\/p>\n<p><strong>AND SOMETIMES &#8216;JUST BUSINESS&#8217; SUCKS<\/strong><br \/>\n<strong><a href=\"https:\/\/www.brewbound.com\/news\/monster-lays-off-12-cigar-city-workers-in-tampa-transitions-brewery-to-cross-category-innovation-hub\/\">Monster Lays Off 12 Cigar City Workers in Tampa.<\/a><\/strong> There is plenty of other sucky brewery news, adding up to lots more than 12 jobs lost. But one of the 12 is Wayne Wambles, the founding brewmaster. They guy who created flagship Jai Alai IPA and a bunch of other beers the brewery was built around.<\/p>\n<p><strong><a href=\"https:\/\/ny.eater.com\/2024\/3\/11\/24093414\/spuyten-duyvil-craft-beer-bar-closing-21-years-williamsburg-brooklyn\">Death by ubiquity.<\/a><\/strong> When Spuyten Duyvil opened in Williamsburg in 2003, it stood out for its selection of imported European beers \u2014 \u201cthe beer you couldn\u2019t find anywhere else,\u201d says Joe Carroll. \u201cNow you\u2019d be hard pressed to find any place without it.\u201d<\/p>\n<p><strong>YOU MIGHT ALSO ENJOY<\/strong><br \/>\n<strong><a href=\"https:\/\/www.beervanablog.com\/beervana\/2024\/3\/13\/four-years-ago-the-world-stopped\">Four Years Ago the World Stopped.<\/a><\/strong> Jeff Alworth has made a list of what the disruption meant to beer.<\/p>\n<p><a href=\"https:\/\/phys.org\/news\/2024-03-scientists-spent-brewer-yeast-filter.html\"><strong>Sustainability.<\/strong><\/a> Scientists have now found a way of selectively capturing metals from a waste stream using spent brewer&#8217;s yeast. . . . Not only that: the yeast can be reused, making the process even more eco-friendly.<\/p>\n<p><strong><a href=\"https:\/\/www.pelliclemag.com\/home\/2024\/3\/11\/giant-steps-lacada-cooperative-brewery-in-portrush-northern-ireland\">Lacada Cooperative Brewery: A fostering dynamic.<\/a> <\/strong>&#8220;From the get go the character of the enterprise seemed to be locally celebratory, exulting local knowledge, produce and skills as well as drawing on local geography, history, myths and legends as inspiration. There was a fostering of relationships between the surf scene, local artists and musicians like myself, as well as the exciting caf\u00e9 and food market culture that was beginning to blossom. This dynamism had existed disparately in one way or another for years, but for me the mentality of collaboration and cooperation really helped build something that feels harder to move away from.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know the real reason Millennials have fallen for Guinness? It\u2019s because we are all severely broken, and we crave nothingness in the form of pints; oubliettes of pure darkness into which we can repeatedly descend. Happy St. Patrick\u2019s Day. &mdash; Matthew Curtis (@totalcurtis) March 17, 2024 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ LEDE OF THE WEEK Every Friday &#8230; <a title=\"Post St. Patrick&#8217;s Day beer reading\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/post-st-patricks-day-beer-reading\/\" aria-label=\"More on Post St. Patrick&#8217;s Day beer reading\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-18196","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4Ju","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=18196"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18196\/revisions"}],"predecessor-version":[{"id":18206,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/18196\/revisions\/18206"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=18196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=18196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=18196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}