![\"Pliny](\"https:\/\/kfi.jpm.mybluehost.me\/blog\/wp-content\/uploads\/2023\/04\/20230501-pliny.jpg\")
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Greetings from New Orleans, where I am much more focused on music (beginning today<\/a>, beginning Thursday<\/a>) than beer right now. So right to That Was The Beer Week That Was.<\/p>\n The birth of line culture<\/strong><\/a> “Our Windsor Brewery is what we call our new brewery. It\u2019s our dream brewery. It\u2019s really beautiful and we designed it from the ground up. We designed it for this release with the parking lot being oversized for the rest of the year. It\u2019s virtually empty for the rest of the year. Not virtually, but rarely, do we half-fill the parking lot for the rest of the year. It\u2019s huge. The whole front of the brewery has this giant sidewalk that snakes around the front of the brewery, which is designed for the Pliny the Younger line, to go around the whole front of the brewery. Unfortunately, sometimes the line goes all the way out to the sidewalk and then down the street which it did on Saturday. We have bathrooms. They\u2019re on electronic locks and the bathrooms are designed to have an outdoor access that we keep open 24\/7 during the Pliny the Younger release. There\u2019s clean bathrooms that get cleaned every day that people can use if they\u2019re here overnight or in the middle of the night or two o\u2019clock in the morning, or whatever. This whole brewery on the hospitality side was designed for these two weeks and I can\u2019t tell you how excited I was the first year that we released Pliny the Younger at both locations, so now we have it at our Santa Rosa location as well as the Windsor location.” <\/p>\n Questions provoked by High End layoffs<\/strong> <\/a> Read This Before Shopping for Your Bud Light Replacement Beer<\/strong><\/a> If Companies Have Convictions, They Need to Stand By Them<\/strong><\/a> And once again I will quote something Pete Brown wrote in “Craft: An Argument.”<\/a> That is, “(Craft) isn\u2019t just about the things we make; it\u2019s about the kind of people we are. And for this, we get to an unspoken assumption we may be reluctant to admit even to ourselves; we believe that makers and buyers of craft products are morally superior to other people.\u201d<\/p>\n Small breweries that some call “craft” have benefited by what in unspoken; that they are the good guys. Recently, they’ve been asked to prove it. Many have. The rest? We’ll see what happens.<\/p>\n How Consolidation In the Middle Tier Is Impacting The Future of Craft Beer Brands<\/strong><\/a> On the importance of cask beer<\/strong><\/a> Thai beer fan fined for posting review<\/strong><\/a> Greetings from New Orleans, where I am much more focused on music (beginning today, beginning Thursday) than beer right now. So right to That Was The Beer Week That Was. The birth of line culture The link is to a transcript of the Taplines podcast, where links to the podcast are included. It is an … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-17508","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4yo","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=17508"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17508\/revisions"}],"predecessor-version":[{"id":17516,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17508\/revisions\/17516"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=17508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=17508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=17508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe link is to a transcript of the Taplines podcast, where links to the podcast are included. It is an interview with Russian River Brewing co-owner Natalie Cilruzo, talking about the phenomenon of Pliny the Younger. The graphic at the top illustrates the econonmic impact of the release of the Younger. It is a big deal, a success story about hospitality as much as beer.<\/p>\n
\n“If Stella can be made in breweries that make Budweiser, what\u2019s to come for the much smaller brewers? It would seem inconceivable, but in theory Devils Backbone Vienna Lager could be brewed in other breweries, including those in Belgium.”<\/p>\n
\nPair this one with the next. “Despite the passionate claims about its unique identity and its conservative political profile, the only value driving Bud Light, or any other consumer good available on a global scale, is the remorseless logic of shareholder value. That makes it hard to coherently express your politics with your beer preferences.”<\/p>\n
\nJeff Alworth writes, “Some years ago, I argued that it\u2019s bad business for companies to take political positions. That was correct then, but it\u2019s not anymore. The very act of reaching out to your own customers has become a political act. Now companies are going to have to define their values and own them, and when they find themselves under attack, be prepared to defend them. Depressingly, we customers are going to have to start paying attention to where our dollars are going in this whole long war.”<\/p>\n
\n“As if growing craft beer producers didn\u2019t have enough to contend with these days in the form of rising costs of goods, labor shortages, inflation, and the squeeze from alternative beverage choices in the marketplace, woes like wholesaler consolidation, unfair trade practices, and antiquated beverage alcohol regulations are making the middle tier the next big battleground for craft beer brands.”<\/p>\n
\nMatthew Curtis has a question: “Instead of trying to modernize cask and turn it into something it very much isn\u2019t, wouldn\u2019t it be better to lean, hard, into its tradition?”<\/p>\n
\n\u201cThailand is a country where it\u2019s illegal for people to drink a beer and say it\u2019s delicious.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"