{"id":17495,"date":"2023-04-24T04:23:28","date_gmt":"2023-04-24T10:23:28","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=17495"},"modified":"2023-04-24T05:27:28","modified_gmt":"2023-04-24T11:27:28","slug":"twtbwtw-a-beer-business-story-a-culture-war","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/twtbwtw-a-beer-business-story-a-culture-war\/","title":{"rendered":"TWTBWTW: A beer business story &#038; a culture war"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kfi.jpm.mybluehost.me\/blog\/wp-content\/uploads\/2023\/04\/20230425-cans.jpg\" alt=\"Miller High Life cans seized by French officials, defending the Champagne domain\" width=\"710\" height=\"398\" class=\"aligncenter size-full wp-image-17496\" srcset=\"https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2023\/04\/20230425-cans.jpg 710w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2023\/04\/20230425-cans-300x168.jpg 300w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2023\/04\/20230425-cans-150x84.jpg 150w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2023\/04\/20230425-cans-500x280.jpg 500w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\n<p>Even the Wall Street Journal ran a story about and photo (credit to Associated Press) of <a href=\"https:\/\/apnews.com\/article\/champagne-beer-intellectual-property-belgium-miller-09f27ee4a921c66e9605893c51fb9b91\">cans of Miller High Life \u2013 \u201cthe Champagne of Beers\u201d \u2013 being destroyed<\/a> because only sparkling wines made in France\u2019s Champagne region can use the name on their labels, according to French laws.<\/p>\n<p>It would seem that beer still holds some cultural cachet.<\/p>\n<p><strong>You might also enjoy (or read without enjoyment in the case of the first one):<\/strong><\/p>\n<p><strong>&#8211; <a href=\"https:\/\/www.goodbeerhunting.com\/sightlines\/2023\/4\/19\/lgbtq-voices-get-left-behind-in-the-culture-war-on-bud-light\">&#8220;The controversy surrounding Bud Light is a business story, but one caught in the midst of a culture war.\u201d<\/a><\/strong><br \/>\nThis is one of those just go read the dang thing stories. Because . . . \u201cWhen trans professionals leave careers they enjoy, it not only sets them back professionally but negatively affects the rest of the workforce. This is because people\u2019s biases tend to soften upon developing a close relationship with a member of a marginalized group. It\u2019s why the \u2018coming out\u2019 movement is widely credited with advancing marriage equality and other gay rights. Over the course of just two decades, millions of people in the U.S. realized that they had LGBTQ+ siblings, parents, friends, cousins, teachers, and roommates.\u201d<\/p>\n<p><strong>&#8211; <a href=\"https:\/\/www.hopculture.com\/wild-ales-foeder-for-thought\/\">Do Wild Ales Have a Marketing Problem?<\/a><\/strong><br \/>\nWithin the story, Stephanie Grant writes that every person she talked to while reporting it said these beers aren\u2019t meant to be popular. \u201cIt\u2019s a long game, for sure,\u201d Lisa Boldt at Primitive Ales in Colorado told her. \u201cIt\u2019s not a get-rich-quick scheme by any means.\u201d<\/p>\n<p><strong>&#8211; <a href=\"https:\/\/vinepair.com\/articles\/vp-pro-qa-japas-cervejaria\/\">Speaking of mixed cultures . . .<\/a><\/strong><br \/>\nLaunched in 2014 by Yumi Shimada, Ma\u00edra Kimura, and Fernanda Ueno, craft brewery Japas Cervejaria combines the cofounders\u2019 Brazilian and Japanese heritages. They are brewing and selling their beers in both Brazil and the United States.<\/p>\n<p><strong>&#8211; <a href=\"https:\/\/www.9news.com.au\/world\/beer-powder-germany-can-a-powder-beer-revolutionise-the-brewing-industry\/0c9d3caf-73e3-488d-98ad-460ed28bbffa\">Innovation I<\/a><\/strong><br \/>\n<a href=\"https:\/\/firstwefeast.com\/drink\/2016\/10\/instant-craft-beer-from-freeze-dried-powder\">Freeze-dried beer<\/a> is not new, but Klosterbrauerei Neuzelle managing director Stefan Fritsche says this German version will revolutionize the brewing industry.<\/p>\n<p><strong>&#8211; <a href=\"https:\/\/www.beervanablog.com\/beervana\/2023\/4\/19\/structural-innovations\">Innovation II<\/a><\/strong>Back in 2009, when the beer blogosphere was broader, this statement from Ron Pattinson led to several other posts about what qualifies as innovation: \u201cI&#8217;ll be honest with you. <a href=\"http:\/\/barclayperkins.blogspot.com\/2009\/11\/schlock-of-new.html\">I don&#8217;t want innovative beer<\/a>. . . . Worshipping at the alter of brewers&#8217; egos. It&#8217;s not for me. I want something to drink, something that lifts my spirits and makes my heart soar. And, in sufficient quantities, will get me pissed. It&#8217;s really not complicated.\u201d<\/p>\n<p>I thought about this last week when I posted what Bart Watson said about craft reinventing itself. As Watson made clear, it is brewers intent on distributing their beer that face the biggest challenges. It becomes a business story, which Jeff Alworth addresses, headlining the post <a href=\"https:\/\/www.beervanablog.com\/beervana\/2023\/4\/19\/structural-innovations\">\u201cStructural innovations.\u201d<\/a><\/p>\n<p>I chose the pieces of the <a href=\"https:\/\/kfi.jpm.mybluehost.me\/blog\/is-the-beer-glass-half-empty-or-half-full\/\">some-assembly-required post<\/a> Friday because I was thinking about the power of making connections. It is the super strength of breweries that make their businesseses work without the advantages that come with economies of scale. May not scream innovative, but it works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the Wall Street Journal ran a story about and photo (credit to Associated Press) of cans of Miller High Life \u2013 \u201cthe Champagne of Beers\u201d \u2013 being destroyed because only sparkling wines made in France\u2019s Champagne region can use the name on their labels, according to French laws. It would seem that beer still &#8230; <a title=\"TWTBWTW: A beer business story &#038; a culture war\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/twtbwtw-a-beer-business-story-a-culture-war\/\" aria-label=\"More on TWTBWTW: A beer business story &#038; a culture war\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-17495","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4yb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=17495"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17495\/revisions"}],"predecessor-version":[{"id":17506,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/17495\/revisions\/17506"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=17495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=17495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=17495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}