{"id":16965,"date":"2022-04-25T05:46:42","date_gmt":"2022-04-25T11:46:42","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=16965"},"modified":"2022-04-25T05:46:42","modified_gmt":"2022-04-25T11:46:42","slug":"twtbwtw-novelty-beta-projects-consistent-hitmakers","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/twtbwtw-novelty-beta-projects-consistent-hitmakers\/","title":{"rendered":"TWTBWTW*: Novelty, beta projects & consistent hitmakers"},"content":{"rendered":"

* That Was The Beer Week That Was (TWTBWTW) will be on hiatus until May 16.<\/em><\/p>\n

\"Goschie<\/p>\n

Feel free to compare and contrast.<\/p>\n

NOVELTY & CREATIVITY<\/strong>
\nThe Novelty Trap<\/a><\/strong><\/p>\n

We have a creativity problem<\/a><\/strong><\/p>\n

What separates Blind Melon from Shania Twain?<\/a><\/strong><\/p>\n

My comment two weeks ago<\/a> about Lew Bryson\u2019s \u201cStop Drinking New Beers All The Time\u201d post stands. <\/p>\n

Outer Range Brewing makes beer about 60 miles west of ut. A lot of IPAs. They are very good at what they do, so there is no, \u201cHey, you should get better at this (or that)\u201d first. A new IPA shows up, I might buy it. It will be interesting, something new, a little bit different. But it will still taste like an Outer Range beer. As humans we like what is familiar, but also what is different. Just not too different.<\/em> <\/p>\n

PLACE MATTERS<\/strong>
\nWhat do consumers deserve to be told?<\/a><\/strong><\/p>\n

A certain space<\/a><\/strong><\/p>\n

An estate beer<\/a><\/strong><\/p>\n

A farm brewery grows in Brooklyn<\/a><\/strong>
\nOther Half Brewing and Threes Brewing deserve all the beer geek love they get, but if there is time for only one stop in Brooklyn you\u2019ll find me at Strong Rope. Blame founder Jason Sahler. <\/p>\n

\u201cWhen I am giving tours I am the face of the beer,\u201d he told me a few years ago. \u201cBut I tell them all of this is not possible without farmers. The farmers do all the work before (ingredients) touch our deck. It\u2019s easier for me to explain that on a small scale. There\u2019s something more tangible to me when it\u2019s local.\u201d<\/p>\n

BECAUSE . . . EARTH DAY<\/strong>
\nCustomers expect these initiatives<\/a><\/strong><\/p>\n

Where sustainability and technology meet<\/a><\/strong><\/p>\n

And this . . . <\/p>\n

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A post shared by Creature Comforts Brewing Co. (@creaturecomfortsbeer)<\/a><\/p>\n<\/div>\n<\/blockquote>\n