{"id":16732,"date":"2021-12-03T08:03:32","date_gmt":"2021-12-03T14:03:32","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=16732"},"modified":"2021-12-03T08:15:53","modified_gmt":"2021-12-03T14:15:53","slug":"ipa-the-style-disruption-that-keeps-on-giving","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/ipa-the-style-disruption-that-keeps-on-giving\/","title":{"rendered":"IPA: The *style* disruption that keeps on giving"},"content":{"rendered":"<p>There will not be a quiz.<\/p>\n<p>&#8211; <a href=\"https:\/\/twitter.com\/jennypfafflin\/status\/1464311305486045189\">Jenny Pf\u00e4fflin<\/a> kicked it off last Friday with this tweet that when I last looked had 508 likes.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">I don&#39;t have much to do today <a href=\"https:\/\/t.co\/ASlM1ATV6o\">pic.twitter.com\/ASlM1ATV6o<\/a><\/p>\n<p>&mdash; Jenny Pf\u00e4fflin (@jennypfafflin) <a href=\"https:\/\/twitter.com\/jennypfafflin\/status\/1464311305486045189?ref_src=twsrc%5Etfw\">November 26, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&#8211; Joe Stange <a href=\"https:\/\/twitter.com\/Thirsty_Pilgrim\/status\/1464476150600646657\">followed with this<\/a>. <\/p>\n<p>As happens, threads shot out in different directions. Feel free to explore.<\/p>\n<p>\u2013 Yesterday, Alan McLeod pointed to to all of this in his <a href=\"http:\/\/abetterbeerblog427.com\/2021\/12\/02\/your-thursday-beery-news-notes-for-the-coming-of-yule-and-omicron\/\">Beer News Notes<\/a>, choosing to highlight a comment from Garrett Oliver:<\/p>\n<p>\u201cI don\u2019t \u2018know\u2019 a lot about jazz, but I still enjoy jazz. And I really don\u2019t care what a jazz critic thinks I need to know \u2013 I\u2019m having my own good time and I will not be fenced in by anyone. I\u2019ve worked to demystify beer for more than 30 years. It\u2019s supposed to be fun. And it is . . .\u201d<\/p>\n<p>&#8211; His post alerted Jeff Alworth to all this ruckus and he <a href=\"https:\/\/twitter.com\/Beervana\/status\/1466432764408999942\">honed in on another Oliver comment<\/a> (why in a moment):<\/p>\n<p>\u201cBecause once your definitions and terminology mean nothing, your culture is ruined and cannot be recovered. Ask the French how they won. And then take a good hard look at the German brewing industry. Words have meaning (ask the Republicans). And nomenclature is culture.\u201d<\/p>\n<p>&#8211; And Stephen Beaumont joined the conversation, <a href=\"https:\/\/twitter.com\/BeaumontDrinks\/status\/1466435602547679246\">choosing still another Oliver comment<\/a>:<\/p>\n<p>\u201cYes, and that communication is super powerful. The French know this. Champagne is Champagne, period. Caviar is caviar. Diamonds are diamonds. If your words mean nothing and it\u2019s the Wild West, you lose. Period. Might take a while . . . but you lose.\u201d<\/p>\n<p>[Last dash] Back to Alworth. Wednesday he asked: <a href=\"https:\/\/www.beervanablog.com\/beervana\/2021\/12\/1\/is-it-good\">\u201cWhat is \u2018good\u2019 in the context of a hazy IPA?\u201d<\/a><\/p>\n<p>I\u2019m staying out of this. I\u2019ll leave it to Tom Vanderbilt, author of \u201cYou May Also Like: Taste in an Age of Endless Choice.\u201d (In Chapter 6 he writes about \u201cbeer, cats and dirt,\u201d visits the Great American Beer Festival and talks with judges. They included Oliver, who also shows up elsewhere in the book. Vanderbilt also mentions beer in an opinion piece in The New York Times. But the beer references are not essential to his theses.)<\/p>\n<p>So <a href=\"https:\/\/www.nytimes.com\/2016\/05\/29\/opinion\/sunday\/the-psychology-of-genre.html\">from the Times article<\/a> (oops, I lied, more dashes):<\/p>\n<p>&#8211; &#8220;The human brain is a pattern-matching machine. Categories help us manage the torrent of information we receive and sort the world into easier-to-read patterns.&#8221;<\/p>\n<p>&#8211; &#8220;When we like something, we seem to want to break it down into further categories, away from the so-called basic level. Birders do not just see \u2018birds,\u2019 gardeners do not just see \u2018flowers\u2019; they see specific variations. The more we like something, the more we like to categorize it.&#8221;<\/p>\n<p>&#8211; &#8220;When we struggle to categorize something, we like it less.&#8221;<\/p>\n<p>Not sure this explains the popularity of IPA, hazy IPA or <a href=\"https:\/\/twitter.com\/JessicaInfante\/status\/1465795682711715841\">hard seltzer<\/a> &#8212; but maybe I am missing something.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There will not be a quiz. &#8211; Jenny Pf\u00e4fflin kicked it off last Friday with this tweet that when I last looked had 508 likes. I don&#39;t have much to do today pic.twitter.com\/ASlM1ATV6o &mdash; Jenny Pf\u00e4fflin (@jennypfafflin) November 26, 2021 &#8211; Joe Stange followed with this. As happens, threads shot out in different directions. Feel &#8230; <a title=\"IPA: The *style* disruption that keeps on giving\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/ipa-the-style-disruption-that-keeps-on-giving\/\" aria-label=\"More on IPA: The *style* disruption that keeps on giving\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,292],"tags":[],"class_list":["post-16732","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4lS","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=16732"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16732\/revisions"}],"predecessor-version":[{"id":16736,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16732\/revisions\/16736"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=16732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=16732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=16732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}