{"id":16689,"date":"2021-11-08T07:04:55","date_gmt":"2021-11-08T13:04:55","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=16689"},"modified":"2021-11-08T07:04:55","modified_gmt":"2021-11-08T13:04:55","slug":"beer-links-malt-revolution-rauchbier-selling-out","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/beer-links-malt-revolution-rauchbier-selling-out\/","title":{"rendered":"Beer links: malt revolution, rauchbier &#038; selling out"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kfi.jpm.mybluehost.me\/blog\/wp-content\/uploads\/2021\/09\/20210922-craftmalt.jpg\" alt=\"Craft Maltsters Guild map\" width=\"710\" height=\"448\" class=\"aligncenter size-full wp-image-16593\" srcset=\"https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2021\/09\/20210922-craftmalt.jpg 710w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2021\/09\/20210922-craftmalt-300x189.jpg 300w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2021\/09\/20210922-craftmalt-150x95.jpg 150w, https:\/\/appellationbeer.com\/blog\/wp-content\/uploads\/2021\/09\/20210922-craftmalt-500x315.jpg 500w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\n<p><em>In honor of this week&#8217;s featured ingredient (last week it was yeast) here is the Craft Malsters Guild map that was on display during the Craft Brewers Conference in September.<\/em><\/p>\n<p><strong>Whimsy<\/strong><br \/>\n<a href=\"https:\/\/boakandbailey.com\/2021\/11\/the-universally-recommended-timeless-institution-pub\/\">\u201cThe Universally Recommended Timeless Institution Pub\u201d<\/a> is evidence that we need more blog posts written after a beer or three. Because, otherwise we might not get sentences like this, \u201cThat thing where it feels traditional and unchanged but has actually morphed slowly through the ages. So it\u2019s just about on trend, but doesn\u2019t feel trendy.\u201d I wish somebody would say something like that about me.<\/p>\n<p><strong>Baby steps<\/strong><br \/>\n<a href=\"https:\/\/www.burlingtonfreepress.com\/picture-gallery\/life\/food\/2021\/11\/03\/vt-craft-brewery-lawsons-finest-liquids-rename-two-beers\/6257690001\/\">Lawson\u2019s Liquids is renaming two beers<\/a>. Say goodbye to Knockout Blonde and Maple Nipple.<\/p>\n<p><strong>Selling (out)<\/strong><br \/>\nI\u2019ve always wondered about what the difference might be between selling and selling out. Entrepreneurs start businesses every day, and quite often the business plan includes an exit strategy.<\/p>\n<p>Author Tom Acitelli used the word movement on more than a third of the pages in the first edition of \u201cThe Audacity of Hops.\u201d I get it (this is not a \u201cSuccession\u201d shout out) \u2014 drinkers sign on to a movement to stick it to the man and then a brewer who is supposed to be leading this movement sells (out) to the man.<br \/>\n<!--more--><\/p>\n<p>But that\u2019s not every brewery operator\u2019s story. Nonetheless, <a href=\"https:\/\/fingers.substack.com\/p\/anybody-that-partners-with-the-machine\">Dave Infante\u2019s conversation with with Dan Ozzi<\/a>, author of \u201cSellout: The Major-Label Feeding Frenzy That Swept Punk, Emo, and Hardcore (1994-2007),\u201d has several \u201chmmm, been there, done that\u201d sentences for craft beer fans. [Subscription required to read the entire interview.]<\/p>\n<p>As the title of the book suggests, it is about one Punk era, but there is a <a href=\"https:\/\/slate.com\/culture\/2017\/07\/the-history-of-calling-artists-sellouts.html\">longer history of calling artists sellouts<\/a>.  <\/p>\n<p><strong>Cellaring<\/strong><br \/>\nAlistair Reece writes about his ritual of buying a 6-pack of Sierra Nevada Celebration Ale, drinking a couple and <a href=\"http:\/\/www.fuggled.net\/2021\/11\/the-young-and-old-ipa-edition.html\">setting the rest back for the future<\/a>. In our family, we used to save a single bottle each year to have when a fresh batch was released. We quit, primarily because, unlike Reece, we prefer the fresh version. <\/p>\n<p>Bigfoot Barleywine, on the other hand, we are happy to cellar. The work of oxidation that Reece appreciates in Celebration we enjoy in Bigfoot. Sadly, we are almost out of pre-2008 vintages. That\u2019s when Sierra Nevada began using pry-off bottle caps instead of twist offs. The difference between 2007 and 2008 is greater than the one between 2010 and 2021. Which, in either case, is fine. <\/p>\n<p><strong>Rauchbier<\/strong><br \/>\n<a href=\"https:\/\/punchdrink.com\/articles\/anti-ipa-rauchbier-smoked-beer-having-moment\">The anti-IPA?<\/a> I don\u2019t get it. I like Bamberg, the town of Grodzisk, my Grodziskie T-shirt, hanging out at Live Oak, the smell of alderwood on a Juneau beach, and whatever other objects I might associate with smoked beers. Oh, and smoked beers themselves. But the anti-IPA? I like IPA. Is this similar to liking both Son Volt and Wilco? <\/p>\n<p><strong>Malt<\/strong><br \/>\nBarley farmer or maltster: <a href=\"https:\/\/imbibemagazine.com\/breweries-embrace-the-burgeoning-craft-malting-industry\/\">\u201cMalt is brewing\u2019s most essential and overlooked ingredient.\u201d<\/a><br \/>\nHop farmer: \u201cHops are is brewing\u2019s most essential and overlooked ingredient.\u201d<br \/>\nYeast provider: \u201cYeast is brewing\u2019s most essential and overlooked ingredient.\u201d<br \/>\nJohn Palmer: \u201cWater is brewing\u2019s most essential and overlooked ingredient.\u201d<\/p>\n<p><strong>And because beer blogging is still dead<\/strong><br \/>\n\u201cFor those of you unfamiliar with the term <em>bloggers,<\/em> please ask your AP English teacher for guidance.\u201d<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8211; <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2021\/11\/introducing-subscriber-newsletters\/620579\">Via The Atlantic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In honor of this week&#8217;s featured ingredient (last week it was yeast) here is the Craft Malsters Guild map that was on display during the Craft Brewers Conference in September. Whimsy \u201cThe Universally Recommended Timeless Institution Pub\u201d is evidence that we need more blog posts written after a beer or three. Because, otherwise we might &#8230; <a title=\"Beer links: malt revolution, rauchbier &#038; selling out\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/beer-links-malt-revolution-rauchbier-selling-out\/\" aria-label=\"More on Beer links: malt revolution, rauchbier &#038; selling out\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-16689","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4lb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=16689"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16689\/revisions"}],"predecessor-version":[{"id":16694,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16689\/revisions\/16694"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=16689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=16689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=16689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}