{"id":16341,"date":"2021-02-22T05:01:37","date_gmt":"2021-02-22T11:01:37","guid":{"rendered":"https:\/\/appellationbeer.com\/blog\/?p=16341"},"modified":"2021-02-23T12:32:52","modified_gmt":"2021-02-23T18:32:52","slug":"what-will-the-chapter-after-the-craft-beer-era-be-called","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/what-will-the-chapter-after-the-craft-beer-era-be-called\/","title":{"rendered":"What will the chapter after the ‘craft beer era’ be called?"},"content":{"rendered":"

\"Beer
\nBeer Lovers, a pub in Cartagena, Colombia – part of a worldwide phenomenon.<\/em><\/p>\n

\u201cHistorians love chapter breaks. COVID-19 will come to be seen as a chapter break.\u201d
\n               – Robert Kaplan, American foreign-policy expert<\/strong><\/p>\n

\u201cAll history is contemporary history.\u201d
\n               – Benedetto Croce, Italian philosopher, historian<\/strong><\/p>\n

Context is everything, so I think there is value in reading these two blog posts in the same sitting. I\u2019ll wait.<\/p>\n

How will we understand the craft era?<\/a><\/strong> – from Jeff Alworth at Beervana.<\/p>\n

An expedition into craft beer<\/a><\/strong> – from Sarah in Dublin, a Nashville native in Ireland.<\/p>\n

The first is a sweeping overview, so let\u2019s start with the second. Sarah signed up for the National Homebrew Club of Ireland\u2019s BJCP Tasting Course and wrote about the first of six classes. The result is a delightful, breezy read from somebody who enjoys drinking beer. <\/p>\n

Exhibit A: \u201cI also found myself being influenced by what someone else was saying they could sense. Is this more caramel or raisin? I\u2019m not sure. . . Oh, well, he said caramel, so obviously I can totally get that now. Of course, it all makes so much sense. What fool would say raisin? Amateurs.”
\n<\/p>\n

Exhibit B: \u201cI\u2019m going to go ahead and be honest with you. I am overwhelmed at how many categories and subcategories there are of beer. The mind boggles. How will I ever remember all of this? I am happy to learn about the history of beer styles and how to decipher tasting notes, but the thought of me actually being able to identify a beer style blindly is beyond my comprehension.\u201d<\/p>\n

Jeff\u2019s post looks back to 1977. He doesn\u2019t point to Michael Jackson, but that is the year Jackson\u2019s \u201cThe World Beer Guide\u201d was published. In it, Jackson lists 23 \u201cclassic beer-styles.\u201d Five years later, in his first \u201cPocket Guide to Beer\u201d he included only 20 \u201ctypes of beers.\u201d<\/p>\n

And Jeff writes, \u201cIn 1977, beer played a stable role in the US, one most Americans would describe in similar terms. The beverage itself was easily definable. In the following decades, our perceptions changed, fueled by an evolution of the beverage itself and the people who made it. . . . Beer once meant something straw-colored and fizzy and now it means something slightly darker, less fizzy, and probably hoppy. Once it was common and unremarkable, and now it is accused of being twee and over-elaborate.\u201d<\/p>\n

So.<\/p>\n

If we are going to “use 2020-’21 as a convenient place to divide the ‘craft era’ with whatever we\u2019re about to inherit” who is in charge of coming up with a title for the next chapter?<\/p>\n","protected":false},"excerpt":{"rendered":"

Beer Lovers, a pub in Cartagena, Colombia – part of a worldwide phenomenon. \u201cHistorians love chapter breaks. COVID-19 will come to be seen as a chapter break.\u201d                – Robert Kaplan, American foreign-policy expert \u201cAll history is contemporary history.\u201d                – Benedetto Croce, Italian philosopher, historian Context is everything, so I think there is value in reading … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-16341","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-4fz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=16341"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16341\/revisions"}],"predecessor-version":[{"id":16352,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16341\/revisions\/16352"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=16341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=16341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=16341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}