{"id":16,"date":"2006-02-09T20:56:49","date_gmt":"2006-02-09T20:56:49","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=16"},"modified":"2012-10-28T13:49:35","modified_gmt":"2012-10-28T19:49:35","slug":"local-beer-for-local-people","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/local-beer-for-local-people\/","title":{"rendered":"Local beer for local people"},"content":{"rendered":"<p>Britain&#8217;s Society of Independent Brewers Association (SIBA)  says beer sales by of member companies are projected to show a 15% rise over the last year.<\/p>\n<p>Why have the independents been able to buck the trend?<\/p>\n<p>&#8220;It&#8217;s all about local beer for local people. There is a definite demand for cask beer if the right opportunities are presented to licensees,&#8221;\u009d said SIBA chairman Keith Bott.<\/p>\n<p>The story from the <a href=\"http:\/\/www.morningadvertiser.co.uk\/news_detail.aspx?articleid=12182\">Morning Advertiser<\/a> doesn&#8217;t discuss if a CAMRA campaign launched two years ago &#8211; <a href=\"http:\/\/www.realbeer.com\/news\/articles\/news-002123.php\">Local Beer for Local Pubs <\/a> &#8211; has had an impact, but doesn&#8217;t it make sense that people like to drink a local beer?<\/p>\n<p>Another example of why it sometimes makes a difference where a beer is from, and it also matters where it is enjoyed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Britain&#8217;s Society of Independent Brewers Association (SIBA) says beer sales by of member companies are projected to show a 15% rise over the last year. Why have the independents been able to buck the trend? &#8220;It&#8217;s all about local beer for local people. There is a definite demand for cask beer if the right opportunities &#8230; <a title=\"Local beer for local people\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/local-beer-for-local-people\/\" aria-label=\"More on Local beer for local people\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-g","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":9697,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions\/9697"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}