![\"The](\"http:\/\/appellationbeer.com\/images\/20110103-predictions.jpg\")
<\/p>\n<\/p>\n
Saturday, Boak & Bailey wrote that self-published books are the future of beer writing<\/a>, the premise being, \u201cBooks about beer seem to be evolving in ways we like quite a bit: getting more specific, exploring fresh territory, enjoying the freedom of new business models.\u201d<\/p>\n They offer two new books \u2014 Pete Brown\u2019s \u201cCraft: An Argument\u201d<\/a> and Andreas Krenmair\u2019s \u201cVienna Lager\u201d<\/a> \u2014 as examples. Both are excellent, and they are quite different, supporting Boak & Bailey\u2019s thesis. Still, I pause anytime I see the words \u201cfuture of [fill in the blank] writing,\u201d although there are good reasons to be considering them. A few thoughts:<\/p>\n – Self publishing allows writers\/authors to distribute words that would not otherwise be published. Presumably they will earn something in the process.<\/p>\n – Blogging allows writers to distribute words that would not otherwise be published. It is a hard way to earn money. On Thursday, Alan McLeod repeated his pitch for more beer blogging<\/a>, more new voices. (Suggesting how complicated this might be, his weekly news wrapup included only one link to a personal beer blog, and that one has a corporate sponsor).<\/p>\n – New writers may stick to old territory, but somebody is going to find new ways to write about new subjects for new audiences.<\/p>\n – Consider the responses to a question Robin LeBanc asked on Twitter<\/a> the week before last. <\/p>\n \u201cQuestion for the beer writers out there inspired by a few conversations: with all that’s going on, how do you stay motivated or inspired to talk about beer?<\/p>\n \u201cI would like to clarify that I mean not what your usual drive is, but where your drive comes from when the world is as it is, currently on fire with a lot of hate, pain, and issues that make beer seem supremely unimportant in comparison.\u201d<\/p>\n Read the thread<\/a>. Change, not change within the same thread.<\/p>\n – Beer and brewing will continue to change. What\u2019s in the glass and everything related to how it is made always have. <\/p>\n \u201cHistorians love chapter breaks,\u201d Robert Kaplan, an American foreign-policy expert and former member of the U.S. Defense Policy Board, told an Atlantic magazine<\/a> reporter in May. \u201cCOVID-19 will come to be seen as a chapter break.\u201d<\/p>\n It certainly has been for most of the 8,000-plus breweries in the United States. Kaplan spoke before 989 breweries (as of 11:00 a.m. GMT, July 13) signed up to brew a Black Is Beautiful Beer<\/a>, part of \u201ca collaborative effort to raise awareness for the injustices people of color face daily and raise funds for police brutality reform and legal defense for those who have been wronged.\u201d<\/p>\n Let\u2019s be honest, many breweries will consider that their contribution to change. Others will just be getting started.<\/p>\n Who will tell these stories and how will they do it?<\/p>\n","protected":false},"excerpt":{"rendered":" Saturday, Boak & Bailey wrote that self-published books are the future of beer writing, the premise being, \u201cBooks about beer seem to be evolving in ways we like quite a bit: getting more specific, exploring fresh territory, enjoying the freedom of new business models.\u201d They offer two new books \u2014 Pete Brown\u2019s \u201cCraft: An Argument\u201d … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-15949","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-49f","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=15949"}],"version-history":[{"count":3,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15949\/revisions"}],"predecessor-version":[{"id":15953,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15949\/revisions\/15953"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=15949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=15949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=15949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}