{"id":15800,"date":"2019-09-23T04:32:21","date_gmt":"2019-09-23T10:32:21","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=15800"},"modified":"2019-09-23T04:32:51","modified_gmt":"2019-09-23T10:32:51","slug":"monday-beer-briefing-story-telling-tribes-what-is-this-about-sheep","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-story-telling-tribes-what-is-this-about-sheep\/","title":{"rendered":"Monday beer briefing: Storytelling, tribes &#038; what is this about sheep?"},"content":{"rendered":"<h5>09.23.19, BEER &#038; FERMENTATION LINKS<\/h5>\n<p>1) <a href=\"https:\/\/slate.com\/culture\/2019\/09\/country-music-ken-burns-pbs-documentary-series-review.html\">Ken Burns\u2019 Soft-Focus Look at <em>Country Music<\/em><\/a>.<br \/>\n2) <a href=\"https:\/\/pitchfork.com\/thepitch\/ken-burns-country-music-pbs-documentary-review\/\">Ken Burns\u2019 New Documentary Is in Love With Country\u2019s Myths, Not Its Music <\/a><br \/>\nThese two reviews do not reflect how well <em>Country Music<\/em> has been received. The series is very entertaining and mostly loved. As a consequence, it acts an advertisement for country music, and I&#8217;ve already read stories about how one result will be still more tourism in Nashville. That\u2019s fine, but Stephen Thomas Erlewine and Carl Wilson point to what was not included, and how the series could have been better.<\/p>\n<p>Last month, Jeff Alworth wrote about the <a href=\"https:\/\/www.beervanablog.com\/beervana\/2018\/11\/8\/stories-breweries-tell?\">importance of storytelling<\/a> to breweries. This includes recruiting others, writers or customers are both welcome, to tell the stories. But the tales the breweries would like repeated pretty much word for word may not be the ones folks such as Erlewine or Wilson end up reporting. That\u2019s why it is called reporting.<\/p>\n<p>When I gave the keynote at the Beer Bloggers Conference (now called <a href=\"http:\/\/beernow.org\">Beer Now<\/a>) a few years ago I opened it by playing a clip from James McMurtry\u2019s \u201cLife in Aught-Three.\u201d It begins, \u201cNot that I advocate drinking or nothing. It\u2019s just my job you see. I used to think I was an artist. Come to find out I\u2019m a beer salesman.\u201d<\/p>\n<p>Just a few things I thought about as I assembled links this week.<\/p>\n<p>3) <a href=\"https:\/\/wineeconomist.com\/2019\/09\/17\/tribes\/\">Making sense of rival tribes.<\/a><br \/>\nMike Veseth writes about Wagnerians and Martians and conflicting ideas of wine in America. Wagner believed that wine should be an affordable part of ordinary life and a constant companion at mealtime. The Martian view is that \u201c&#8230;anything less than superlative was unworthy, that no price could be too high, and that the enjoyment of wine required rigorous preparation.\u201d<\/p>\n<p>The <a href=\"https:\/\/kfi.jpm.mybluehost.me\/blog\/how-much-should-you-pay-for-beer\/\">price question<\/a> is a constant in beer circles (and <a href=\"https:\/\/pubcurmudgeon.blogspot.com\/2019\/09\/reassuringly-expensive.html\">pops up pretty much every day<\/a>). But it is one that brewers must continue to consider if they are serious about inclusivity.<\/p>\n<p><em>There was plenty of good reading and interesting news last week, so I will leave it to you without comment. Other than suggesting you don&#8217;t go directly No. 12, skipping the rest, because the headline is so seductive.<\/em><\/p>\n<p>4) <a href=\"https:\/\/www.goodbeerhunting.com\/blog\/2019\/9\/12\/do-electric-sheep-dream-of-pilsner-halfway-crooks-beer-in-atlanta-ga\">Do Electric Sheep Dream of Pilsner? \u2014 Halfway Crooks Beer in Atlanta, GA.<\/a><br \/>\n5) <a href=\"https:\/\/www.craftbeer.com\/beercation-destination\/riding-the-rails-ny-hudson-valley-breweries-near-the-metro-north-train-line\">Riding the Rails: NY Hudson Valley Breweries Near the Metro North Train Line.<\/a><br \/>\n6) <a href=\"https:\/\/www.pelliclemag.com\/home\/2019\/9\/6\/the-adventures-of-nelson-and-goldy-1-employees-of-the-month\">The Adventures of Nelson and Goldy \u2014 Employees of the Month \u2014 Pellicle.<\/a><br \/>\n7) <a href=\"https:\/\/www.canamagazine.com\/2019\/09\/female-beer-influencers-empowerment-sexism\/\">Under the influence &#8211; the empowerment of female beer influencers.<\/a><br \/>\n8) <a href=\"https:\/\/www.beervanablog.com\/beervana\/2019\/9\/17\/the-future-of-cask-ale\">The Future of Cask Ale.<\/a><br \/>\n9) <a href=\"https:\/\/www.fsrmagazine.com\/beverage\/why-traditional-cask-ale-making-comeback\">Why Traditional Cask Ale is Making a Comeback.<\/a><br \/>\n10) <a href=\"https:\/\/eng.birraire.com\/2019\/09\/craft-and-local-with-jordi-sanchez-puig.html\">Craft and local &#8211; with Jordi S\u00e1nchez Puig of Lupulina.<\/a><br \/>\n11) <a href=\"https:\/\/www.nola.com\/entertainment_life\/eat-drink\/article_f97d8fb6-d5ae-11e9-86de-334dc2bb2750.html\">Dixie Brewery rebirth update.<\/a><br \/>\n12) <a href=\"https:\/\/www.cnn.com\/2019\/09\/18\/us\/amish-men-drinking-and-driving-trnd\/index.html\">Two Amish men escape police after being pulled over for drinking and driving their horse and buggy.<\/a><\/p>\n<h5>WINE<\/h5>\n<p>13) <a href=\"https:\/\/www.vinous.com\/articles\/on-music-and-wine-feb-2016\">On music and wine.<\/a><br \/>\nThere are many sections of this article where is would be easy to hit search (wine) and replace (beer). For instance, this, &#8220;<del>Wine<\/del>Beer is a multi-sensory experience. We smell it. We taste it. We see it shimmer in the glass, and we feel it wash across our palates. The only sense we don\u2019t use when evaluating <del>wine<\/del> is hearing.&#8221; Oops. Bad choice, because Fred Eckhardt taught us to listen to our beer. <\/p>\n<p>So try this, &#8220;Comparing <del>wine<\/del>beer to music also helps us grasp the importance of complexity beyond flavor. Of course, a great <del>wine<\/del> will taste of many things from fruit to flowers, soil to spice. But, what keeps us engaged is the order in which these layers of flavors present themselves and how they transform on the tongue.&#8221; That works.<\/p>\n<h5>FROM TWITTER<\/h5>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">These two young dudes were definitely ready for some good ol&#39;fashioned Bavarian fun Friday night at <a href=\"https:\/\/twitter.com\/hashtag\/Oktoberfest?src=hash&amp;ref_src=twsrc%5Etfw\">#Oktoberfest<\/a> in Peoria. <a href=\"https:\/\/twitter.com\/hashtag\/partytime?src=hash&amp;ref_src=twsrc%5Etfw\">#partytime<\/a> <a href=\"https:\/\/t.co\/mjt7eNcayS\">pic.twitter.com\/mjt7eNcayS<\/a><\/p>\n<p>&mdash; Matt Dayhoff (@MattDayhoff) <a href=\"https:\/\/twitter.com\/MattDayhoff\/status\/1175801930393837570?ref_src=twsrc%5Etfw\">September 22, 2019<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h5>MORE LINKS<\/h5>\n<p><a href=\"http:\/\/readbeer.com\">ReadBeer,<\/a> every day.<br \/>\nDaily newsletter: <a href=\"https:\/\/inside.com\/beer\">Inside Beer.<\/a><br \/>\n<a href=\"http:\/\/abetterbeerblog427.com\/\">Alan McLeod,<\/a> most Thursdays.<br \/>\nGood Beer Hunting&#8217;s <a href=\"https:\/\/www.goodbeerhunting.com\/blog\/\">Read Look Drink,<\/a> most Fridays.<br \/>\n<a href=\"https:\/\/boakandbailey.com\/\">Boak &amp; Bailey,<\/a> most Saturdays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>09.23.19, BEER &#038; FERMENTATION LINKS 1) Ken Burns\u2019 Soft-Focus Look at Country Music. 2) Ken Burns\u2019 New Documentary Is in Love With Country\u2019s Myths, Not Its Music These two reviews do not reflect how well Country Music has been received. The series is very entertaining and mostly loved. As a consequence, it acts an advertisement &#8230; <a title=\"Monday beer briefing: Storytelling, tribes &#038; what is this about sheep?\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-story-telling-tribes-what-is-this-about-sheep\/\" aria-label=\"More on Monday beer briefing: Storytelling, tribes &#038; what is this about sheep?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-15800","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-46Q","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=15800"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15800\/revisions"}],"predecessor-version":[{"id":15810,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15800\/revisions\/15810"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=15800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=15800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=15800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}