{"id":15640,"date":"2019-05-20T04:53:08","date_gmt":"2019-05-20T10:53:08","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=15640"},"modified":"2019-05-20T04:53:08","modified_gmt":"2019-05-20T10:53:08","slug":"monday-beer-briefing-isnt-always-about-the-future","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-isnt-always-about-the-future\/","title":{"rendered":"Monday beer briefing: Isn\u2019t always about the future?"},"content":{"rendered":"<h5>05.20.19 BEER &#038; WINE LINKS<\/h5>\n<p><em>Administrative note: Another hiatus (and not the last of the summer) the next two weeks. This one you can blame, at least partially, on <a href=\"https:\/\/twitter.com\/Thirsty_Pilgrim\">@Thirsty_Pilgrim<\/a>. Briefings will return June 10.<\/em> <\/p>\n<p>1) Jeff Alworth wonders why more startups don\u2019t use <a href=\"https:\/\/www.beervanablog.com\/beervana\/2019\/5\/11\/brewers-arent-inspired-by-the-widget-model\">the Other Half\/Great Notion model<\/a> &#8212; \u201cbright cans of hazy IPAs and pastry beers, the long lines of young people.\u201d He concludes \u201cbrewers start them because they have a vision for the beer they want to make, not because they want to print money.\u201d<\/p>\n<p>I agree, but would another clause. These brewers do have a vision for what they want to create, but they also have enough of an ego to think that they are making beer that will appeal to an audience broad enough to support a thriving business. They may not want to print money, but many like ending up on something of a stage and more look forward to feeling money in their pockets.  <\/p>\n<p>2) Before helping establish a <a href=\"https:\/\/www.huffpost.com\/entry\/american-socialist-isis-union-organizer_n_5cdd8e8fe4b01571365d9424?guccounter=1\">union at Anchor Brewing Company<\/a>, Brace Belden volunteered to fight with Kurdish leftists in Syria. When he was younger, Belden said communism \u201cwas just another way to be bad.\u201d Later, he began thinking more seriously about class consciousness, and today he is a firm believer in the Marxist notion of a global class war. <\/p>\n<p>3) Josh Noel adds to what he already wrote in \u201cBarrel-Aged Stout and Selling Out\u201d about the <a href=\"https:\/\/www.chicagotribune.com\/dining\/ct-food-bud-light-corn-syrup-transparency-20190315-story.html\">lack of transparency about where Anheuser-Busch products are brewed<\/a>. I guess I should start to look the labels on bottles of Elysian Space Dust and see what they say whenever I visit stores these days, because when we were in Phoenix a few months ago we heard Four Peaks Brewing is now among the breweries making Space Dust. <\/p>\n<p>4)  If Carlsberg\u2019s new lager is not <a href=\"http:\/\/zythophile.co.uk\/2019\/05\/14\/carlsbergs-new-lager-the-verdict-is-in-and-its-this-is-not-the-future-of-beer\/\">the future of beer<\/a>, and Martyn Cornell makes it pretty clear he doesn\u2019t think so, <strong>what is?<\/strong> He suggests, \u201cYou don\u2019t have to stare too deeply into a beer-filled crystal ball to predict that there will be a constant flow of launches of floral\/fruity lagers.\u201d<\/p>\n<p>5) <a href=\"https:\/\/www.tagesspiegel.de\/berlin\/craftbier-hype-hoert-auf-mit-dem-gepansche\/24325290.html\">A rant, in German<\/a>. Basically, \u201ccraft beer\u201d is \u201ctotally overpriced and tastes of soap.\u201d Google will translate it all for you. \u201cW\u00e4re Bier ein Kaiser, m\u00fcsste man sagen, Craftbier ist nackt.\u201d<\/p>\n<p>6) <a href=\"https:\/\/www.themadfermentationist.com\/2019\/05\/how-to-win-untappd-or-any-online-beer.html\">Gaming Untappd<\/a>.<\/p>\n<p>7) Ever wonder why there was no <a href=\"https:\/\/punchdrink.com\/articles\/guy-who-broke-wine-gary-vee-vaynerchuk\/\">Gary Vaynerchuk<\/a> in beer?<\/p>\n<p>8) Before there was Gary Vaynerchuk there was Robert Parker, <a href=\"http:\/\/www.wineanorak.com\/wineblog\/uncategorized\/robert-parker-retires\">and now he is retiring<\/a>.<\/p>\n<h5>FROM TWITTER<\/h5>\n<p><em><strong>Warning:<\/strong> You may get sucked in.<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Here are hours of fascinating interviews w ex-workers at Young&#39;s, Fullers &amp; Mortlake brewery, including Ken Don, ex-Youngs head brewer, John Keeling, ex-Fuller&#39;s, Derek Prentice, ex-Truman&#39;s, Youngs, Fullers and now Wimbledon Brewery-enjoy! <a href=\"https:\/\/twitter.com\/hashtag\/brewingstories?src=hash&amp;ref_src=twsrc%5Etfw\">#brewingstories<\/a> <a href=\"https:\/\/t.co\/4D3IjW3kej\">https:\/\/t.co\/4D3IjW3kej<\/a><\/p>\n<p>&mdash; Martyn Cornell (@zythophiliac) <a href=\"https:\/\/twitter.com\/zythophiliac\/status\/1129308342420234240?ref_src=twsrc%5Etfw\">May 17, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h5>MORE LINKS<\/h5>\n<p><a href=\"http:\/\/readbeer.com\">ReadBeer,<\/a> every day.<br \/>\n<a href=\"http:\/\/abetterbeerblog427.com\/\">Alan McLeod,<\/a> most Thursdays.<br \/>\nGood Beer Hunting&#8217;s <a href=\"https:\/\/www.goodbeerhunting.com\/blog\/\">Read Look Drink,<\/a> most Fridays.<br \/>\n<a href=\"https:\/\/boakandbailey.com\/\">Boak &amp; Bailey,<\/a> most Saturdays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>05.20.19 BEER &#038; WINE LINKS Administrative note: Another hiatus (and not the last of the summer) the next two weeks. This one you can blame, at least partially, on @Thirsty_Pilgrim. Briefings will return June 10. 1) Jeff Alworth wonders why more startups don\u2019t use the Other Half\/Great Notion model &#8212; \u201cbright cans of hazy IPAs &#8230; <a title=\"Monday beer briefing: Isn\u2019t always about the future?\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-isnt-always-about-the-future\/\" aria-label=\"More on Monday beer briefing: Isn\u2019t always about the future?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-15640","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-44g","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=15640"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15640\/revisions"}],"predecessor-version":[{"id":15644,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15640\/revisions\/15644"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=15640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=15640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=15640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}