{"id":15478,"date":"2019-01-28T05:23:35","date_gmt":"2019-01-28T11:23:35","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=15478"},"modified":"2019-01-28T05:23:35","modified_gmt":"2019-01-28T11:23:35","slug":"monday-beer-briefing-fullers-fullers-fullers-natty-light","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-fullers-fullers-fullers-natty-light\/","title":{"rendered":"Monday beer briefing: Fuller&#8217;s, Fuller&#8217;s, Fuller&#8217;s, Natty Light"},"content":{"rendered":"<h5>01.28.19, BEER AND WINE LINKS<\/h5>\n<p><a href=\"https:\/\/www.fullers.co.uk\/blog\/brewery-articles\/proposed-sale-of-fullers-beer-business-to-asahi\">This happened<\/a>. And there was plenty of reaction on Twitter.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">For fuck&#39;s sake, <a href=\"https:\/\/twitter.com\/Fullers?ref_src=twsrc%5Etfw\">@Fullers<\/a> . What&#39;s the matter with you? <a href=\"https:\/\/twitter.com\/hashtag\/fullers?src=hash&amp;ref_src=twsrc%5Etfw\">#fullers<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/RT?src=hash&amp;ref_src=twsrc%5Etfw\">#RT<\/a> \ud83d\ude41 \ud83d\ude41   <a href=\"https:\/\/t.co\/A0DgLcveqN\">https:\/\/t.co\/A0DgLcveqN<\/a><\/p>\n<p>&mdash; London Historians (@LondonHistorian) <a href=\"https:\/\/twitter.com\/LondonHistorian\/status\/1088719965329465344?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">The disappointing thing about the Asahi\/Fullers deal is that it&#39;s a further blow to vertical integration in British brewing, and in the long run will lead to a less diverse beer offer in pubs<\/p>\n<p>&mdash; Pub Curmudgeon ?? (@oldmudgie) <a href=\"https:\/\/twitter.com\/oldmudgie\/status\/1088716839386054656?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"und\" dir=\"ltr\">NOOOOOOOOO!!!!!!<a href=\"https:\/\/t.co\/hYCOek2gW7\">https:\/\/t.co\/hYCOek2gW7<\/a><\/p>\n<p>&mdash; Lew Bryson (@lewbryson) <a href=\"https:\/\/twitter.com\/lewbryson\/status\/1088786471350353922?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<!--more--><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Wow, RIP to one of the real ones <a href=\"https:\/\/t.co\/l8RiR04YZF\">https:\/\/t.co\/l8RiR04YZF<\/a><\/p>\n<p>&mdash; Totally Normal dad (@brewer_a) <a href=\"https:\/\/twitter.com\/brewer_a\/status\/1088788365825269760?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">In case anyone wants the official CBC line on the Fullers sale, it goes like this: &quot;Well that fucking sucks.&quot;<\/p>\n<p>&mdash; CraftBeerChannel (@BeerChannel) <a href=\"https:\/\/twitter.com\/BeerChannel\/status\/1088823918419472385?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Awkward, this  <a href=\"https:\/\/twitter.com\/hashtag\/fullers?src=hash&amp;ref_src=twsrc%5Etfw\">#fullers<\/a> <a href=\"https:\/\/t.co\/Lx4SaS9UI8\">pic.twitter.com\/Lx4SaS9UI8<\/a><\/p>\n<p>&mdash; Daniel Woolfson (@WoolfsonDrinks) <a href=\"https:\/\/twitter.com\/WoolfsonDrinks\/status\/1088769709565202434?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">It&#39;s happening <a href=\"https:\/\/twitter.com\/hashtag\/tokyopride?src=hash&amp;ref_src=twsrc%5Etfw\">#tokyopride<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/fullers?src=hash&amp;ref_src=twsrc%5Etfw\">#fullers<\/a> <a href=\"https:\/\/t.co\/Eezn6pU5vK\">pic.twitter.com\/Eezn6pU5vK<\/a><\/p>\n<p>&mdash; Riz_One (@riz_one) <a href=\"https:\/\/twitter.com\/riz_one\/status\/1088852162237612037?ref_src=twsrc%5Etfw\">January 25, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">I was writing a longer post on the sale of Fuller&#39;s, but after reading my notes back through, I think I can sum up my feelings more easily in a few tweets:<\/p>\n<p>&mdash; Matthew Curtis (@totalcurtis) <a href=\"https:\/\/twitter.com\/totalcurtis\/status\/1089547510845243393?ref_src=twsrc%5Etfw\">January 27, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong><a href=\"http:\/\/zythophile.co.uk\/2019\/01\/26\/asahi-makes-massive-vote-of-confidence-in-future-of-cask-ale-with-250m-purchase-of-fullers-beer-business\/\">Asahi makes massive vote of confidence in future of cask ale with \u00a3250m purchase of Fullers&#8217; beer business.<\/a><\/strong><br \/>\nMartyn Cornell addresses two essential elements: the business and the business. He writes,&#8221;Meanwhile, on the &#8216;oh n the accountants will ruin London Pride&#8217; front, as part of the fall-out from the AB Inbev-SAB Miller merger, Asahi ended up with Pilsner Urquell and Meantime in London, among other Western beer brands. I&#8217;ve heard no moans from either of those two concerns about how the Japanese are treating them. If you pay a lot of money buying a product that sells on its premium image, you don&#8217;t mess about with that image.&#8221; <\/p>\n<p><strong><a href=\"https:\/\/boakandbailey.com\/2019\/01\/feelings-about-fullers\/\">Feelings About Fuller&#8217;s.<\/a> <\/strong><br \/>\nNonetheless, even if the beer remains just as good, something is different. The &#8220;relationship has changed.&#8221;<\/p>\n<p><strong><a href=\"http:\/\/www.beercompurgation.co.uk\/2019\/01\/i-dont-understand-business.html\">I don&#8217;t understand business.<\/a><\/strong><br \/>\n&#8220;So I&#8217;ll continue to write not understanding business and comment on business that I don&#8217;t really understand and mention beer that I will still get to love even when it is back to being owned by a single digit number of businesses.&#8221;<\/p>\n<p><strong><a href=\"https:\/\/www.goodbeerhunting.com\/banquet-chill\/2019\/1\/23\/first-beer\">My First Beer.<\/a><\/strong><br \/>\nI wish I could play, but, honestly, I do not remember my first beer. By deduction I can figure out I was 17, it was in a bar on the University of Illinois campus and the brand was &#8220;draft.&#8221; Kyle Kastranec pointed to his post on Twitter, which, of course, <a href=\"https:\/\/twitter.com\/Beer_Notes\/status\/1088615346267918337\">inspired others to list<\/a> their age, the beer, and where. I&#8217;m jealous of such memories. But I have others.<\/p>\n<h5>WINE<\/h5>\n<p><strong><a href=\"https:\/\/daily.sevenfifty.com\/how-social-media-stars-shake-up-the-wine-market\/\">How Social Media Stars Shake Up the Wine Market.<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.meininger.de\/en\/wine-business-international\/secrets-of-wine-instagram\">The secrets of wine instagram.<\/a><\/strong><br \/>\n&#8220;There was no phone imagery. Everything was long form and the people who were the best writers were the most successful at building audiences and sponsorships. Over time, blogs became more visual. It became easier to take good images and get them online faster. Microblogging became a thing, then Facebook, and then Instagram changed everything. Now it&#8217;s visual first and text second and that&#8217;s where we are.&#8221;<\/p>\n<h5>FROM TWITTER<\/h5>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Does independence matter to drinkers? In the context of ownership, IDK. In the context of brand personality, it seems to, FWIW. This chart is based on a survey with a large sample of craft drinkers. <a href=\"https:\/\/t.co\/xibkZCdKiy\">pic.twitter.com\/xibkZCdKiy<\/a><\/p>\n<p>&mdash; Mike Kallenberger (@mkallenberger) <a href=\"https:\/\/twitter.com\/mkallenberger\/status\/1089575148016029698?ref_src=twsrc%5Etfw\">January 27, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">While \u201cflagships\u201d can be hard to identify from outside a brewery&#39;s walls, I think anyone can pledge to ONLY drink beers that we HAVE HAD BEFORE in Feb.  <\/p>\n<p>I\u2019ll do it!  Who is with me?<a href=\"https:\/\/twitter.com\/hashtag\/FlagshipFebruary?src=hash&amp;ref_src=twsrc%5Etfw\">#FlagshipFebruary<\/a> <a href=\"https:\/\/twitter.com\/BeaumontDrinks?ref_src=twsrc%5Etfw\">@BeaumontDrinks<\/a><\/p>\n<p>&mdash; Ray Daniels (@Cicerone_org) <a href=\"https:\/\/twitter.com\/Cicerone_org\/status\/1088541432548388865?ref_src=twsrc%5Etfw\">January 24, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h5>MORE LINKS<\/h5>\n<p><a href=\"http:\/\/readbeer.com\">ReadBeer,<\/a> every day.<br \/>\n<a href=\"http:\/\/abetterbeerblog427.com\/\">Alan McLeod,<\/a> most Thursdays.<br \/>\nGood Beer Hunting&#8217;s <a href=\"https:\/\/www.goodbeerhunting.com\/blog\/\">Read Look Drink,<\/a> most Fridays.<br \/>\n<a href=\"https:\/\/boakandbailey.com\/\">Boak &amp; Bailey,<\/a> most Saturdays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>01.28.19, BEER AND WINE LINKS This happened. And there was plenty of reaction on Twitter. For fuck&#39;s sake, @Fullers . What&#39;s the matter with you? #fullers #RT \ud83d\ude41 \ud83d\ude41 https:\/\/t.co\/A0DgLcveqN &mdash; London Historians (@LondonHistorian) January 25, 2019 The disappointing thing about the Asahi\/Fullers deal is that it&#39;s a further blow to vertical integration in British &#8230; <a title=\"Monday beer briefing: Fuller&#8217;s, Fuller&#8217;s, Fuller&#8217;s, Natty Light\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/monday-beer-briefing-fullers-fullers-fullers-natty-light\/\" aria-label=\"More on Monday beer briefing: Fuller&#8217;s, Fuller&#8217;s, Fuller&#8217;s, Natty Light\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[703],"tags":[],"class_list":["post-15478","post","type-post","status-publish","format-standard","hentry","category-monday-links"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-41E","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=15478"}],"version-history":[{"count":5,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15478\/revisions"}],"predecessor-version":[{"id":15486,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/15478\/revisions\/15486"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=15478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=15478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=15478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}