\nFrivolous in a refreshing way. Some weeks it seems like most of the stories I see related to beer pretty directly involve the business of beer (for instance this<\/a>, or this<\/a>, but also several below). “Jacksonian Scholars” is not one of those.<\/p>\n
Ah, as so often he presents us with a mirror reflecting our own prejudices.”<\/p><\/blockquote>\n
How should beer types and styles be organized taxonomically?<\/a><\/strong>
\nYou know this will not end well.<\/p>\nWhen Craft Breweries Bite Back | Summit Brewing\u2019s Unique Approach to its UnTappd Reviews.<\/a><\/strong><\/p>\n
Next up from Summit Brewing: A Glitter IPA that files your taxes.”<\/p><\/blockquote>\n
<\/p>\n
The Ultimate Exchange Program \u2014 How American Experiences Shape Foreign Brands.<\/a><\/strong><\/p>\n
Starting a business is an objective sign of ambition for any entrepreneur, but to bring American brewing culture to a country where the majority of its population doesn\u2019t consume alcohol due to religious beliefs is something else altogether.”<\/p><\/blockquote>\n
A Craft Brewery Can Sell Out Without Being Bought.<\/a><\/strong>
\nThis feels like the “what is craft?” question from a different angle. And it is also one of those stories that mixes business and (beer) pleasure. <\/p>\nIs doubling down on these review-baiting beers, arguably at the expense of other styles, a type of selling out? It\u2019s certainly not the same as actually selling stake to Big Beer. … But something about marketing beers that feed more accolades and Instagram likes than conversations in a core community feels … corporate.”<\/p><\/blockquote>\n
Goose Island aims to shake off rough year with new beers, ad campaign.<\/a><\/strong>
\nThe flip side of story above.<\/p>\nVirtually every major Goose Island brand was down nationally last year in grocery, convenience, big box and drug stores, according to Chicago-based market research firm IRI: 312 Urban Wheat Ale fell 19 percent; Green Line Pale Ale and Four Star Pils were each down 35 percent; Honker\u2019s Ale fell 49 percent; even sales of Goose Island variety packs were down 33 percent.”<\/p><\/blockquote>\n
Budweiser Launch ‘Blessed Beer’ Ahead of World Cup – Brew Infused With Fan Pride & Passion.<\/a><\/strong>
\nThis was not<\/em> one of the gazillion beery April Fools’ posts yesterday.<\/p>\nDUDE<\/h5>\n
Blue Moon Creator Plans to Release Line of THC-Infused Non-Alcoholic Beers.<\/a><\/strong>
\nThe ‘weediest beer of them all’<\/a><\/strong>
\nCraft brewers tap into cannabis-infused beers.<\/a><\/strong>
\nOur Lady of Perpetual Hops.<\/a><\/strong>
\nHemp is on the Horizon. Will it Change the Game for Farm Country?<\/a><\/strong>
\nGroundbreaking Beer Made With Actual Cannabis Will Most Assuredly Get You High.<\/a><\/strong>
\n
\nConsumer perceptions of strain differences in Cannabis aroma.<\/a><\/strong>
\nNot of all of these links are from the past week (in fact the second appeared here March 26), but together they illustrate that we’re going to see a lot more business of beer stories related to a, well let’s say different<\/em>, sort of sensory experience. Whether from terpenes — including those that overlap with many in hops — or other elements. A story in Westword about the academic paper in the final link was headlined, “How Many Smells Can One Marijuana Strain Have?<\/a>”<\/p>\nWINE<\/h5>\n
Liquid Kitsch: Wine, Beauty and the Obsession with Smooth.<\/a><\/strong><\/p>\n
In 2016 the top 30 wineries represented 90% of the domestic wine sold in the U.S and most of this wine is distributed by 3 mega distribution companies. They are perfectly happy to offer hundreds of identical wines, with smooth and fruity as their guiding light, letting their marketing departments and label designers sell the wine. Liquid kitsch is what they do and do well. But there are over 9000 wineries in the U.S. fighting over the scraps that big wine hasn’t gobbled up. We don’t need that many wineries selling the same product.”<\/p><\/blockquote>\n
FROM TWITTER<\/h5>\n
\nSnag a few 4 packs of this guy while you can. Available at the taproom tomorrow at noon. pic.twitter.com\/Gux1pY9UWg<\/a><\/p>\n
— La Cumbre Brewing Co (@LaCumbreBrewing) March 29, 2018<\/a><\/p><\/blockquote>\n
![\"Cannabis](\"http:\/\/appellationbeer.com\/images\/20180402-descriptors.jpg\")