{"id":1489,"date":"2009-05-07T20:13:22","date_gmt":"2009-05-08T03:13:22","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=1489"},"modified":"2009-05-07T21:58:04","modified_gmt":"2009-05-08T04:58:04","slug":"how-much-you-should-pay-the-point","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/how-much-you-should-pay-the-point\/","title":{"rendered":"How much you should pay – the point"},"content":{"rendered":"

A really interesting discussion between Mario at Brewed For Thought and Pete from BetterBeerBlog about paying $43 for the Mayfield Iconoclast beers<\/a> at Whole Foods. (I think, I hope,<\/em> this is the price of a 750ml bottle.) Go read it all.<\/p>\n

I’m too distracted to jump into this other than to suggest . . . <\/p>\n

Chatter about why it costs $43 (or $30 or whatever) is noise.<\/a> The why<\/em> is relevant only in context.<\/p>\n

Instead, here’s the bottom line. If a beer is worth $43 then consumers will buy it. Those at other breweries will notice and if<\/em> they can conjure up a beer somewhat similar and as good for $42 or $38 or $2.50 then they will do that. <\/p>\n

During the discussion portion of Beer Wars Live<\/a> Greg Koch pointed out that Stone Brewing’s Arrogant Bastard Ale is the nation’s top-selling craft 22-ounce package. How’s that for a target? If Anheuser-Busch could brew that beer for less wouldn’t they? So to the line I’ve heard so often: “The big brewers could brew whatever they want if they chose to” I say “Poppycock.” I’m of the opinion they can’t brew the beer at any price. It’s not in their DNA.<\/p>\n

I’ve begun to digress. Back to the point. I’m willing to pay “more” for the beers we want to drink. I don’t expect brewers to sell beers for less they they cost (and I understand all the costs) to brew. But I don’t buy beers based on what they cost to make. I buy them based on the experience they deliver.<\/p>\n

The blogs involved:
\n– Brewed for Thought.<\/a>
\n– BetterBeerBlog.<\/a><\/p>\n

<\/p>\n

 <\/code><\/p>\n","protected":false},"excerpt":{"rendered":"

A really interesting discussion between Mario at Brewed For Thought and Pete from BetterBeerBlog about paying $43 for the Mayfield Iconoclast beers at Whole Foods. (I think, I hope, this is the price of a 750ml bottle.) Go read it all. I’m too distracted to jump into this other than to suggest . . . … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-1489","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-o1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":7,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"predecessor-version":[{"id":1496,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/1489\/revisions\/1496"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}