And the themes this week are . . .<\/p>\n
Talking About Talking About Taste And Smell With Linguist Ilja Croijmans.<\/a><\/strong> Vaping Hops With Lagunitas.<\/a><\/strong> Rocky three.<\/a><\/strong> <\/p>\n Wine descriptions make people more emotional about wine.<\/a><\/strong> Scientists discover a sixth sense on the tongue\u2014for water.<\/a><\/strong> Broken.<\/a><\/strong> A district for u; American craft beer and innovation center.<\/a><\/strong> Key Moments in History.<\/a><\/strong> Bert Grant, One Of Canada\u2019s Gifts To Craft Brewing.<\/a><\/strong> Taproom boom: Faced with slowing sales growth, craft brewers try out a new model.<\/a><\/strong> Why the Next Phase of the Craft Beer Revolution Will Happen at Home.<\/a><\/strong> Two Oregon brewery closures: Juniper Brewing, Plough Monday.<\/a><\/strong> Beer media's problem is new brewers know they don't need to pay for ads, readers won't pay for anything, and the $ gotta come from somewhere<\/p>\n — Will Gordon (@WillGordonAgain) June 9, 2017<\/a><\/p><\/blockquote>\n
\n“The Jahai, a hunter-gatherer community in Thailand, have about 12 words for smells that can be compared to our words for colors. Those words are short, abstract, used very often, and can be applied to many different smells. For example, ‘the smell of bat droppings, smoke, ginger root, and petroleum are all described with the word cnes<\/em>.’ Those are missing in Western cultures. [Via Sprunge]<\/strong><\/p>\n
\nThe lessons learned here (which is what you’ll care about) are new, but the idea of collecting hop vapor it not. In 1788 in England, William Kerr patented a device that used a pipe to collect vapor leaving the kettle, then cooled the vapor before brewers separated the hop oil and water. They returned the oil to the boiling wort. [Via October]<\/strong><\/p>\n
\nThey may have been past their prime. “I think I can see the gap where the bright and banging citrus hops are meant to go, but they’re gone.” [Via The Beer Nut]<\/strong><\/p>\n
\n“Cleverly written wine and producer descriptions when coupled with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it.” So is that a good or bad thing? [Via Phys.org]<\/strong><\/p>\n
\n“When you find a counterexample to the dominant view that there are only five basic taste groups, [Patricia Di Lorenzo] says, ‘it tells you you need to go back to the drawing board.'”[Via Science]<\/strong><\/p>\nBECAUSE<\/h5>\n
\nI don’t know if a Lisa Zimmer warned the 3,726 other people (as of Sunday afternoon) who follow her on Twitter that “Are you sure about this? I tweet a lot.” But if you are one of those followers you have a sense how much she can communicate in 140 characters. This is longer, and worth the time. [Via @Zimmerino]<\/strong><\/p>\nTRAVEL<\/h5>\n
\n[Via Utica Comets]<\/strong>
\nCape becoming a bona fide craft beer destination.<\/a><\/strong>
\n[Via Boston Globe]<\/strong>
\nSketches of Spain: State-of-the-Art Wine Tourism Does More than Sell Wine.<\/a><\/strong>
\n[Via The Wine Economist]<\/strong>
\nFelicity Carter on the importance of wine tourism, at MUST.<\/a><\/strong>
\n[Via jamie goode’s wine blog]<\/strong>
\nWonderful story in final link about the worst wine tour in the world. Why? For starters, “because everyone was being treated like a wine geek.” So . . . “Wine tourism is a subset of experiential tourism. Most people aren’t wine geeks and they embed the wine in a larger context, which is usually gastronomy tourism, which is growing. ‘They don\u2019t want to be treated like future wine geeks.'” I think you can take it from here.<\/p>\nHISTORY<\/h5>\n
\nFunny how these things work out. Bonus video:<\/strong> Michael Jackson visited the brewery when he was filming his Beer Hunter<\/a> series in the late 1980s. [Via Beervana]<\/strong><\/p>\n
\nThe story, actually the pursuit of the story, starts with a vial of hop oil. Be sure to stick around for the comments and consider sliding on over to continued thoughts at Beer et seq.<\/a>
\n[Via A Good Beer Blog]<\/strong><\/p>\nTRENDSPOTTING?<\/h5>\n
\n[Via Chicago Tribune]<\/strong>
\nPushback Against Brewery Tasting Rooms Threatens The Growth Of Craft Beer.<\/a><\/strong>
\n[Via Forbes]<\/strong>
\nOr not.<\/p>\n
\nHomebrewing for non-homebrewers, and gose to boot. Yes, I’m intrigued. [Via VinePair]<\/strong><\/p>\n
\n“Relationships have died. Hearts have been broken, and unfortunately the worst is likely yet to come.” [Via The Brew Site]<\/strong><\/p>\nFROM TWITTER<\/h5>\n
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