{"id":14638,"date":"2017-05-05T06:50:12","date_gmt":"2017-05-05T12:50:12","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=14638"},"modified":"2017-05-05T06:50:12","modified_gmt":"2017-05-05T12:50:12","slug":"the-session-123-all-along-the-information-superhighway","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/the-session-123-all-along-the-information-superhighway\/","title":{"rendered":"The Session #123: All along the information superhighway"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/appellationbeer.com\/images\/20170505-highway.jpg\" width=\"610\" height=\"212\" alt=\"Four Corners\" class=\"aligncenter size-full\" \/><\/p>\n<p>The topic for The Session #123 is <a href=\"http:\/\/www.beer-simple.com\/beer\/2017\/4\/28\/the-session-123-cyberbrew-is-the-internet-helping-or-hurting-craft-beer\">Cyberbrew &#8211; Is the Internet Helping or Hurting Craft Beer?<\/a><\/p>\n<p>That&#8217;s a pretty easy question to answer. But I&#8217;ll leave it to Steve Hindy in <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/gp\/product\/1137278765\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1137278765&#038;linkCode=as2&#038;tag=beertravelers&#038;linkId=e8ab1191ac963f6322019a3f5aedf712\"><em>The Craft Beer Revolution.<\/em><\/a><\/p>\n<blockquote><p>The internet has arguably been the greatest ally of the craft beer revolution. Daniel Bradford, the former marketing director of the Association of Brewers (AOB), and now publisher of All About Beer magazine, recalls surveying Zymurgy readers in 1986.<\/p>\n<p>&#8220;I sent out a survey to try to figure out, other than homebrewing, what books did I have&#8212;how could I talk to these people, how can I find more people like them to read Zymurgy,&#8221; he said. &#8220;And other than [that the overwhelming majority were] white, middle-aged guys, twenty-five to forty-five [the sruvey showed] almost 100 percent had a personal computer. This is in the eighties . . . . The home-brew revolution was simultaneous with the personal computer revolution, and I&#8217;m convinced it continues to this day with all these bloggers and social media.&#8221;<\/p><\/blockquote>\n<p>Host Josh Weikert expects more of an answer (for instance to questions like, &#8220;How are beer reviews affecting what gets brewed and drank?&#8221;) so head to his blog to <a href=\"http:\/\/www.beer-simple.com\/beer\/2017\/4\/28\/the-session-123-cyberbrew-is-the-internet-helping-or-hurting-craft-beer\">read more responses<\/a>.<\/p>\n<p>Or if you want to take it <em>very<\/em> seriously <a href=\"https:\/\/theweek.com\/articles\/695333\/write-internet-im-sorry\">read this<\/a>. You&#8217;ll need a beer by the time you <del>finish<\/del> get halfway through.<\/p>\n<blockquote><p>The internet doesn&#8217;t coddle you in a comforting information bubble. It imprisons you in an information cell and closes the walls in on you by a few microns every day. It works with your friends and the major media on the outside to make a study of your worst suspicions about the world and the society you live in. Then it finds the living embodiments of these fears and turns them into your cell mates. And good heavens it is efficient.<\/p><\/blockquote>\n<p>Myself, I&#8217;m simply going to provide a year, a &#8220;Halt and Catch Fire&#8221; moment, and let you fill in the beer blanks. As in, &#8220;1982, Bert Grant opened Yakima Brewing and Malting Company.&#8221; Now I&#8217;m going for a walk. I won&#8217;t be checking my phone. <\/p>\n<p>1971 \u2013 Email<br \/>\n1977 \u2013 PC Modem<br \/>\n1978 \u2013 Bulletin Board System<br \/>\n1979 \u2013 Usenet<br \/>\n1982 \u2013 Commodore computer<br \/>\n1985 \u2013 Virtual communities<br \/>\n1991 \u2013 First web page created<br \/>\n1993 \u2013 Mosaic, 1st graphical browser (the photo at the top was taken in 1993)<\/p>\n<p>2003 \u2013 My Space<br \/>\n2004 \u2013 Facebook<br \/>\n2006 \u2013 Twitter<br \/>\n2010 \u2013 Instagram<br \/>\n2011 \u2013 Snapchat<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic for The Session #123 is Cyberbrew &#8211; Is the Internet Helping or Hurting Craft Beer? That&#8217;s a pretty easy question to answer. But I&#8217;ll leave it to Steve Hindy in The Craft Beer Revolution. The internet has arguably been the greatest ally of the craft beer revolution. Daniel Bradford, the former marketing director &#8230; <a title=\"The Session #123: All along the information superhighway\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/the-session-123-all-along-the-information-superhighway\/\" aria-label=\"More on The Session #123: All along the information superhighway\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-14638","post","type-post","status-publish","format-standard","hentry","category-the-session"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3O6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=14638"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14638\/revisions"}],"predecessor-version":[{"id":14640,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14638\/revisions\/14640"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=14638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=14638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=14638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}