{"id":14478,"date":"2017-02-09T07:40:19","date_gmt":"2017-02-09T13:40:19","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=14478"},"modified":"2017-02-09T09:29:23","modified_gmt":"2017-02-09T15:29:23","slug":"headlines-matter-the-sky-is-falling-no-its-not","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/headlines-matter-the-sky-is-falling-no-its-not\/","title":{"rendered":"Headlines matter &#8211; the sky is falling; no, it&#8217;s not"},"content":{"rendered":"<p>Brewers Associaton economist Bart Watson talked numbers yesterday at the Ohio Craft Brewers Association\u2019s annual conference. Headlines on two stories that resulted set a different tone.<\/p>\n<p>&#8211; <a href=\"http:\/\/www.cincinnati.com\/story\/entertainment\/2017\/02\/08\/beer-economist-somebody-grow-somebody-has-shrink\/97605802\/\">Beer economist: For somebody to grow, somebody has to shrink<\/a><\/p>\n<p>&#8211; <a href=\"http:\/\/www.ohio.com\/blogs\/the-beer-blog\/the-beer-blog-1.273124\/economist-says-there-s-room-for-new-breweries-in-ohio-1.746019\">Economist says there&#8217;s room for new breweries in Ohio<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/appellationbeer.com\/images\/20170209-stormclouds.jpg\" width=\"610\" height=\"180\" alt=\"Storm clouds\" class=\"aligncenter size-full\" \/><\/p>\n<p>The stories themselves contain most of the same facts, but the first has more and Watson saying, &#8220;There&#8217;s still growth out there, but it&#8217;s harder to find.&#8221; (It&#8217;s also from the USA Today network, so you have to answer three questions to read the whole thing.) Both headlines can be true. <a href=\"http:\/\/beerinsights.com\/index.php?option=com_k2&#038;view=item&#038;id=27460:top-10-craft-players-2016\">Craft <del>Beer<\/del> Brew News<\/a> recently reported that &#8220;up to half of 36 brewers over 100K bbls declined.&#8221; But smaller breweries, those producing less than 100,000 barrels, did better. Beer Marketers Insights estimates their sales increased 14% (still not as good at 2015, when sales were up 25%). Thus it is likely there will be more breweries in Ohio, more breweries in lots of place, and more stories with headlines that read <em><strong>It&#8217;s 1997 All Over Again<\/strong><\/em> or <em><strong>It&#8217;s Different This Time.<\/strong><\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brewers Associaton economist Bart Watson talked numbers yesterday at the Ohio Craft Brewers Association\u2019s annual conference. Headlines on two stories that resulted set a different tone. &#8211; Beer economist: For somebody to grow, somebody has to shrink &#8211; Economist says there&#8217;s room for new breweries in Ohio The stories themselves contain most of the same &#8230; <a title=\"Headlines matter &#8211; the sky is falling; no, it&#8217;s not\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/headlines-matter-the-sky-is-falling-no-its-not\/\" aria-label=\"More on Headlines matter &#8211; the sky is falling; no, it&#8217;s not\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-14478","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3Lw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=14478"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14478\/revisions"}],"predecessor-version":[{"id":14482,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14478\/revisions\/14482"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=14478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=14478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=14478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}