{"id":14447,"date":"2017-02-01T10:45:37","date_gmt":"2017-02-01T16:45:37","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=14447"},"modified":"2017-02-21T08:48:54","modified_gmt":"2017-02-21T14:48:54","slug":"significant-beer-digits-ii","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/significant-beer-digits-ii\/","title":{"rendered":"Significant beer digits ii"},"content":{"rendered":"

This is not new. The numbers get tossed into conversations every once in a while, a reminder that when we talk about small breweries we really are discussing small<\/em> businesses. <\/p>\n

@Josh Noel<\/a> ran this up the flag poll today on Twitter: “We think of craft as having grown so large. It has. But there’s some stat out there: 90% make less than 3k bbls — or something like that.” Then he suggested it would be better if he could quote a number a little more authoratively.<\/p>\n

Brewers Association economist Bart Watson<\/a> replied rather rapidly:<\/p>\n

– “Just looked up the 2015 TTB data. 91.8% (of brewers who made at least 1 bbl) made less than 7,500.”
\n– “They don’t break out between 1K-7.5K, but our figures have 90% around 5K, which makes sense with that TTB data.”
\n– “The smallest 3,000 breweries in country made less than Sierra Nevada in 2015 & Sierra Nevada makes ~1% of what AB makes in the US.”
\n– “That’s all 3,000 collectively. So 3,000 breweries together make less than 1% of AB’s US production. Small breweries are small.”<\/p>\n","protected":false},"excerpt":{"rendered":"

This is not new. The numbers get tossed into conversations every once in a while, a reminder that when we talk about small breweries we really are discussing small businesses. @Josh Noel ran this up the flag poll today on Twitter: “We think of craft as having grown so large. It has. But there’s some … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,701],"tags":[],"class_list":["post-14447","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction","category-local-indigenous"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3L1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=14447"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14447\/revisions"}],"predecessor-version":[{"id":14507,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/14447\/revisions\/14507"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=14447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=14447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=14447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}