{"id":13998,"date":"2016-07-11T04:18:41","date_gmt":"2016-07-11T10:18:41","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=13998"},"modified":"2016-07-11T14:04:12","modified_gmt":"2016-07-11T20:04:12","slug":"when-an-economist-analyzes-brewery-names","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/when-an-economist-analyzes-brewery-names\/","title":{"rendered":"When an economist analyzes brewery names"},"content":{"rendered":"<h5>MONDAY BEER LINKS, MUSING, 07.11.16<\/h5>\n<p><strong><a href=\"http:\/\/www.wsj.com\/articles\/hopportunity-cost-craft-brewers-brawl-over-catchy-names-as-puns-run-dry-1468170639\">Hopportunity Cost: Craft Brewers Brawl Over Catchy Names as Puns Run Dry.<\/a><\/strong><br \/>\nMaybe, maybe not. But this story does present an opportunity to show this slide Lester Jones, NBWA economist, displayed during his presentation at the Beer Bloggers Conference in Tampa. Photo courtesy <a href=\"https:\/\/twitter.com\/2Beerguys\">Sean Jansen<\/a>. (Disclosure: As the keynote speaker I had my way to the conference paid.)   <strong>[Via Wall Street Journal]<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/appellationbeer.com\/images\/20160711-names.jpg\" width=\"610\" height=\"472\" alt=\"Brewery names\" class=\"aligncenter\" \/><\/p>\n<p><strong><a href=\"http:\/\/www.newyorker.com\/business\/currency\/how-craft-brewers-advance-science-and-make-better-beer\">How Craft Brewers Advance Science, and Make Better Beer.<\/a><\/strong><br \/>\nThe blurb on Twitter that pointed me to this story mentioned hop genome sequencing (which Hopsteiner <em>and others<\/em> have been working for some time), so I headed there expecting something in the way of new information about that. Didn&#8217;t happen. So perhaps it is my disappointment typing, but to write Paul Mathews &#8212; who is scary smart &#8212; &#8220;is to hops what John James Audubon was to birds&#8221; is ludicrous. How hard would it have been to discover what <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ernest_Stanley_Salmon\">E.S. Salmon <\/a>accomplished a century ago? <strong>[Via The New Yorker]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/boakandbailey.com\/2016\/07\/bits-underlined-run-pub-1969\/\">Bits we Underlined In\u2026 How To Run a Pub, 1969.<\/a><\/strong><br \/>\nThis book &#8220;is a product of its time: it is addressed entirely to men, women are a problem to be dealt with, and the language around race might shock some modern readers.&#8221; Of course, that it offers such a candid look at its time is what makes it so interesting. <strong>[Via Boak &#038; Bailey&#8217;s Beer Blog]<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.theguardian.com\/sustainable-business\/2016\/jul\/10\/rainwater-beer-amsterdam-hemelswater-rainfall-climate-change-de-prael-brewery\">&#8216;Heaven&#8217;s water&#8217;: the launch of Amsterdam\u2019s first rainwater beer.<\/a><\/strong><br \/>\nI feel like I should have known this: &#8220;It seems like a disruptive idea, but when we researched it, in the Middle Ages, [Dutch] breweries set up near churches and cathedrals to catch rainwater runoff from their roofs.&#8221; <strong>[Via The Guardian]<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.stlmag.com\/arts\/history\/the-foundations-of-a-great-american-brewery-the-early-archit\/\">The Foundations of a Great American Brewery: The Early Architecture of Anheuser-Busch.<\/a><\/strong><br \/>\nThe first installment in what apparently will be several posts. For additional reading I recommend ordering a copy of <a href=\"http:\/\/www.breweryhistory.com\/journal\/archive\/155\/index.html\">Brewery History 155:<\/a> &#8220;Approaches to the history of American brewery architecture.&#8221; <strong>[Via St. Louis Magazine]<\/strong><\/p>\n<p><strong><a href=\"https:\/\/beesononbeer.wordpress.com\/2016\/07\/06\/ich-bin-ein-berliner-weisse-a-beery-tour-of-germanys-capital\/\">Ich bin ein Berliner (Weisse) \u2013 A beery tour of Germany\u2019s capital.<\/a><\/strong><br \/>\nAnd more suggested additional reading: Joe Stange writes about Berlin in the current issue of DRAFT magazine (in print, no link). <strong>[Via Beeson on Beer, h\/T <a href=\"https:\/\/twitter.com\/totalcurtis\">Matthew Curtis<\/a>]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.digitaltrends.com\/cool-tech\/ai-beer-intelligentx-brewing-company\/\">This brewery is using cutting-edge Artificial Intelligence to engineer the perfect beer.<\/a><\/strong><br \/>\nNot intended as a political statement, but were I to come up with a beer brewing algorithm I would not call it ABI. <strong>[Via Digital Trends]<\/strong><\/p>\n<h5>FROM TWITTER<\/h5>\n<p>Yes, this is my tweet, but several of the responses were delightfully clever (click on the date to see them).<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Tampa. Beer Bloggers conference. Write your own caption. <a href=\"https:\/\/twitter.com\/hashtag\/BBC16?src=hash\">#BBC16<\/a> <a href=\"https:\/\/t.co\/PAuGuw6kDP\">pic.twitter.com\/PAuGuw6kDP<\/a><\/p>\n<p>&mdash; Stan Hieronymus (@StanHieronymus) <a href=\"https:\/\/twitter.com\/StanHieronymus\/status\/751466393191772161\">July 8, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONDAY BEER LINKS, MUSING, 07.11.16 Hopportunity Cost: Craft Brewers Brawl Over Catchy Names as Puns Run Dry. Maybe, maybe not. But this story does present an opportunity to show this slide Lester Jones, NBWA economist, displayed during his presentation at the Beer Bloggers Conference in Tampa. Photo courtesy Sean Jansen. (Disclosure: As the keynote speaker &#8230; <a title=\"When an economist analyzes brewery names\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/when-an-economist-analyzes-brewery-names\/\" aria-label=\"More on When an economist analyzes brewery names\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-13998","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3DM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=13998"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13998\/revisions"}],"predecessor-version":[{"id":14002,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13998\/revisions\/14002"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=13998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=13998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=13998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}