{"id":13632,"date":"2015-11-09T05:25:06","date_gmt":"2015-11-09T11:25:06","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=13632"},"modified":"2015-11-13T07:44:11","modified_gmt":"2015-11-13T13:44:11","slug":"and-the-difference-between-beer-marketing-and-story-telling-is-what","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/and-the-difference-between-beer-marketing-and-story-telling-is-what\/","title":{"rendered":"And the difference between beer marketing and story telling is what?"},"content":{"rendered":"<h5>MONDAY BEER &#038; WINE LINKS, MUSING 11.09.15<\/h5>\n<p>More links than musing this week, and not really a full week&#8217;s worth. Sorry for any abundantly linkable items I missed over the weekend, but we left for New Mexico on Thursday. I&#8217;m confident we are having a good time. <\/p>\n<p><strong><a href=\"https:\/\/thisiswhyimdrunk.wordpress.com\/2015\/11\/04\/poppa-dont-preach-do-we-need-craft-beer-evangelists\/\">Poppa Don\u2019t Preach: Do We Need &#8216;Craft Beer Evangelists&#8217;?<\/a><\/strong><br \/>\n<strong>[Via This Is Why I&#8217;m Drunk]<\/strong><br \/>\n<strong><a href=\"http:\/\/literatureandlibation.com\/2015\/11\/04\/the-cult-of-craft\/\">The Cult of Craft.<\/a><\/strong><br \/>\n<strong>[Via Literature &#038; Libations<\/strong><\/p>\n<p>Oliver Gray&#8217;s reaction (the second article) to Bryan Roth&#8217;s question (in the first) provides a lot to think about, but it is different than mine. Roth writes, &#8220;Evangelism is about marketing, but more so, it&#8217;s about stories.&#8221; Here&#8217;s the thing, journalism is not <em>just<\/em> about stories, but it is certainly about stories. Find a good story, write it well, and you end up doing a marketer&#8217;s work. This should give writers pause. I&#8217;ve <a href=\"http:\/\/appellationbeer.com\/blog\/session-86-beer-stories-that-should-be-told\/\">rambled on<\/a> about this before.   <\/p>\n<p><strong><a href=\"http:\/\/thepourfool.com\/2015\/11\/03\/a-reader-asks-i-answer-lagunitas-and-heineken\/\">A Reader Asks, I Answer: Lagunitas and Heineken.<\/a><\/strong><br \/>\nIn case you were looking for the &#8220;us against them&#8221; dialogue mentioned in the first two links, here is an example. <strong>[Via The Pour Fool]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.cnbc.com\/2015\/10\/23\/drink-while-you-canthese-bars-are-closing-quickly.html?__source=xfinity%7Cmod&#038;par=xfinity\">Drink while you can&#8230;these bars are closing quickly<\/a>.<\/strong><br \/>\nI missed this when it first appeared (h\/T <a href=\"http:\/\/beergraphs.com\/bg\/846-is-craft-beer-killing-the-neighborhood-bar\/\">BeerGraphs<\/a>), but that neighborhood bar&#8217;s decline has coincided with a surge in craft beer drinking is troubling. &#8220;If you think about the neighborhood pub, it&#8217;s not really in a position to offer 35 beers on tap,&#8221; (Mario) Gutierrez said. &#8220;That tends to be a specialized establishment.&#8221; That &#8220;bars&#8221; and &#8220;eateries&#8221; are classified differently complicates matters. In our neighborhood a lot of places where you can find good food, a dozen or more beers to choose from and enjoy conversation have benefited from selling a wider variety of beer that costs a little more.  <strong>[Via CNBC]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.pivni-filosof.com\/2015\/11\/why-it-is-ok-to-say-their-beer-sucks.html\">Why it is OK to say &#8220;Their Beer Sucks&#8221;&#8230;<\/a><\/strong>&#8221;<br \/>\n&#8220;A critic\u2019s job, nine-tenths of it, is to make way for the good by demolishing the bad.&#8221; \u2013 Kenneth Tynan <strong>[Via Pivn\u00ed Filosof &#8211; Beer Philosopher]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.winespectator.com\/webfeature\/show\/id\/52334\">The New Wine Democracy.<\/a><\/strong><br \/>\nThe word &#8220;snob&#8221; is back for a second straight week. <strong>[Via Wine Spectator]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/goodbeerhunting.com\/blog\/2015\/10\/26\/wrecking-bar-brewpub-pushing-things-forward-in-georgia\">Wrecking Bar(n) \u2014 How a Georgia Brewpub Bought the Farm.<\/a><\/strong><br \/>\nA &#8220;lifetime project.&#8221; <strong>[Via Good Beer Hunting]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.joesixpack.net\/2015\/11\/05\/down-the-drain-a-brewpub-fails-in-just-4-months\/\">Down the drain: A brewpub fails in just 4 months<\/a><\/strong><br \/>\nReality check. <strong>[Via Joe Sixpack]<\/strong><\/p>\n<p><strong>And then there was this, which was still happening Thursday afternoon, the retweets and comments piling up Click on the date to see what I mean.<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Here, in one photo, is why the term &quot;craft beer&quot; matters. Here&#39;s a hint if you don&#39;t get it <a href=\"https:\/\/t.co\/cufndPfeKd\">https:\/\/t.co\/cufndPfeKd<\/a> <a href=\"https:\/\/t.co\/11hiPJehV2\">pic.twitter.com\/11hiPJehV2<\/a><\/p>\n<p>&mdash; Scott Metzger (@beermonkey) <a href=\"https:\/\/twitter.com\/beermonkey\/status\/661209163716952064\">November 2, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONDAY BEER &#038; WINE LINKS, MUSING 11.09.15 More links than musing this week, and not really a full week&#8217;s worth. Sorry for any abundantly linkable items I missed over the weekend, but we left for New Mexico on Thursday. I&#8217;m confident we are having a good time. Poppa Don\u2019t Preach: Do We Need &#8216;Craft Beer &#8230; <a title=\"And the difference between beer marketing and story telling is what?\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/and-the-difference-between-beer-marketing-and-story-telling-is-what\/\" aria-label=\"More on And the difference between beer marketing and story telling is what?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-13632","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3xS","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=13632"}],"version-history":[{"count":7,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13632\/revisions"}],"predecessor-version":[{"id":13640,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13632\/revisions\/13640"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=13632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=13632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=13632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}