{"id":13518,"date":"2015-08-19T10:35:08","date_gmt":"2015-08-19T16:35:08","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=13518"},"modified":"2015-08-19T10:35:08","modified_gmt":"2015-08-19T16:35:08","slug":"anchor-steam-1962-already-sincere","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/anchor-steam-1962-already-sincere\/","title":{"rendered":"Anchor Steam 1962. Already sincere."},"content":{"rendered":"

\"Anchor<\/p>\n

You might recall that six weeks ago Joe Stange suggested we consider the concept of postmodern (and post-postmodern) beer and wrote about “a return to sincerity.”<\/a><\/p>\n

It seems that Anchor Steam beat us to the punch.<\/p>\n

This from a July 14, 1962 story in the San Rafael Daily Independent Journal<\/em> (three years before Fritz Maytag bought Anchor Brewing<\/a>):<\/p>\n

Steam Beer is naturally carbonated; neither additives nor presevatives become it. “The Sincere Beer,” it is called by some.<\/p>\n

It is truly a “health food,” its devotees assert, containing more malt and hops than other beers, and without corn or rice to lighten it.<\/p><\/blockquote>\n

Of course the story also explains that steam beer might have been called steam beer because a “‘Doctor Steam’ (whose first name has been given variously as Frank, Heintz, or Charles) invented the process.”<\/p>\n","protected":false},"excerpt":{"rendered":"

You might recall that six weeks ago Joe Stange suggested we consider the concept of postmodern (and post-postmodern) beer and wrote about “a return to sincerity.” It seems that Anchor Steam beat us to the punch. This from a July 14, 1962 story in the San Rafael Daily Independent Journal (three years before Fritz Maytag … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-13518","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3w2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=13518"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13518\/revisions"}],"predecessor-version":[{"id":13520,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13518\/revisions\/13520"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=13518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=13518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=13518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}