{"id":13428,"date":"2015-07-01T17:36:29","date_gmt":"2015-07-01T23:36:29","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=13428"},"modified":"2015-07-01T17:36:29","modified_gmt":"2015-07-01T23:36:29","slug":"small-is-the-new-ipa","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/small-is-the-new-ipa\/","title":{"rendered":"Small is the new IPA"},"content":{"rendered":"<p>Earlier today Brewers Association economist <a href=\"https:\/\/twitter.com\/BrewersStats\/status\/616362529049063424\">Bart Watson<\/a> tweeted this:<\/p>\n<p>&#8220;Small breweries are small. Looking at CA 2014 data: Breweries &#60; 100 bbls = 144. 100 &#60; breweries &#60; 1,000 = 209. Breweries &#62; 1,000 = only 122.&#8221;<\/p>\n<p>If you break down the percentages that&#8217;s 30% under 100 barrels, 44% between 100 and 1,000, and 26% at 1,000 or more. <\/p>\n<p>What does this mean? I don&#8217;t know. I&#8217;m not sure how much context taking a look at numbers from <em>way back<\/em> adds, but since I totaled them up . . .<\/p>\n<p>In 1879 California had 195 brewers, with 24 selling less than 100 barrels, 118 between 100 and 1,000, and 53 more than 1,000. The percentages: 12%, 61%, 27%. <\/p>\n<p>Of course, brewing was pretty new in California, less than 30 years old. New York breweries went much further back and there were more of them than in any other state.<\/p>\n<p>So New York in 1879: 30 breweries under 100 barrels, 116 between 100 and 1,000, 219 above 1,000. That&#8217;s 60% of the breweries selling more than 1,000 barrels and almost 100 more than California today. Only 8% of New York breweries made less than 100 barrels, 32% between 100 and 1,000.<\/p>\n<p>Could food trucks make that much difference?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier today Brewers Association economist Bart Watson tweeted this: &#8220;Small breweries are small. Looking at CA 2014 data: Breweries &#60; 100 bbls = 144. 100 &#60; breweries &#60; 1,000 = 209. Breweries &#62; 1,000 = only 122.&#8221; If you break down the percentages that&#8217;s 30% under 100 barrels, 44% between 100 and 1,000, and 26% &#8230; <a title=\"Small is the new IPA\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/small-is-the-new-ipa\/\" aria-label=\"More on Small is the new IPA\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-13428","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3uA","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=13428"}],"version-history":[{"count":1,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13428\/revisions"}],"predecessor-version":[{"id":13429,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13428\/revisions\/13429"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=13428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=13428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=13428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}