{"id":13231,"date":"2015-03-23T04:46:02","date_gmt":"2015-03-23T10:46:02","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=13231"},"modified":"2015-03-23T06:38:46","modified_gmt":"2015-03-23T12:38:46","slug":"the-many-sides-of-the-budweiser-story","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/the-many-sides-of-the-budweiser-story\/","title":{"rendered":"The many sides of the Budweiser story"},"content":{"rendered":"<h5>MONDAY BEER LINKS, LIMITED MUSING 03.23.15<\/h5>\n<p><em>Perhaps I may have missed something that would totally change my life during 8 mostly Internet-free days before Saturday. But it&#8217;s one thing to wade through hundreds of Feedly headlines; it would another to consider reaching that far back in Twitter (is &#8220;in&#8221; even the right preposition?) to feel really caught up. Instead, I found a series of links that somehow seem related.<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.nytimes.com\/2015\/03\/18\/dining\/beers-of-the-times-american-lagers.html?_r=0\">Lagers Enjoy a Renaissance.<\/a><\/strong><br \/>\nRemember when The New York Times reviewed a ranked a bunch of beers in a particular &#8220;style&#8221; that a bunch of commentary followed in the online beer space? (<em>&#8220;Craft beer in the New York Times! Craft beer in the New York Times! They&#8217;ve noticed!&#8221;<\/em>) Perhaps this happened a week-and-plus back and I just missed it because I was packing and then, in fact, gone, but it barely registered in the places I was looking as I was playing catch up. Granted, the premise was a bit confusing; &#8220;sunshine, baseball, beer&#8221; &#8211; lagers, but not pilsners, and not beers made with cereal adjuncts. <strong>[Via The New York Times}<\/strong><\/p>\n<p><strong><a href=\"http:\/\/newsroom.anheuser-busch.com\/dont-call-it-a-renaissance-weve-been-here-for-years\/\">Don\u2019t call it a Renaissance; we\u2019ve been here for years.<\/a><\/strong><br \/>\nI might have missed the <em>Times<\/em> article were it not for email from Anheuser-Busch about Peter Wolfe&#8217;s post in what it calls its &#8220;newsroom.&#8221; This is an A-B blog and Wolfe works for A-B. But once in a while it is refreshing to read the straight up A-B side of the story, not sugar-coated by some pretense of balance. Speaking of balance, consider something Michael Kiser of Good Beer Hunting <a href=\"http:\/\/solemnoathbrewery.com\/sob-stories\/founders-radicals-michael-kiser-of-gbh\/\">said in an interview last week<\/a>: &#8220;I\u2019m also someone who believes that bias exists in every expression, including the most objective pieces of journalism.&#8221; Anyway, what follows will make more sense if you take the time to read what Wolfe writes. <strong>[Via Anheuser-Busch]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/kcbeerblog.blogspot.com\/2015\/03\/why-do-macro-beers-suck-so-much.html\">Why Macro Beers Suck So Much.<\/a><\/strong><br \/>\nThis is the other side of the story. Quite frankly, not told as well. For instance, these two statements seem to be in conflict:<\/p>\n<p>&#8211; &#8220;(AB InBev equips) these folks with the most expensive equipment and technology, and they probably have the best quality control of any food manufacturer in the world.&#8221;<br \/>\n&#8211; &#8220;Generally, high gravity brewing makes a weaker tasting and smelling beer with more off-flavors, and has a high potential for quality problems.&#8221;<\/p>\n<p>I am not a fan of high gravity brewing, but not because I think the result is more fusel alcohols and excessive ester production (see statement #1). I&#8217;m also not a fan of several other blankets statements here, but the 1,400 or so words illustrate how a lot of people who take the time to think about Budweiser think about the beer. <strong>[Via KC Beer Blog]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/beervana.blogspot.com\/2015\/03\/beer-flavors-are-not-that-subtle.html\">Beer Flavors Are Not That Subtle.<\/a><\/strong><br \/>\nBoth the email I received from A-B and Wolfe&#8217;s blog post included a link to <a href=\"https:\/\/www.youtube.com\/watch?v=j1JQfuS1KgE&#038;feature=youtu.be\">Budweiser&#8217;s Blind Taste Test<\/a> video. Jeff Alworth <a href=\"http:\/\/beervana.blogspot.com\/2015\/03\/beer-flavors-are-not-that-subtle.html\">has a different view<\/a> of what was basically a commercial (that part, that it was a commercial, we agree on) than I. He writes, &#8220;The ad is structured to suggest that these are sophisticated drinkers who would normally be ordering Dogfish Head, Sixpoint, or Brooklyn Brewery&#8217;s beers, and that merely recontectualizing Bud is enough to put it in their camp.&#8221; I didn&#8217;t get any feel for what these people usually drink. The video pretty obviously was not shot with my senses in mind and I&#8217;m simply not prepared to watch it a third time to get to know these people better. I am prepared to believe that if you tell people you are giving them a special beer and don&#8217;t tell them the name they might like Budweiser. Particularly if their previous pale lager experience is based on Bud Light or Miller Lite or Coors Light (and it increasingly is &#151; don&#8217;t forget, 44 percent of 21- to 27-year-old drinkers today have never tried Bud). It has <em>more flavor.<\/em> Not as much as anything from Dogfish Head or even <a href=\"http:\/\/www.wsj.com\/articles\/SB114601602889736048\">as much as Budweiser not long ago<\/a>. But there are subtle aromas and flavors. Telling a drinker a beer is special provides an invitation to go looking for those. <strong>[Via Beervana]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.economist.com\/blogs\/gulliver\/2015\/03\/countries-favourite-beers?fsrc=scn\/tw\/te\/bl\/ed\/thelagerpicture\">The lager picture.<\/a><\/strong><br \/>\nThis map of the world showing each country&#8217;s favorite beer does not paint a pretty picture. And it leads in nicely to the question in the next link.<strong>[Via The Economist]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/thebeercast.com\/2015\/03\/national-beer.html\">What should our national beer be?<\/a><\/strong><br \/>\nHere &#8220;our&#8221; is Britain. But I think somebody &#151; not me &#151; should organize a poll to determine the U.S. National Beer. <strong>[Via The Beer Cast]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONDAY BEER LINKS, LIMITED MUSING 03.23.15 Perhaps I may have missed something that would totally change my life during 8 mostly Internet-free days before Saturday. But it&#8217;s one thing to wade through hundreds of Feedly headlines; it would another to consider reaching that far back in Twitter (is &#8220;in&#8221; even the right preposition?) to feel &#8230; <a title=\"The many sides of the Budweiser story\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/the-many-sides-of-the-budweiser-story\/\" aria-label=\"More on The many sides of the Budweiser story\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-13231","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3rp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=13231"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13231\/revisions"}],"predecessor-version":[{"id":13235,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/13231\/revisions\/13235"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=13231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=13231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=13231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}