{"id":12986,"date":"2014-12-05T16:31:16","date_gmt":"2014-12-05T22:31:16","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=12986"},"modified":"2014-12-05T16:31:16","modified_gmt":"2014-12-05T22:31:16","slug":"session-94-just-another-cog-in-the-industrial-beer-complex","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/session-94-just-another-cog-in-the-industrial-beer-complex\/","title":{"rendered":"Session #94: Just another cog in the industrial beer complex"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/00-thesession150.jpg\" alt=\"The Session\" class=\"alignright\"\/>The topic for The Session #94 today is: <a href=\"http:\/\/appellationbeer.com\/blog\/session-94-your-role-in-the-beer-scene\/\">&#8220;Your role in the beer &#8216;scene&#8217;. What it is.&#8221;<\/a><\/p>\n<p>Host Adrian Dingle provided this guidance: \u201cSo, where do you see yourself? Are you simply a cog in the commercial machine if you work for a brewery, store or distributor? Are you nothing more than an interested consumer? Are you JUST a consumer? Are you a beer evangelist? Are you a wannabe, beer &#8216;professional&#8217;? Are you a beer writer? All of the above? Some of the above? None of the above? Where do you fit, and how do you see your own role in the beer landscape?&#8221;<\/p>\n<p>Since he first posted the topic, I&#8217;ve been trying to decide if I should call myself a &#8220;cog&#8221; even though I don&#8217;t draw a paycheck from any brewery. By writing about beer I publicize beer. And all publicity is good publicity, right? So there you have it. Enough about me. More interesting is what I get to see and write about. Here&#8217;s what I saw this morning:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/appellationbeer.com\/images\/20141205-davo.jpg\" width=\"611\" height=\"409\" alt=\"Davo McWilliams\" class=\"aligncenter\" \/><\/p>\n<p>That&#8217;s Davo McWilliams pouring a bunch of hops into a brew kettle at the Anheuser-Busch Research Pilot Brewery in St. Louis, and RBP brewmaster Roderick Read in the background. McWilliams won the right to have his IPA recipe brewed at the pilot brewery when a panel of A-B judges liked it best in a <a href=\"http:\/\/www.feastmagazine.com\/the-feed\/article_ab325402-6913-11e4-8e1b-376a2df22dca.html\">competition last month<\/a> held in conjunction with the Ballpark Village Brew Fest in downtown St. Louis.<\/p>\n<p>The beer will be served next month in the Budweiser Brew House at Ballpark Village. Right now it&#8217;s still wort and, like the story, a work in progress<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic for The Session #94 today is: &#8220;Your role in the beer &#8216;scene&#8217;. What it is.&#8221; Host Adrian Dingle provided this guidance: \u201cSo, where do you see yourself? Are you simply a cog in the commercial machine if you work for a brewery, store or distributor? Are you nothing more than an interested consumer? &#8230; <a title=\"Session #94: Just another cog in the industrial beer complex\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/session-94-just-another-cog-in-the-industrial-beer-complex\/\" aria-label=\"More on Session #94: Just another cog in the industrial beer complex\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[36,15],"tags":[],"class_list":["post-12986","post","type-post","status-publish","format-standard","hentry","category-hops","category-the-session"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3ns","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=12986"}],"version-history":[{"count":2,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12986\/revisions"}],"predecessor-version":[{"id":12988,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12986\/revisions\/12988"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=12986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=12986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=12986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}