{"id":12429,"date":"2014-07-21T05:09:41","date_gmt":"2014-07-21T11:09:41","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=12429"},"modified":"2014-07-20T22:13:42","modified_gmt":"2014-07-21T04:13:42","slug":"beer-history-according-to-john-laffler","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/beer-history-according-to-john-laffler\/","title":{"rendered":"Beer history according to John Laffler"},"content":{"rendered":"<p><strong>MONDAY BEER LINKS, MUSING 07.21.14<\/strong><\/p>\n<p><strong><a href=\"http:\/\/thebeerdiary.wordpress.com\/2014\/07\/17\/giants\/\">Guinness, Pilsner Urquell and the beer spectrum.<\/a><\/strong> Chris Hall writes, &#8220;On some imaginary sliding scale of corporateness and craftness, with Guinness at the corporate end, and a microbrewery that started yesterday at the craft end, Pilsner perhaps sits closer to, say, Sierra Nevada or Brooklyn Brewery.&#8221; In the comments section, the discussion is about Guinness and PU, rather than the question I think <a href=\"http:\/\/beerblog.genx40.com\/\">Alan McLeod<\/a> would ask: Where do Sierra Nevada and Brooklyn Brewery sit on that scale?&#8221; <\/p>\n<p><strong>[Via The Beer Diary]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/boakandbailey.com\/2014\/07\/part-of-a-balanced-diet\/\">Part of a balanced diet.<\/a><\/strong> Inspired in part by a thought from the afformentioned Mr. McLeod, Boak &#038; Bailey suggest components for a healthy beer market: a broad choice of good quality &#8220;normal&#8221; beers; some cheap-but-drinkable beers for those on a budget; and on the fringes, some weird stuff for special occasions and novelty-seekers. Much discussion follows.<\/p>\n<p><strong>[Via Boak &#038; Bailey&#8217;s Beer Blog]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.berlincraftbeer.com\/2014\/07\/08\/koestritzer-meisterwerke-black-sheep-in-wolves-clothing\/\">&#8220;Are these beers not ultimately the wolf in sheep\u2019s clothing?&#8221;<\/a><\/strong> &#8220;Craft versus crafty&#8221; &#151; German style.<\/p>\n<p><strong>Via Berlin Craft Beer<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.newyorker.com\/online\/blogs\/mariakonnikova\/2014\/07\/what-we-really-taste-when-we-drink-wine.html\">What do we really taste when we drink wine?<\/a><\/strong> Or drink orange juice, or taste strawberries, or taste peaches, or drink beer? Lots to think about:<\/p>\n<blockquote><p>Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I&#8217;ve had this wine before and liked or hated it; I&#8217;ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we&#8217;ve loved or hated this restaurant before; I&#8217;m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.<\/p><\/blockquote>\n<p><strong>[Via The New Yorker]<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.chicagoreader.com\/Bleader\/archives\/2014\/07\/16\/john-laffler-genuineness-will-be-the-next-crisis-in-craft-brewing\">&#8220;Genuineness will be the next crisis in craft brewing.&#8221;<\/a><\/strong> Several quotes from John Laffler (Off Color Brewing) showed up in my Twitter feed last week, including &#8220;Everybody else makes IPA, so why would we?&#8221; He had a lot to say in a two-part interview [<a href=\"http:\/\/www.chicagoreader.com\/Bleader\/archives\/2014\/07\/15\/off-color-brewings-john-laffler-why-do-we-need-to-make-this-beer\">Part I<\/a> &#8211; <a href=\"http:\/\/www.chicagoreader.com\/Bleader\/archives\/2014\/07\/16\/john-laffler-genuineness-will-be-the-next-crisis-in-craft-brewing\">Part II<\/a>]. Not wandering down the slippery genuineness\/authenticity slope today, and instead musing on just how much fun Laffler had saying sometimes outlandish things that ended up verbatim in print. So much for fact checking.<\/p>\n<blockquote><p>Witbier, for example, was a near-extinct beer in the 70s until Pierre Celis thought, &#8216;This beer tastes good, why isn&#8217;t anybody else making it?&#8217; and started making Blue Moon. Now Hoegaarden makes how many millions of barrels a year?<\/p><\/blockquote>\n<p><strong>[Via The Chicago Reader]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONDAY BEER LINKS, MUSING 07.21.14 Guinness, Pilsner Urquell and the beer spectrum. Chris Hall writes, &#8220;On some imaginary sliding scale of corporateness and craftness, with Guinness at the corporate end, and a microbrewery that started yesterday at the craft end, Pilsner perhaps sits closer to, say, Sierra Nevada or Brooklyn Brewery.&#8221; In the comments section, &#8230; <a title=\"Beer history according to John Laffler\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/beer-history-according-to-john-laffler\/\" aria-label=\"More on Beer history according to John Laffler\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-12429","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-3et","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=12429"}],"version-history":[{"count":3,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12429\/revisions"}],"predecessor-version":[{"id":12435,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/12429\/revisions\/12435"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=12429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=12429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=12429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}