{"id":116,"date":"2006-10-30T22:37:14","date_gmt":"2006-10-30T22:37:14","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/its-not-just-beer\/"},"modified":"2012-10-31T13:35:42","modified_gmt":"2012-10-31T19:35:42","slug":"its-not-just-beer","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/its-not-just-beer\/","title":{"rendered":"It&#8217;s not only beer"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/20061030-grapes.jpg\" alt=\"grapes\" class=\"alignright\"\/><a href=\"http:\/\/www.winesandvines.com\/headline_10_05_06_small.html\">Wines &#038; Vines<\/a> reports Americans are drinking more wine than ever, and appear to be moving away from mega-brands.<\/p>\n<blockquote><p>Overall wine consumption reached an all-time high of 279 million cases in 2005, a 3.3% increase. Brands selling fewer than 1 million cases grew at double that rate. Smaller-production wines are also expected to drive industry growth in 2006.<\/p><\/blockquote>\n<p>One million cases equates to about 77,000 beer barrels (at 31 gallons per barrel) in volume, but quite a bit more in cash sales. So we&#8217;re not talking tiny, but many of those wineries are <em>way smaller<\/em>, surviving based on what&#8217;s inside the bottle rather than an advertising budget.<\/p>\n<p>Sound familiar?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wines &#038; Vines reports Americans are drinking more wine than ever, and appear to be moving away from mega-brands. Overall wine consumption reached an all-time high of 279 million cases in 2005, a 3.3% increase. Brands selling fewer than 1 million cases grew at double that rate. Smaller-production wines are also expected to drive industry &#8230; <a title=\"It&#8217;s not only beer\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/its-not-just-beer\/\" aria-label=\"More on It&#8217;s not only beer\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-beer-wine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1S","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":1,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":9841,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions\/9841"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}