{"id":11592,"date":"2013-08-02T04:30:37","date_gmt":"2013-08-02T10:30:37","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=11592"},"modified":"2013-08-05T06:52:30","modified_gmt":"2013-08-05T12:52:30","slug":"session-78-stop-the-elevator-i-want-to-get-off","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/session-78-stop-the-elevator-i-want-to-get-off\/","title":{"rendered":"Session #78: Stop the elevator, I want to get off"},"content":{"rendered":"<p>The topic for The Session 78 is <a href=\"http:\/\/beerbarband.com\/2013\/07\/09\/the-session-no-78-announcement-your-elevator-pitch-for-beer\/\">&#8220;Your Elevator Pitch for Beer.&#8221;<\/a> This presents a problem for me: I&#8217;m an old dog and struggle with new tricks. You likely don&#8217;t care about that, so feel free to click on the arrow to start the 30 seconds of &#8220;elevator pitch&#8221; and then move on. The angst is optional. <\/p>\n<p><center><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/ZF-Z7qEcgOk\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/00-thesession150.jpg\" alt=\"The Session\" class=\"alignright\"\/>You already have this figured out, but this isn&#8217;t really a video or <a href=\"http:\/\/beerbarband.com\/2013\/07\/09\/the-session-no-78-announcement-your-elevator-pitch-for-beer\/\">30 seconds of multimedia content<\/a>. However, while I would have been more comfortable with a 250-word post (the other option) I checked and it takes me a lot longer than 30 seconds to read 250 words out loud.<\/p>\n<p>I like taking photos (and even occasionally <a href=\"https:\/\/twitter.com\/StanHieronymus\/media\/grid\">attach them to tweets<\/a> or <a href=\"http:\/\/instagram.com\/stanhieronymus\">post them to Instagram<\/a>). And our daughter, Sierra, has patiently answered my questions about YouTube and channels. I&#8217;d want to better understand how the next generation will get information. But it seems I&#8217;m pretty much a 1,000 words kind of guy.<\/p>\n<p>(As an aside, the last time I got on an elevator and somebody was holding a beer it was 5 o&#8217;clock in the morning at a National Homebrewers Conference. We didn&#8217;t talk. I was headed to the airport. He still wasn&#8217;t headed to bed.)<\/p>\n<p>Anyway, making an elevator pitch implies a level of advocacy that doesn&#8217;t necessarily fit with the goals here. No doubt what I write in this space, and elsewhere, promotes the consumption of beer, but that&#8217;s not why I do it. I started this blog seven-plus years ago to explore when and how the <em>where<\/em> in a beer matters. There are still as many questions as answers. I&#8217;m going to keep asking.<\/p>\n<p>Maybe I&#8217;ll eventually come up with a 30-second answer. It doesn&#8217;t seem likely. Even then, I promise, it will be safe to get on an elevator with me.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The topic for The Session 78 is &#8220;Your Elevator Pitch for Beer.&#8221; This presents a problem for me: I&#8217;m an old dog and struggle with new tricks. You likely don&#8217;t care about that, so feel free to click on the arrow to start the 30 seconds of &#8220;elevator pitch&#8221; and then move on. The angst &#8230; <a title=\"Session #78: Stop the elevator, I want to get off\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/session-78-stop-the-elevator-i-want-to-get-off\/\" aria-label=\"More on Session #78: Stop the elevator, I want to get off\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,15],"tags":[404,473],"class_list":["post-11592","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction","category-the-session","tag-alaskan-brewing","tag-tettnang"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-30Y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=11592"}],"version-history":[{"count":22,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11592\/revisions"}],"predecessor-version":[{"id":11615,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11592\/revisions\/11615"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=11592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=11592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=11592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}