{"id":11343,"date":"2013-05-16T07:26:21","date_gmt":"2013-05-16T13:26:21","guid":{"rendered":"http:\/\/appellationbeer.com\/?p=11343"},"modified":"2013-05-16T11:33:51","modified_gmt":"2013-05-16T17:33:51","slug":"whats-wrong-with-this-picture","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/whats-wrong-with-this-picture\/","title":{"rendered":"What’s wrong with this picture?"},"content":{"rendered":"

\"Jean-Pierre<\/a>The editors at Slate<\/em> used this photo to illustrate a provocative story headlined “Against Hoppy Beer: The craft beer industry\u2019s love affair with hops is alienating people who don\u2019t like bitter brews.”<\/a> 1<\/sup> In the picture, Jean-Pierre Van Roy is adding hops to a brew kettle at the Cantillon brewery in Brussels. The choice is amusing because Van Roy has aged the hops so they are not bitter.<\/em>2<\/sup> <\/p>\n

Back to the story. It’s good to call for balance in beer, and too bitter is too bitter. Although perhaps there could have been a little more, well, balance. Maybe more about why there’s more to “hoppy” than bitterness<\/a>. I suggest you go look for yourself.<\/p>\n

And consider the nut graph.<\/p>\n

That’s when I realized that I had a problem. In fact, everyone I know in the craft beer industry has a problem: We’re so addicted to hops that we don’t even notice them anymore.<\/p><\/blockquote>\n

She’s not drinking with the same people I am.3<\/sup> <\/p>\n

*****<\/p>\n

1<\/sup> If you email the story the recipient gets this headline: Hops Enthusiasts Are Ruining Craft Beer for the Rest of Us<\/em>. And if you save it the bookmark reads says: Hoppy beer is awful \u2014 or at least, its bitterness is ruining craft beer\u2019s reputation.<\/em> Somebody just couldn’t decide which snarky headline was best.<\/p>\n

2<\/sup> There are several practical reasons for this, and a conversation about them is exactly like the others the author pleads for at the end of her story. <\/p>\n

3<\/sup> Of course, I don’t consider myself a member of the craft beer industry. Observer, yes. Member, no. But I do drink with card carrying members.<\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Slate used this photo to illustrate a provocative story headlined “Against Hoppy Beer: The craft beer industry\u2019s love affair with hops is alienating people who don\u2019t like bitter brews.” 1 In the picture, Jean-Pierre Van Roy is adding hops to a brew kettle at the Cantillon brewery in Brussels. The choice is … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,36],"tags":[671,670,449,672,237],"class_list":["post-11343","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction","category-hops","tag-aged-hops","tag-cantillon","tag-hop-aroma","tag-hop-bitterness","tag-sierra-nevada"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-2WX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=11343"}],"version-history":[{"count":20,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11343\/revisions"}],"predecessor-version":[{"id":11363,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/11343\/revisions\/11363"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=11343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=11343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=11343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}