{"id":10772,"date":"2012-12-23T09:13:06","date_gmt":"2012-12-23T15:13:06","guid":{"rendered":"http:\/\/appellationbeer.com\/?p=10772"},"modified":"2013-01-02T20:29:12","modified_gmt":"2013-01-03T02:29:12","slug":"heyolllllo-better-copyright-two-ounce-culture","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/heyolllllo-better-copyright-two-ounce-culture\/","title":{"rendered":"Hey, olllllo, better copyright ‘Two Ounce Culture’"},"content":{"rendered":"

Copyright “Two Ounce Culture,” trademark it, maybe even “Two Ounce Beer Culture” as well, before I pretend I thought of this simply brilliant phrase to characterize the taste, rate, move on<\/em> mentality.<\/p>\n

Rob Fullmer, aka olllllo, posted this yesterday,<\/a> linking to and quoting from a New Yorker<\/em> article that is worth the, well, time — which is part of what it’s about. Here’s what he put in bold type:<\/p>\n

As soon as we start to think of art simply as something to be consumed, discarded, and replaced, we rob it of one of its greatest powers: its capacity to free us from the grip of easier but shallower pleasures.<\/p><\/blockquote>\n

I am not suggesting revisiting the chase our tail<\/em> debate about beer and brewing as art. For me, it works just to replace the word art<\/em> with the word beer<\/em> and read the sentence again.<\/p>\n

The brilliance of beer is that any particular beer can do this, but without itself becoming the center of conversation. <\/p>\n

Saint Arnold Brewing founder Brock Wagner made that point maybe 10 years ago: “We want you to think about what you are drinking. I’ll think about the beer when I first taste it. After that I’m sitting there with my wife and with friends shooting the breeze and it becomes background. But periodically I will think about the beer again.”<\/p>\n

Little of that in the “Two Ounce Culture.”<\/p>\n

*****<\/p>\n

Rob begins his post with a challenge: “I often ask my beer friends and those that claim an allegiance to a beer culture they seem to think exists only in sampling form, ‘What was the last beer that you remember having three in a row of.’ I can tell you my last four of three. It was New Belgium La Folie, Four Peaks KiltLifter, Four Peaks Eight Street and Coors Banquet.”<\/p>\n

I thought about this and realized I would flunk. I can’t remember the last time I had drank the same beer again, and then again. Two in a row, that’s easy. That would be Schlafly TIPA<\/em>. Before that (512) Pecan Porter<\/em>, and before that Urban Chestnut Zwickel<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Copyright “Two Ounce Culture,” trademark it, maybe even “Two Ounce Beer Culture” as well, before I pretend I thought of this simply brilliant phrase to characterize the taste, rate, move on mentality. Rob Fullmer, aka olllllo, posted this yesterday, linking to and quoting from a New Yorker article that is worth the, well, time — … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[597,596,595],"class_list":["post-10772","post","type-post","status-publish","format-standard","hentry","category-musing","tag-beer-rating","tag-rob-fullmer","tag-two-ounce-culture"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-2NK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/10772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=10772"}],"version-history":[{"count":18,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/10772\/revisions"}],"predecessor-version":[{"id":10837,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/10772\/revisions\/10837"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=10772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=10772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=10772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}