Comments on: Women and beer: Let’s ask a woman http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/ Wed, 17 Mar 2010 17:54:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Janice http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-251930 Janice Wed, 30 Sep 2009 15:03:47 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-251930 Ohh i would love to see more adverts for beer being directed at women! :):) x Ohh i would love to see more adverts for beer being directed at women! :) :) x

]]> By: Women Smoking Cigars http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-199261 Women Smoking Cigars Tue, 24 Mar 2009 17:31:45 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-199261 I love seeing women take is very fun! I love seeing women take is very fun!

]]> By: Alan Moen http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-143684 Alan Moen Sun, 03 Aug 2008 16:47:06 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-143684 Regarding historical women brewers, here's a note from Brian Glover's book, "Brewing for Victory": During WWII, since many British men went off to war, women began to play a much larger role at home in the brewing industry — as both brewers and publicans. Much of that was no doubt relinquished when the war was over, but it seems to have been something of a breakthrough for women in beer. By the way, I wonder if anyone read my article in American Brewer, where I quoted many women on marketing issues? I'd like to hear your comments. Regarding historical women brewers, here’s a note from Brian Glover’s book, “Brewing for Victory”: During WWII, since many British men went off to war, women began to play a much larger role at home in the brewing industry — as both brewers and publicans. Much of that was no doubt relinquished when the war was over, but it seems to have been something of a breakthrough for women in beer.

By the way, I wonder if anyone read my article in American Brewer, where I quoted many women on marketing issues? I’d like to hear your comments.

]]> By: Stan Hieronymus http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-95910 Stan Hieronymus Mon, 28 Jan 2008 18:38:44 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-95910 <em>I love the idea of using historical women brewers… do you know anything about the history of that? Were nuns brewing alongside monks?</em> I recommend reading "Ale, Beer, and Brewsters in England: Women's Work in a Changing World 1300-1600." I've <a href="http://appellationbeer.com/blog/speaking-of-brewsters-a-photo/" rel="nofollow">quoted from it before</a> about how women brewers were once so common that brewster was was preferred for anybody who made beer, male or female. Maybe that belongs in a commercial. I love the idea of using historical women brewers… do you know anything about the history of that? Were nuns brewing alongside monks?

I recommend reading “Ale, Beer, and Brewsters in England: Women’s Work in a Changing World 1300-1600.”

I’ve quoted from it before about how women brewers were once so common that brewster was was preferred for anybody who made beer, male or female.

Maybe that belongs in a commercial.

]]> By: Carrie http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-95649 Carrie Sun, 27 Jan 2008 21:36:23 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-95649 Todd, I love your comments. I really think that an approach like this (the sophisticated cigarette ad approach) is the only way to get women to be interested in beer if they don't have any other reason to be. Ads that try to bring women in because beers are lower cal/carb, etc. bore me. They're not focused on the product. They're focused on "if you're stuck at a bar and the wine selection stinks, X beer is your best alternative". If ads featured Chippendales, I'd just be downright insulted. I think if beer could market itself as a more sophisticated drink for women, that'd be great. Beer really is a sophisticated drink and there's no reason for it to not be marketed in such a way. This is a challenge though, because brewers (at least macro-style brewers) tend to play on the idea that beer is a way to get chicks, get away from your nagging wife, get silly with the guys. I think the macro guys have really done a lot of damage. I was recently watching an ad from a Super Bowl ( http://www.youtube.com/watch?v=eF3t0bG3kRM ) a few years ago that was just beyond insulting to me as a wife... How can this be any kind of advertising approach? Who thinks this is a good idea? Anyway, I would love to see someone take a crack at a sophisticated women's (or men's, for that matter) beer ad. Todd, I love your comments. I really think that an approach like this (the sophisticated cigarette ad approach) is the only way to get women to be interested in beer if they don’t have any other reason to be. Ads that try to bring women in because beers are lower cal/carb, etc. bore me. They’re not focused on the product. They’re focused on “if you’re stuck at a bar and the wine selection stinks, X beer is your best alternative”. If ads featured Chippendales, I’d just be downright insulted.
I think if beer could market itself as a more sophisticated drink for women, that’d be great. Beer really is a sophisticated drink and there’s no reason for it to not be marketed in such a way. This is a challenge though, because brewers (at least macro-style brewers) tend to play on the idea that beer is a way to get chicks, get away from your nagging wife, get silly with the guys. I think the macro guys have really done a lot of damage. I was recently watching an ad from a Super Bowl ( http://www.youtube.com/watch?v=eF3t0bG3kRM ) a few years ago that was just beyond insulting to me as a wife… How can this be any kind of advertising approach? Who thinks this is a good idea?
Anyway, I would love to see someone take a crack at a sophisticated women’s (or men’s, for that matter) beer ad.

]]> By: sarah http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-95648 sarah Sun, 27 Jan 2008 21:33:19 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-95648 <i>I guess the idea is to just show that it’s really “cool” to be a woman that likes great beer, maybe that’d catch on.</i> I hope so. It certainly does make you popular among good-beer-drinking men. :) I love the idea of using historical women brewers... do you know anything about the history of that? Were nuns brewing alongside monks? That could be fascinating. Cleopatra in a commercial perhaps? :) I guess the idea is to just show that it’s really “cool” to be a woman that likes great beer, maybe that’d catch on.

I hope so. It certainly does make you popular among good-beer-drinking men. :)

I love the idea of using historical women brewers… do you know anything about the history of that? Were nuns brewing alongside monks? That could be fascinating. Cleopatra in a commercial perhaps? :)

]]> By: Todd http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-95134 Todd Fri, 25 Jan 2008 22:33:09 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-95134 I have yet to see a beer commercial that appreciates the idea that a woman, like a man, might enjoy the taste of a good beer. (Or a steak, or a cigar…) Don’t we have the same taste buds, after all Now that, I believe, was the idea behind the marketing of cigarette smoking to women. The idea of, "not just men, women too". And yes, I do believe that men and women share great things in common and I'm grateful for the differences- I like diversity. I know men and women that like "weaker" beers, but most women I know (that really like beer) want something fairly real or unique. Fruity only seems to go so far? Women and beer does have great history and stories. Is that the advertising link that would be helpful to show women drinking great quality beers and ales- historical women brewers that competed in the market with men? Great beer is great beer- why would a man think so more than a woman. I guess the idea is to just show that it's really "cool" to be a woman that likes great beer, maybe that'd catch on. I have yet to see a beer commercial that appreciates the idea that a woman, like a man, might enjoy the taste of a good beer. (Or a steak, or a cigar…) Don’t we have the same taste buds, after all

Now that, I believe, was the idea behind the marketing of cigarette smoking to women. The idea of, “not just men, women too”.

And yes, I do believe that men and women share great things in common and I’m grateful for the differences- I like diversity. I know men and women that like “weaker” beers, but most women I know (that really like beer) want something fairly real or unique. Fruity only seems to go so far?

Women and beer does have great history and stories. Is that the advertising link that would be helpful to show women drinking great quality beers and ales- historical women brewers that competed in the market with men? Great beer is great beer- why would a man think so more than a woman. I guess the idea is to just show that it’s really “cool” to be a woman that likes great beer, maybe that’d catch on.

]]> By: Sarah http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-95090 Sarah Fri, 25 Jan 2008 18:29:54 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-95090 <i>I’d love to see more marketing focused on what’s IN the glass, rather than what’s wrapped around it, or floats in the mind about it, marketing that aims at the beer drinker, not the male or female beer drinker.</i> Amen. It seems like most beer marketing aimed at women is about 'diet' beers-- it's light, it's low carb, it's fat free, whatever. I have yet to see a beer commercial that appreciates the idea that a woman, like a man, might enjoy the taste of a good beer. (Or a steak, or a cigar...) Don't we have the same taste buds, after all? I’d love to see more marketing focused on what’s IN the glass, rather than what’s wrapped around it, or floats in the mind about it, marketing that aims at the beer drinker, not the male or female beer drinker.

Amen. It seems like most beer marketing aimed at women is about ‘diet’ beers– it’s light, it’s low carb, it’s fat free, whatever. I have yet to see a beer commercial that appreciates the idea that a woman, like a man, might enjoy the taste of a good beer. (Or a steak, or a cigar…) Don’t we have the same taste buds, after all?

]]> By: Christopher http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-94917 Christopher Fri, 25 Jan 2008 02:14:04 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-94917 "If women represent an “untapped” market share, I would imagine that someone will try to “tap” that market share." I agree. From what I know of modern advertising, it is always specific. As someone new to the "real" beer scene, perhaps you guys have forgotten that beer is a "alcohol delivery device" for 99% of folks out there. Can you imagine what are ancestors would have thought of the modern cigarette? An amazingly offensive thing next to a fine cigar. Yet, what percentage of the market do fine cigars have? Is it because of a failure to market? Now that it is safe to drink the water, I am not sure beer will ever have the place it did in our culture in the past. For most folks, it's just a way to get alcohol into the system, and the lighter and tasteless the better. Thus all the focus on "the good time". It's not about what's in the glass... “If women represent an “untapped” market share, I would imagine that someone will try to “tap” that market share.”

I agree. From what I know of modern advertising, it is always specific. As someone new to the “real” beer scene, perhaps you guys have forgotten that beer is a “alcohol delivery device” for 99% of folks out there. Can you imagine what are ancestors would have thought of the modern cigarette? An amazingly offensive thing next to a fine cigar. Yet, what percentage of the market do fine cigars have? Is it because of a failure to market?

Now that it is safe to drink the water, I am not sure beer will ever have the place it did in our culture in the past. For most folks, it’s just a way to get alcohol into the system, and the lighter and tasteless the better. Thus all the focus on “the good time”. It’s not about what’s in the glass…

]]> By: SteveH http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/comment-page-1/#comment-94852 SteveH Thu, 24 Jan 2008 20:17:42 +0000 http://appellationbeer.com/blog/women-and-beer-lets-ask-a-woman/#comment-94852 <i>"I am more thinking of the ones in the serioes where there are a sequence of people saying which Sam Adams beer they like.</i> Haven't seen those, I was thinking of the spots where they're talking about hops and how they're used. Guess maybe the BBC's marketing company has different demographics in its sites after all. BTW -- LOL at the J Crew/Hamptons comment! “I am more thinking of the ones in the serioes where there are a sequence of people saying which Sam Adams beer they like.

Haven’t seen those, I was thinking of the spots where they’re talking about hops and how they’re used. Guess maybe the BBC’s marketing company has different demographics in its sites after all.

BTW — LOL at the J Crew/Hamptons comment!

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