The folks at Wikio sent me their latest beer blogging rankings to preview for you, so this seems like a good time to throw together a bunch of stuff about beer blogging and tweeting before getting back to beer and topics more aligned with the alleged mission here.
First, Wikio.* I’ve included the previous month’s ranking in parenthesis, a la Jay Brooks. If I understand the note from Florian Saugues at Wikio correctly Jay will post the rankings regularly beginning next month. Makes sense, since his blog is consistently No. 1 or No. 2 — why not put the list where the most people will see it? — and he always has a bit of interesting commentary.
| 1 | Brookston Beer Bulletin (2) |
| 2 | Beervana (1) |
| 3 | The New School (3) |
| 4 | Brewpublic (4) |
| 5 | A Good Beer Blog (5) |
| 6 | The Stone Blog (7) |
| 7 | Appellation Beer: Beer From a Good Home (6) |
| 8 | Washington Beer Blog (8) |
| 9 | The Daily Pull (9) |
| 10 | Drink With The Wench (24) |
| 11 | It’s Pub Night (17) |
| 12 | Seen Through a Glass (21) |
| 13 | Oakshire Brewing (10) |
| 14 | KC Beer Blog (12) |
| 15 | The Session Beer Project (19) |
| 16 | The Not So Professional Beer Blog (15) |
| 17 | The Brew Lounge (16) |
| 18 | San Diego Beer Blog (45) |
| 19 | Craft Austin (18) |
| 20 | Beeronomics (30) |
| 21 | Brewer’s Log (Blog) (11) |
| 22 | The Potable Curmudgeon(26) |
| 23 | BetterBeerBlog (27) |
| 24 | Beer at 6512 (41) |
| 25 | Hoosier Beer Geek (46) |
| 26 | Musings Over a Pint (28) |
| 27 | Brewed For Thought (29) |
| 28 | Seattle Beer News (14) |
| 29 | Top Fermented (41) |
| 30 | Beer in Baltimore (31) |
Second, who’s got Klout? Nope, I hadn’t heard of Klout either, but according to Klout itself, it measures overall online influence, using “over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability* and Network Score.”
* “Amplification Probability is the likelihood that your content will be acted upon. The ability to create content that compels others to respond and high-velocity content that spreads into networks beyond your own is a key component of influence.” Duck — here comes some high velocity content.
Anyway, Klout’s list of “Top 10 Influencers On Beer.” I’ve inserted links for Twitter pages. You are on your own with Facebook. The categories are Klout’s.
1 Mariah Calagione (thought leader)
2 Ashley Routson (thought leader)
3 Lee Williams (thought leader)
4 Sierra Nevada Beer (networker)
5 Magic Hat Brewing (broadcaster)
6 Victory Brewing (broadcaster)
7 Flying Dog Brewery (networkers)
8 AbbeyStMartin Beer (specialist)
9 DRAFT Magazine: Beer (thought leader)
10 Beer 47 (networker)
Third, Fred, hops and a few of my friends. Another party I’ll be missing this year would be the 2011 North American Beer Bloggers Conference. I do wish I could be spend August 19-21 in Portland, Oregon. And I know I get no sympathy from you when I explain I’ll be getting up early in Wolnzach, Germany, to begin the long trip home after three-plus weeks of hop-related research in England, Germany, the Czech Republic and Slovenia.
But, dang, it would be nice to hear what Fred Eckhardt has to tell beer bloggers. And to make the trip down to the hop fields (no, its simply not possible to spend to0 much time hanging out with hop farmers). And to figure out if the PDX Beer Bloggers Twitter feed has any earthly value.
Wow, outside of the top 9, a whole lot of big movers out there at Wikio. And Klout looks pretty cool, attempting to factor in other online presences and tying them all together. Should be interesting to watch. Love the gazing…
“…after three-plus weeks of hop-related research in England, Germany, the Czech Republic and Slovenia.”
Once again; a dirty, thankless job, but someone has to do it.
But yeah, it’ll be interesting to hear Fred’s insight — it always is.
The PDX Beer Bloggers Twitter feed–and now, website!–has now earthly value. It does, however, have an explanation. In prep for the bloggers conference, we’ve gotten our act (sort of) together and have formed a supportive network we cleverly called Portland Beer Bloggers. It’s still in its nascent stage.
When you see open-ended tweets like:
“What’s your favorite beer for fireworks?”
“Tell me about the last IPA you liked?”
And you see the high Klout #, you know there is some gamesmanship in the rankings.
I don’t understand Klout any more than I understand Wikio. But I know to look both ways before I cross the street, lest I get run over by high-velocity content.
Stan,
The inanity of twitter is often summed up with, “I had a double serving of bacon for breakfast.”
If you’re saavy or mercenary and have no compunctions about being spammy, you ask others what they had for breakfast and watch the amplification probability roll in.
err. Then you tell them you had Duck Bacon.
yummmmmmmmm Duck Bacon, on a cookie right?
damn, and here I thought I had high velocity content fairly flying out my little Ann Arbor home! Ah well…..thanks for showing me yet another way all the blog posts I make have zero affect! If blog post falls in a forrest……
and for the record, I had oatmeal for breakfast with a big old slice of humble pie.
cheers
ET