There is something terribly circular about this. What follows is inside baseball, blogging about blogging instead of the beer itself.
I asked last year if anybody really reads beer blogs (other than other bloggers), pointing to a post at Palate Press digging into why wine blogs fail their readers (so don’t have many).
Today Jeff Siegel at the Wine Curmudgeon dives into a report from the United Kingdom’s Wine Intelligence that independent bloggers are one of the least trusted wine information sources in the United Kingdom, United States, and France.
Its study found that only one in five regular wine drinkers in the U.K. trust what independent bloggers say about a wine, compared with more than 50 percent who trust their wine merchant. In the U.S., the numbers were 20 percent and 80 percent, while only 10 percent of the French trusted bloggers.
Siegel went beyond the headline stuff — which caused a major stir in wine blogdom (like here) without most of the world noticing — to find another key number: 84 percent of the respondents in the U.K. said they didn’t read wine blogs.
This is the number (probably different in the U.S., and also different when it comes to beer blogs) Siegel chooses to focus on.
At this stage of the 21st century, most wine drinkers have access to the Internet and are well educated and Web savvy enough so that they can read any wine blog that’s out there. But that this affluent and sophisticated demographic doesn’t even know to look speaks to a serious problem with wine blogging. And it’s a problem that we perpetuate.
We’re too parochial, focusing on too much on the inside baseball kind of stuff that we like and that most consumers could care less about. I enjoy writing posts like this, and I think it’s important that I do it. But they are usually among the least well read posts on the blog. Wine drinkers want wine reviews.
I added the boldface — Siegel links to his most popular posts in 2010 to prove his point.
I suspect beer drinkers are much the same.
That’s enough inside baseball talk. Tomorrow back to inside beer talk.