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What’s good for Sam . . .

Speaking of the “big picture,” news today from Boston Beer bodes well for the craft beer segment.

The brewer of Samuel Adams beers reported core shipment volume increased 22.8% in the second quarter. It also indicated distributor sales of the Boston Beer brands to retail (depletions) increased approximately 17% from the second quarter 2005.

In a company press release, founder Jim Koch said: “We are once again pleased with our quarterly depletions growth. The continued growth of the craft beer category, in which Samuel Adams is the leading brand, demonstrates the consumer trend of trading up to more full-flavored, richer-tasting beers.”

Sam Adams commands about 19% of the craft segment (Sierra Nevada is second with about 8.7%) and its sales were up 8% in 2005 while craft sales grew 9%.

You shouldn’t be surprised if more small breweries report similar results.

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