Comments on: What does beer as a ‘new luxury’ mean? http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/ Tue, 22 May 2012 16:56:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Wayne Casten http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-398626 Wayne Casten Tue, 30 Nov 2010 14:31:12 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-398626 I most certenly liked this innovative angle that you have on the topic. Certainly wasn’t planning on this at the time I started browsing for tips. Your ideas were totally simple to get. Im glad to find out that there’s an person online that obviously understands precise what its is talking about. I most certenly liked this innovative angle that you have on the topic. Certainly wasn’t planning on this at the time I started browsing for tips. Your ideas were totally simple to get. Im glad to find out that there’s an person online that obviously understands precise what its is talking about.

]]> By: Horace Malpass http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-289834 Horace Malpass Mon, 01 Mar 2010 21:14:40 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-289834 Good post, I bookmarked your blog post so I can visit again in the future, All the Best, Horace Malpass Good post, I bookmarked your blog post so I can visit again in the future, All the Best, Horace Malpass

]]> By: SteveH http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-57548 SteveH Tue, 30 Oct 2007 13:28:48 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-57548 <i>"...being able to find great bottles of wine..."</i> Okay...re-reading my post; "great" may have been pushing the definition, "good" probably would have been better... anyway... “…being able to find great bottles of wine…”

Okay…re-reading my post; “great” may have been pushing the definition, “good” probably would have been better… anyway…

]]> By: SteveH http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-57542 SteveH Tue, 30 Oct 2007 12:15:21 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-57542 <i>"And people buy this stuff like mad. How frickin’ smart are we?"</i> My girlfriend and I are proud of ourselves for being able to find great bottles of wine for $10 and under, made me look sideways at the rising costs of beer. OTOH -- we still spend around $12 for the pound of good coffee (whole bean) of which we've grown accustomed. I guess it could boil down (no pun) to availability. “And people buy this stuff like mad. How frickin’ smart are we?”

My girlfriend and I are proud of ourselves for being able to find great bottles of wine for $10 and under, made me look sideways at the rising costs of beer. OTOH — we still spend around $12 for the pound of good coffee (whole bean) of which we’ve grown accustomed. I guess it could boil down (no pun) to availability.

]]> By: Lew Bryson http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-57314 Lew Bryson Mon, 29 Oct 2007 03:42:10 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-57314 <i>"It really has to be better." </i> That echoes a quote I got from Chris Morris, master distiller at Woodford Reserve, about bourbon: “Single malts have that great range: wine finishes, peat levels, great age ranges. We can’t differentiate as easily as they can, because of the legal restrictions on bourbon. We have to have real differentiation, like the 4-Grain, the Sonoma=Cutrer, the Bernheim wheat whiskey. They have to <i>taste</i> really different, they have to <i>be</i> really different. If they aren’t, it undercuts things. If you put out an 8 year old, a 12 year old, and a 19 year old, for example, and they’re only really different by what’s on the label, that’s damaging. People won’t buy the next one. But we can really go places if we do it right.” He gets it. And then there was the $60 bottle of vodka I saw today. Really neat-looking bottle. Clear, neutral spirit inside. And people buy this stuff like mad. How frickin' smart <i>are</i> we? “It really has to be better.”

That echoes a quote I got from Chris Morris, master distiller at Woodford Reserve, about bourbon:

“Single malts have that great range: wine finishes, peat levels, great age ranges. We can’t differentiate as easily as they can, because of the legal restrictions on bourbon. We have to have real differentiation, like the 4-Grain, the Sonoma=Cutrer, the Bernheim wheat whiskey. They have to taste really different, they have to be really different. If they aren’t, it undercuts things. If you put out an 8 year old, a 12 year old, and a 19 year old, for example, and they’re only really different by what’s on the label, that’s damaging. People won’t buy the next one. But we can really go places if we do it right.”

He gets it.

And then there was the $60 bottle of vodka I saw today. Really neat-looking bottle. Clear, neutral spirit inside. And people buy this stuff like mad. How frickin’ smart are we?

]]> By: Stan Hieronymus http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-57223 Stan Hieronymus Sun, 28 Oct 2007 19:44:42 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-57223 Alan - I think that is what Silverstein is saying in the quote at the end. Alan – I think that is what Silverstein is saying in the quote at the end.

]]> By: Alan http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/comment-page-1/#comment-57207 Alan Sun, 28 Oct 2007 17:25:13 +0000 http://appellationbeer.com/blog/what-does-beer-as-a-new-luxury-mean/#comment-57207 All good further detail and yet I would submit, just as the craft brewer craves an independent voice, so too does the drinker. Craft drinkers are not followers but have their own interest in learning - not just being told - and want to share information about the good and the bad and at quite a detailed level. The opportunity to have a continuously increased and more detailed dialog to be held more "on the level" than with other products (due as much to the conviviality beer conveys as anything) might be one of the paths the craft brewing trade has available to it and should seriously consider. All good further detail and yet I would submit, just as the craft brewer craves an independent voice, so too does the drinker. Craft drinkers are not followers but have their own interest in learning – not just being told – and want to share information about the good and the bad and at quite a detailed level. The opportunity to have a continuously increased and more detailed dialog to be held more “on the level” than with other products (due as much to the conviviality beer conveys as anything) might be one of the paths the craft brewing trade has available to it and should seriously consider.

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