If you’ve already read Evan Rail’s “Pilsner Urquell vs. Pilsner Urquell vs. Pilsner Urquell” post good for you. If not, then don’t bother with anything else. Go there now.
(I apologize that I’m getting to this more than a week after it was posted. I’m now resigned to the fact I’ll be constantly behind until December when we return to the States, perhaps longer.)
Evan examines Pilsner Urquell’s decision to brew other “Pilsner Urquell” beers in foreign countries.
So I asked why, if they were brewing beer elsewhere, those beers had to have the same name. The answer I received was that it was their brand.
“It’s a brand, like Volkswagen,” said head brewmaster Jan Hlavacek. “Volkswagen is made all over the world. It’s still called Volkswagen.”
This is important.